U.S Broth Market Size, Share, By Type (Fish Bone Broth, Pork Bone Broth, Chicken Bone Broth, and Beef Bone Broth), By Nature (Conventional, Organic), By Distribution Channel (Hypermarkets/Supermarkets, Online Retail, Convenience Stores, and Specialty Stores) - Trends, Analysis and Forecast till 2034

U.S Broth Market Size was valued at USD 3.30 Billion in 2024 and is projected to grow at a CAGR of 4.5%to reach USD 5.09 Billion by 2034.

The U.S. broth market is experiencing dynamic growth, fueled by a combination of factors including evolving dietary preferences, culinary innovation, and the pursuit of convenient, health-conscious food options. In a country known for its diverse culinary landscape and consumer-driven food trends, broth has emerged as a versatile ingredient with widespread appeal. From classic chicken and beef broths to trendy bone broths and plant-based alternatives, the US market offers a plethora of choices to cater to the diverse tastes and lifestyles of American consumers.

Key Drivers of Target Market:

Wellness Culture and Functional Foods

In the US, culinary innovation and convenience go hand in hand, driving the growth of the broth market. Manufacturers are constantly introducing new flavors, formats, and packaging options to cater to the evolving tastes and lifestyles of American consumers. From on-the-go bone broth beverages to shelf-stable broth concentrates and gourmet soup kits, there is a wide variety of convenient options available to suit different culinary needs and occasions. Moreover, the versatility of broth as a base for soups, stews, sauces, and other dishes makes it a pantry staple for home cooks and professional chefs alike, further driving demand in the market.

Culinary Innovation and Convenience

Another significant factor driving the growth of the U.S broth market is the influence of dietary trends and the demand for convenient food options. With the rise of diets such as paleo, keto, and Whole30, which emphasize the consumption of nutrient-dense, unprocessed foods, broth has gained popularity as a staple ingredient. Broth aligns well with these dietary preferences, serving as a versatile base for soups, stews, sauces, and other dishes. Furthermore, the advent of ready-to-use broth products, including liquid, powdered, and concentrated forms, has made it easier for consumers to incorporate broth into their daily routines. The convenience and versatility of these products appeal to busy individuals seeking nourishing meal solutions without compromising on quality or flavor.

Restrains:

Competition from Homemade Alternatives

While the convenience of store-bought broth products is undeniable, many American consumers still prefer homemade broth for its freshness, flavor, and customization options. With the proliferation of online recipes, cooking tutorials, and DIY food culture, making broth from scratch has become more accessible and appealing to home cooks. Additionally, concerns about the quality of store-bought broths, including high sodium content and additives, may prompt consumers to opt for homemade alternatives. To remain competitive in the US market, manufacturers need to differentiate their products by emphasizing quality, transparency, and convenience, while also educating consumers about the benefits of their offerings compared to homemade broth.

The market is segmented based on Type, Nature, and Distribution Channel.

U.S. Broth Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2023 to 2034. For the purpose of this study segmented the U.S. Broth Market report based on Type, Nature, Distribution Channel and Country

Segmentation:

By Type:

• Fish Bone Broth
• Pork Bone Broth
• Chicken Bone Broth
• Beef Bone Broth     

By Nature:

• Conventional
• Organic

By Distribution Channel:

• Hypermarkets/Supermarkets
• Online Retail
• Convenience Stores
• Specialty Stores

The key players operating the U.S. Broth Market includes Campbell Soup Company, PACIFIC FOODS OF OREGON, COLLEGE INN, Progresso, Knorr, Manischewitz Company, PALEO BROTH COMPANY, Bonafide Provisions

• Campbell Soup Company, Inc.
• PACIFIC FOODS OF OREGON
• COLLEGE INN
• Progresso
• Knorr, Ltd.
• Manischewitz Company
• PALEO BROTH COMPANY, INC.
• Bonafide Provisions