North America Macadamia Market Size, Share, By Nature (Organic and Conventional), Form (Raw and Oil), End-User (Household and Industrial), and Country - Trends, Analysis, and Forecast till 2035

• North America Macadamia Market size is projected to grow at USD 1.2 Billion in 2035.
• The target market was valued at USD 0.5 Billion in 2024.
• The market is growing at a CAGR of 10.7%.

Macadamia belongs to a plant family Proteaceae. Macadamia nuts are rich in vitamins, minerals, fiber, and antioxidants. Their benefits may include weight loss, improved gut health, and protection against conditions, such as diabetes or heart disease. Target market is driven by the popularity, high commercial production, and larger rate of importer. In addition, the increasing demand for healthy snacks and rising awareness of health benefits of macadamia nuts in the region are another factors propelling the market growth. Furthermore, its widespread usage in variety of industries, such as food & beverages, personal care and cosmetics, rising disposable income, and growing population, among others.

Key Takeaways:

• The U.S. region of North America dominates the market due to the increasing conscious of people related to the health benefits of macadamia and versatility in cooking and snacking.
• The U.S. region is one of the top exporter of Macadamia with USD 29.3 million, and one of the top importer with USD 197 million in 2022.
• According to the U.S. Department of Agriculture, utilized production of macadamia in Hawaii for 2021 totaled 51.0 million pounds. The average yield was 3,000 pounds per acre. The value of the crop totaled USD 62.7 million.
• According to the data published by U.S. Department of Agriculture in Agricultural Statistics 2022, bearing acreage of macadamia was 16,900 Acres, yield per acre was 2,410 pounds, utilized production was 40,700 pounds, price per pound was 120.0 Cents, and value was USD 48,840 in 2019.

Key Drivers of Target Market:

Health Benefits of Macadamia Drive Market Growth

Macadamia nuts are naturally low in sugar and carbohydrates. They also contain various essential nutrients, such as dietary fiber and antioxidants that help to reduce the risk of conditions, such as cardiovascular disease, diabetes, and digestive health. They are also an excellent source of protein, monounsaturated fat, vitamin E, manganese, thiamine, and copper, among others. Thus, there is a lot of ongoing research to determine another benefits of macadamia.

• For Instance, In April 2024, researchers at the University of Nebraska-Lincoln aim to determine whether incorporating macadamia nuts, which are rich in monounsaturated fatty acid, into the diets of mice can help prevent maternal obesity-related complications. The five-year project is funded by a USD 638,000 grant from the Agriculture and Food Research Initiative at the U.S. Department of Agriculture.

Restraints:

Allergic Reaction of Macadamia May Hinder Market Expansion

The severe issue associated with macadamia is allergies. Macadamias are one of the nine varieties, which account for the majority of tree nut allergies. Macadamia allergy is an emerging pathology.

• For Instance, according to the article published by Thermo Fisher Scientific Inc., In terms of prevalence, less than 5 percent of people in the U.S., who are sensitized to tree nuts are allergic to macadamia nuts.
• For Instance, the U.S. prevalence data reported that the prevalence of tree nut allergy including macadamia was 0.5% in adults and 1.1% in children based on telephone surveys while Canada showed a prevalence of 1.7% in children and 1% in adults. 

Counterbalance Statements: Awareness of macadamia nut allergy and its possible cross-reactivity with other nuts may enable individuals to reduce the risk of adverse reactions.

Opportunities:

Increasing Demand for Healthy Snacks Will Propel Product Adoption in Future

The demand for macadamia is increasing as consumers are shifting toward healthy snacks owing to the rise in health awareness. Macadamia nuts are rich in vitamins, minerals, fiber, antioxidants, and healthy fats, which indicates that macadamia is one of the healthier snacks for consumers seeking out. Their exceptional flavor and nutritional benefits align with the preferences of health-conscious consumers.

