U.S. Macadamia Market Size, Share, By Nature (Organic and Conventional), Form (Raw and Oil), End-User (Household and Industrial), and Country - Trends, Analysis, and Forecast till 2035

• U.S. Macadamia Market size is projected to grow at USD 1.0 Billion in 2035.
• The target market was value at USD 0.4 Billion in 2024.
• The market is growing at a CAGR of 10.1%.

Macadamia belongs to a plant family Proteaceae. Macadamia nuts are rich in vitamins, minerals, fiber, and antioxidants. Their benefits may include weight loss, improved gut health, and protection against conditions, including diabetes or heart disease. Target market is driven by the popularity, high commercial production, and larger rate of importer. In addition, increasing demand for healthy snacks, and rising awareness of health benefits of macadamia nuts in the region are another factors propelling the market growth. Furthermore, its widespread usage in variety of industries, such food & beverages, personal care and cosmetics, rising disposable income, and growing population, among others.

Key Takeaways:

• The U.S. region is one of the top exporter of macadamia with USD 29.3 million, and one of the top importer with USD 197 million in 2022.
• According to the data published by U.S. Department of Agriculture in Agricultural Statistics 2022, bearing land of macadamia was 16,900 Acres, Yield per Acre was 2,410 Pounds, utilized production was 40,700 pounds, price per pound was 120.0 Cents, and value was 48,840 dollars in 2019.

Key Drivers of Target Market:

Increasing Focus on Health Consciousness to Propel Market Growth

Shifting consumer preference toward healthy life style and increasing awareness regarding nutritional advantages of nuts to boost the U.S. macadamia market growth. Due to macadamia’s delicate texture, calorie-dense flavor, they have become a popular healthy snack among consumers, which also increases their demand. Macadamia nuts are perfect choice as snack alternatives as they have a lot of nutrients and are an excellent source of vitamins, minerals, and healthy fats.

• For Instance, according to the U.S. Department of Agriculture, the U.S. adults are eating better, making better use of available nutrition information, and consuming fewer calories coming from fat and saturated fat, consuming less cholesterol, and eating more fiber.

Restraints:

High Cost of Macadamia Compared to Other Nuts May Hinder Product Adoption

High cost of macadamia due to their labor-intensive cultivation process, including hand-picking the nuts and cracking them open by hand that may limit its market expansion. Their high price also attributes to the difficulty of growing them and their requirement for special climatic conditions that takes long time to start production. The process of harvesting and processing them also require great care contributing to the increasing production costs.

• Counterbalance Statements: One of the major solutions to this problem is integration of AI or any advance technology for the purpose of reducing cost as it helps to decrease the labor costs as well as manufacturing process costs.

Opportunities:

Increasing Use in Cosmetics & Personal Care Can Propel Market Growth in Upcoming Years

Macadamia oil is one of the popular ingredient in cosmetics & personal care products such as body oils, creams, soaps, shower gels, and bath additives, among others; as it has various benefits for the skin, hair, and lips. The oil is often combined with other body oils, such as shea butter, which also have a nourishing effect on dry, taut skin. Macadamia oil can also be excellent for removing eye makeup when applied to a cotton pad.

• For Instance, in May 2024, Kundal, a renowned South Korean personal care brand, recently debuted in the U.S. through an exclusive partnership with Costco. Since April 22, 2024, Costco stores now carry Kundal's acclaimed Honey and Macadamia hair care line, including a shampoo and treatment duo.

The U.S. macadamia market is classified into nature, form, end-user, and country.

Nature

Based on nature, the U.S. macadamia market is categorized into organic and conventional. The conventional segment dominates the target market as it is more affordable, available, and their usage for making macadamia oil.  

Form

The U.S. macadamia market by form is categorized into raw and oil. The raw macadamia nuts are expected to dominate the target market due to their versatility, and health benefits.

• For Instance, in November 2024, Sisley’s introduces new hair mask which consist of an ultra-intense nourishing complex that replenishes hair lipids. The hair mask formula features five oils, i.e., Macadamia oil, Coconut oil, Meadow foam oil, Moringa oil, Shea oil, and kokum butter.

End-User

On the basis of end-user, the targeted market is bifurcated into household and industrial. The industrial segment held the largest U.S. macadamia market share. The segment’s growth is attributed the widespread usage and applications of macadamia.

U.S. Macadamia Market Report Scope:

Segmentation:

By Nature:

• Organic
• Conventional

By Form:

• Raw
• Oil

By End User:

• Household
• Industrial

The key players operating in the U.S. macadamia market include Hawaiian Host, LLC., Hamakua Macadamia Nut Company, North Shore Macadamia Nut Company, and among others. The key players are adopting strategies, such as huge distribution network, strong brand reputation, key strategies, significant marketing, and fundamental investments, to maintain competitive edge in the market.

List of Key Players in the Market:

• Hawaiian Host, LLC.
• Hamakua Macadamia Nut Company
• North Shore Macadamia Nut Company
• Superior Nut Company Inc.
• Macadamia.US
• Makua Coffee
• T.M. Ward Coffee Company

• In February 2024, Starbucks launched a new iced strawberry matcha tea latte. Starbucks is also launching an Iced Caramelized Macadamia Oat Shaken Espresso. The new iced coffee uses the classic Starbucks Blonde Espresso roast, which is combined with a sweet caramelized macadamia syrup shaken with ice. It is then topped off with a generous splash of oat milk.
• In July 2022, The World Macadamia Organisation (WMO), a not-for-profit with an aim of championing the potential of macadamias, recently announced the launch of their new positioning platform and campaign Love Macadamia, a U.S., consumer-facing initiative intended to grow the love, appreciation, and regular consumption of macadamia nuts. By creating Love Macadamia, WMO has embarked on a mission to grow the love among consumers in the most health-centric markets of the U.S. This initiative will also educate them not just about macadamia nuts' several health benefits but also about the versatility in use for recipe incorporation and the truly luxurious taste that lends itself to an elevated eating experience. 

More Related Reports

Food As Medicine Market
Ready to Eat Food Market
Food and Beverage Flavors Market
India Food Processing Industry Market
Foodservice Market