Microgreens Market Size, Share, By Type (Broccoli, Lettuce & Chicory, Arugula, Sunflower, and Others), Farming (Indoor Farming, Vertical Farming, and Others), Growth Medium (Peat Moss, Soil, Coconut Coir, Tissue Paper, and Others), Application (Residential and Commercial), Distribution Channel (Hypermarket/Supermarket, Restaurants, and Others), and Region - Trends, Analysis, and Forecast till 2035

• By 2035, the microgreens market is anticipated to enlarge at USD 5.8 Billion.
• The market size accounted for USD 2.1 Billion within 2024.
• Target market is developing at a CAGR of 11.1%.

Microgreens are young seedlings of edible vegetables and herbs. Dissimilar to larger herbs and vegetables that take weeks or months to grow, microgreens can be harvested and eaten a week to 10 days after the cotyledon, i.e., a part of the embryo within the seed where leaves have developed.

Microgreens provide various health benefits, including it acts as an antioxidant, helps in maintaining a good heart health, aids in digestion, prevents cancer, supports the immune system, strengthens the bones, and promotes brain health. These factors contribute in fueling the microgreens market growth. In addition, the rising consumer demand, health consciousness, and indoor farming technologies have taken a good toll in this market and helped it to diversify.

Impact of AI on the Market:

Artificial intelligence (AI) is having a big impact on microgreen farming as it makes it possible to precisely monitor growing conditions, optimize resource usage, automate tasks such as lighting and watering, and ultimately increase yield and quality while reducing waste, making microgreen production more sustainable and efficient.

Key Drivers of Target Market:

Rising Indoor Farming Technologies is Boosting the Microgreens Market Growth

There are numerous plant species that can be cultivated as microgreens in hydroponic systems also known as, indoor farming technologies, such as calabrese broccoli, pea shoots, red beet, thai basil, and lemon basil. A hydroponic microgreen system allows to grow microgreens without soil. This typically involves trays or channels where the plants receive a nutrient-rich water solution directly, promoting rapid growth. These trays should have an appropriate depth to accommodate the roots. These microgreens cultivated in hydroponic systems may contain higher concentrations of phytonutrients compared to mature plants of these species.

• For instance, in March 2024, a joint collaboration between vertical farm Ro-Gro, plant and microbiology research institute the John Innes Centre, food and health bioscience facility, the Quadram Institute, and indoor farming technology firm LettUs Grow had resulted in the very first pea shoots biofortified with vitamin B12, in hydroponic system coming to market. The pea shoots grown in Ro-Gro’s vertical farm in Kent were biofortified with B12, using ultrasonic aeroponic technology developed by LettUs Grow.

Restraints:

Short Shelf Life and High Perishability of Microgreens is Diminishing the Market Growth

With regard to the high perishability and short shelf life, microgreens cause substantial post-harvest losses. Maintaining freshness and quality has become more challenging due to the limited storage choices and transportation challenges. Furthermore, fluctuating market awareness and demand might make it more difficult for farmers to make a profit.

• Counterbalance Statements: The possible solutions to overcome this problem include investing in effective supply chain management, cold storage facilities to increase the shelf life and collaborations with nearby merchants to educate the customers and broaden the market reach.

Opportunities:

Integration of Advanced Treatments with Microgreens Cultivation Opens Up New Opportunities in the Upcoming Years

The role of technology in the process of microgreen cultivation is multifaceted. It aids in creating optimal growth conditions, automating processes, reducing resource waste, and improving yield. Advanced technologies, such as automated irrigation systems, LED lighting, and climate control systems can drastically enhance the efficiency and sustainability of a microgreens market.

• For instance, in January 2025, Hong Kong-based agriculture technology startup Full Nature Farms, launched its Rocket 2.0 Smart Irrigation Platform, an automated irrigation system that used data and AI to create a 30% reduction in water costs, reduce energy consumption, and improve crop yields. This startup used smart agtech products to cultivate crops, such as edible flowers and microgreens for more than 100 Michelin-starred restaurants and hotel groups.

Type, farming, growth medium, application, distribution channel, and region are the segmentations of this market.

Type

On the basis of type, the market is classified into broccoli, lettuce & chicory, arugula, sunflower, and others. The broccoli segment is attributed to dominate the market as it is nutritious, flavorful, and easy to grow. Moreover, broccoli is also used as a garnish in salads, and in personal care products.

• For instance, in January 2025, AeroFarms, a microgreens supplier and Certified B Corporation, recently marked the first anniversary of its partnership with Costco. AeroFarms microgreens are now available in approximately 250 Costco warehouses nationwide. Building on the success of a 6-ounce Micro Rainbow Mix with Costco, AeroFarms launched a seasonal Micro Broccoli product to be featured in select Costco locations during January’s Healthy Habits month.

Farming

Dependent on farming, the market is sub-segmented into indoor farming, vertical farming, and others. The vertical farming segment holds the largest microgreens market share as it is climate controlled, thereby can be used throughout the year, and it is space efficient and is becoming more technologically advanced.

• For instance, in January 2025, AeroFarms, the leading supplier of microgreens to the U.S. retail market and a Certified B Corporation, announced that it has unlocked a patented technology to grow highly nutritious microgreens at scale and has fully commercialized a climate-agnostic, economically viable vertical farming solution. This provided an unprecedented means to nourish the world year-round with fresh, flavorful greens regardless of geographic location, while simultaneously minimizing the use of land and water.

