Ovulation Testing Kits Market Size, Share, By Product Type, Application, Distribution Channels, and Region - Trends, Analysis, and Forecast till 2035

• Ovulation testing kits market size was valued at USD 2.94 Billion in 2024.
• The target market is expected to grow at USD 5.2 Billion in 2035.
• Target market is expanding at a CAGR of 6.6%.

Ovulation testing kits used by women to help determine the time in the menstrual cycle when getting pregnant is most likely. Target market is driven by increasing cases of polycystic ovary syndrome (PCOS) and other hormonal disorders affecting women of reproductive age. In addition, increase in the age of first-time pregnancies, and declining fertility rates globally are another factors propelling growth of the global market. Furthermore, technological advancements which increases the efficiency and cost-effectiveness of production, increasing success rates of IVF technology, rising awareness regarding IVF procedures, and a trend toward delayed onset of pregnancy are also anticipated to create opportunities for growth of the global market over the forecast period.

Key Takeaways:

• North America held the largest share of the market in 2024 due to increasing demand for ovulation test kits.
• Asia Pacific is projected to be the fastest-growing market in the coming years. This is due to rapidly increasing number of women dealing with lifestyle disorders.

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Key Drivers of Target Market:

Numerous Benefits of Ovulation Testing Kits is to Propel Market Growth

Ovulation testing kits help couples for planning pregnancies with a lots of advantages, such as it is easy to use and work, they are almost 97% accurately detective, highly effectiveness, widespread availability, time saving, and convenient.

• For Instance, in February 2024, according to the article published by BabyCenter LLC, it is possible for an ovulation test to detect early pregnancy, if you are pregnant at the time you take an ovulation test. 

Restrains:

Limitations of Ovulation Test Kits can Hamper Market Expansion

Ovulation tests detect LH levels but they don’t provide exact date of ovulation. Additionally, women over 40 and women near menopause have high LH levels which makes it less likely for an ovulation predictor kit to give accurate results from this age group. Additionally, they are expensive.

• Counterbalance Statements: One of the major solutions to this problem is companies need to utilize advance technologies in kits for accuracy and for providing exact date of ovulation. By using advance tools such as AI in manufacturing process, the cost of kit will be decreased.

Opportunities:

Increasing Focus of Market Players on New Product Launch to Creates Significant Opportunities in Upcoming Years

Ovulation testing kits market is witnessing significant growth due to the factors, such as increasing cases of polycystic ovary syndrome (PCOS), increase in the age of first-time pregnancies, among others. To fulfill this rising demand, market players are focusing more on new product launches with advance features.

• For Instance, in September 2023, Mankind Pharma's Prega News, India’s leading pregnancy detection card with an 85 per cent market share in the category, has unveiled a new range of products designed to support women. The brand launched new products such as Ova News Ovulation Detection Kit, PregaHope Preconception Tablet, Prega News Advance for Detection Phase, and PregaHappy Anti Stretch Mark Cream.

The market is segmented based on Product Type, Distribution Channels, End-User, and Region.

Product Type:

On the basis of product type ovulation testing kits market is segmented into urine-based tests, saliva-based kits, and digital ovulation tests. The Urine-based tests dominate the ovulation testing kits market growth due to its affordability, availability, and user friendly features.

• For Instance, in September 2024, ICAR-Central Institute for Research on Buffaloes developed a urine-based pregnancy diagnosis test for ruminants early this year. The test estimates the presence of biomolecules influenced by embryonic growth and secreted in the urine of pregnant animals is expected to revolutionize the way veterinarians and farmers monitor the reproductive status of ruminants. 

Application:

The ovulation testing kits market by application is segmented into homecare settings, hospitals & clinics, fertility centers, and others. The fertility centers segment hold the largest ovulation testing kits market share due to their easier use and convenience, among others. 

Distribution Channels:

The ovulation testing kits market by distribution is segmented into pharmacies and drugstores, e-commerce, hypermarkets, and supermarkets. The pharmacies and drugstore segment is expected to dominate the target market growth due to accessibility, selection, trust, and others.

Region:

Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: This region is expected to dominate the growth of the market during forecast period due to increasing demand for ovulation test kits, widespread availability, presence of a working-class population, collaborations and partnerships, and among others.

• For Instance, in October 2024, Premom, a leader in women’s fertility technology and the driving force behind Amazon’s best-selling ovulation tests, announced, a premium, female doctor-formulated supplement line. Developed to meet the specific needs of women who are trying to conceive, pregnant, or postpartum, this new line underscores ongoing commitment to providing the highest quality products that support women’s health at every stage.

Asia Pacific: Asia Pacific is considered to be the fastest growing region in the target market due to rapidly increasing number of women dealing with lifestyle disorders, availability of ovulation test kits and the rising investments in the development of fertility and ovulation. The market’s growth is also attributed to the increasing number of first-time pregnancies, declining fertility rates, increasing disposable incomes, and ongoing advancements in ovulation testing methods.

• For Instance, in March 2022, CK Birla Healthcare launched its flagship fertility clinic, Birla Fertility, and IVF in Lajpat Nagar, New Delhi. This launch adds to the existing presence of Birla Fertility and IVF (BFI) across Delhi-NCR, Kolkata and Lucknow.

Ovulation Testing Kits Market Report Scope:

Segments Covered in the Report:

Segmentation:

By Product Type:

• Urine-based tests
  • Test Strip Type
  • Cassette Type
  • Midstream Type
• Saliva-based kits
• Digital Ovulation Tests

By Application:

• Homecare Settings
• Hospitals & Clinics
• Fertility Centers
• Others

By Distribution Channel:

• Pharmacies and Drugstores
• E-Commerce
• Hypermarkets and Supermarkets

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherland
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating in the Ovulation Testing Kits Market include Swiss Precision Diagnostics GmbH, Ro, Wondfo, and Accuquik. The key players operating in market are focusing on adoption of various strategies, such as acquisition, partnership and product launch to expand their market presence.

List of Key Players in the Market:

• Swiss Precision Diagnostics GmbH
• Ro
• Wondfo
• Accuquik
• FAIRHAVEN HEALTH
• PREGMATE
• Church & Dwight (Australia) Pty Ltd.
• Geratherm Medical AG
• The Boost Company PLC
• Alfa Scientific Designs, Inc.
• AdvaCare Pharma
• Everlywell, Inc.
• Clinical Guard
• iProven
• Femometer
• Prega News

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• In November 2020, Inito, a Bengaluru-based medical technology startup, is gearing up to sell its Fertility Monitor in the US after having secured approval by the US Food and Drug Administration (FDA).
• In March 2020, Women’s health company Proov got the FDA green light for its at-home ovulation testing kit. Users can send away for the kit and get test strips, which can determine the presence of progesterone metabolite PdG in urine, which is linked to a woman's ovulation cycle. The test was developed to help women find out if they are ovulating on a regular basis. 

Analyst View:

The industry for ovulation testing kits market is placed for substantial growth due to increasing cases of polycystic ovary syndrome (PCOS) and other hormonal disorders affecting women of reproductive age. The increase in the age of first-time pregnancies, and declining fertility rates. New innovations and development, advance technologies and many collaborations and partnerships helps to boost the growth of the market in upcoming years.

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