• For Instance, According to the US Healthy Snackers Report, in 2023, 32% of consumers in the U.S. and Canada have consumed healthy snacks once a day. Around 24% of consumers in Canada and the U.S. often consider health-promoting ingredients when buying snacks. 
• For Instance, according to the data published by International Nut & Dried Fruit, consumption rate of macadamia as healthy snacks in Guatemala region was 634 MT, in Canada region was 591 MT.
• For Instance, according to the International Food Information Council, when snacking in the morning, Americans most often gravitate toward fruits (30%), dairy (14%), donuts and pastries (14%), and nutrition bars (13%). Salty and savory snacks are most popular in the afternoon (31%) and evening (26%), along with fruits (20%/16%); candy, chocolate, and other treats (18%/19%); and cookies, cake, or ice cream (17%/29%)

The North America macadamia market is classified into nature, form, end-user, and country.

Nature

Based on nature, the North America macadamia market is categorized into organic and conventional. Among these, the conventional segment dominates the target market as it more affordable, available, and their high use for producing macadamia oil.  

• For Instance, in February 2023, PlantBaby, the innovative nutrition company developing a portfolio of the purest plant-based products, announced its newest product launch Mac Nut Kiki Milk. Mac Nut Kiki Milk is made exclusively with organic whole food ingredients and nourishing superfoods such as organic macadamia nuts, organic cashews, organic Brazil nuts, organic sprouted pumpkin seeds, organic oats, organic coconut sugar, organic coconuts, and organic Aquamin.

Form

The North America macadamia market by form is categorized into raw and oil. The raw macadamia nuts are expected to dominate the target market due to the versatility and health benefits of macadamia.

• For Instance, in September 2023, Milkadamia brand debuts two new products which are made from raw, never roasted macadamia nuts for a smooth, and easy flavor. Milkadamia Coffee Latte, made from 100% arabica coffee and balanced with smooth macadamia milk for an elevated morning classic; and Milkadamia Milk Tea, a delightful combination of delicious macadamia milk and floral black tea for a refreshing classic.

End-User

The targeted market, by end-user, is classified into household and industrial. The industrial segment holds the largest North America macadamia market share market due to their widespread usage and applications

North America Macadamia Market Report Scope:

Segmentation:

By Nature:

• Organic
• Conventional

By Form:

• Raw
• Oil

By End User:

• Household
• Industrial

By Region:

• North America
  • U.S.
  • Canada

The key players operating in the North America macadamia market are Hawaiian Host, LLC., Hamakua Macadamia Nut Company, North Shore Macadamia Nut Company, and among others. The key players are adopting strategies for the growth of the market, such as huge distribution network, strong brand reputation, key strategies, significant marketing, and fundamental investments.

List of Key Players in the Market:

• Hawaiian Host, LLC.
• Hamakua Macadamia Nut Company
• North Shore Macadamia Nut Company
• Superior Nut Company Inc.
• Macadamia.US
• Makua Coffee
• T.M. Ward Coffee Company
• Health and Plant Protein Group Limited
• Dr. Paulo’s Kona Coffee & Macadamia Nut Farms
• Patons Group
• Omello
• Mount Franklin Foods

• In January 2024, Plant-based milk brand milkadamia moves into the refrigerates set and proves “less is more” with the debut of its organic Artisan macadamia milk and blends line that skips the fillers and gums common in many non-dairy beverages and responds to a growing demand for more homemade options.
• In May 2022, Dairy-free brand milkadamia announced a major partnership with beverage distributor Beverge World Inc. to bring its full range of macadamia-based products to Canada. Through the agreement, milkadamia’s line was launched at Canadian retailers nationwide starting in late May. 
• In June 2021, Laird Superfood, Inc., announced the launch of its first ever functional powdered Aloha Oat & Macadamia Nut Milk. This new blend will be available in Original and Unsweetened.
• In June 2020, Royal Hawaiian Orchards announced the introduction of a new 24-oz bag of Sea Salt macadamia nuts. The family-friendly sized bag will provide a healthy snack option for those spending quality time with loved ones at home.

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