Growth Medium

Stemming from growth medium, the market is branched into peat moss, soil, coconut coir, tissue paper, and others. The peat moss segment is expected to lead the market as it is ideal for indoor growing, absorbs moisture well, and is free of harmful microbes.

• For instance, in March 2021, an associate professor of horticulture at the Cornell University, with help from his graduate students, launched a seed-to-taste test study that investigates every aspect of producing a baby leaf hemp crop for market. His study covered general cultural practices, cultivar selection, sowing density, seed size, fertilizer, and consumer preferences. Nine cultivars were involved in the research, some dual-purpose grain and fiber varieties, and others were just for grain production. The plants were grown in 10-by-20-inch flats in a well-drained soilless substrate, mostly a blend of coconut coir and peat moss. Peat moss was used to absorb the moisture properly, and to keep the study free from microbes.

Application

By application, the market is bifurcated into residential and commercial. The commercial application segment is expected to rule over the market. This is due to the use of microgreens in various commercial settings, such as restaurants, hotels, and catering services. Additionally, microgreens are also used in other industries, including, personal care, cosmetics, and herbal medicine.

End-User

By distribution channel, the market is pigeonholed into hypermarkets/supermarkets, restaurants, and others. The hypermarkets/supermarkets segment is influencing the market as it offers readily accessible distribution channel for the delicate production, with the infrastructure to ensure proper handling and storage, allowing consumers to conveniently purchase fresh microgreens alongside the regular groceries.

• For instance, in December 2023, Bioplants, a French company specializing in potted aromatic herbs, launched its Inouï microgreen range in supermarkets. Inouï microgreens were on sale in the fruit and vegetable aisles of supermarkets in western France. The main objective of launching this microgreen range was to provide consumers with ultra-fresh, ready-to-pick microgreens, and making microgreens accessible to everyone. 

Region

Geographically, the market is catalogued into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: This region has the biggest microgreens market share. This is due to the growing consumer demand for fresh, healthy food options, a strong focus on organic produce, and the widespread adoption of advanced indoor farming technologies. In addition to this, the chefs in this region have also incorporated microgreens into the dishes.

• For instance, in June 2022, Harpak-ULMA, a leading smart packaging solution provider, collaborated with Upward Farms to launch fully automated, scalable packaging operations. The partnership aimed to support Upward Farms' rapid growth and expansion plans, offering fresh microgreens and sustainably raised hybrid striped bass to consumers in New York City, Westchester, and New Jersey, and expanding distribution throughout the Northeast.

Europe: This region is estimated to be the fastest growing region in the market during the forecast period due to the region’s widespread adoption of advanced farming technologies, growing health-conscious population that values nutritional benefits of microgreens, and a strong culinary culture that readily incorporated microgreens into dishes.

• For instance, in May 2023, ingarden, a German-American startup with the mission to provide a revolutionary alternative to dietary supplements, closed a funding round of €500K (USD 481.675), in which some of Europe’s most well-known D2C founders participated. The Hamburg-based startup enabled the cultivation and consumption of nutrient-rich microgreens directly at home, with its innovative hydroponic technology and award-winning smart garden design.

Microgreens Market Report Scope:

Attribute	Details
Market Size 2025	USD 2.2 Billion
Projected Market Size 2035	USD 5.8 Billion
CAGR Growth Rate	11.1% (2025-2035)
Base year for estimation	2024
Forecast period	2025 – 2035
Market representation	Revenue in USD Billion & CAGR from 2024 to 2034
Regional scope	North America - U.S. and Canada Europe – Germany, U.K., France, Russia, Italy, Spain, Netherlands, and Rest of Europe Asia Pacific – China, India, Japan, Australia, Indonesia Malaysia, South Korea, and Rest of Asia Pacific Latin America - Brazil, Mexico, Argentina, and Rest of Latin America Middle East & Africa – GCC, Israel, South Africa, and Rest of the Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segmentation:

By Type:

• Broccoli
• Lettuce & Chicory
• Arugula
• Sunflower
• Others

By Farming:

• Indoor Farming
• Vertical Farming
• Others

By Growth Medium:

• Peat Moss
• Soil
• Coconut Coir
• Tissue Paper
• Others

By Application:

• Residential
• Commercial

By Distribution Channel:

• Hypermarket/Supermarkets
• Restaurants
• Others

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of the Middle East & Africa

The companies operating in the market are AeroFarms, Gotham Greens, GoodLeaf Farms, Living Earth Farm, Farmbox Greens, and others. The key players are adopting strategies, such as educating the consumers about the benefits of microgreens, building relationships with consumers, and collaborating with local businesses for the diversification of the market.

List of Key Players in the Market:

• AeroFarms
• Gotham Greens
• GoodLeaf Farms
• Living Earth Farm
• Farmbox Greens
• Bowery Farming Inc.
• 2BFresh
• Metro Microgreens
• Supple Agro
• Upajfarm.com
• WE Hydroponics
• Urban Platter
• Bombay Greens
• MICROGREENS WORLD

• In November 2024, BrightFresh Microgreens, a grower of premium retail microgreens, had launched its Supergreens Micro Medley as an exclusive product which was available only at Costco. The company said this one-of-a-kind blend would be sold at 43 Costco locations across Southern California. The Supergreens Micro Medley was created specifically for Costco customers and was packaged in 6-ounce containers and could be used as a salad base, as a topping for sandwiches and pasta, or can blended in smoothies. The blend featured a mixture of kale, broccoli, pea greens, cabbage, beets, mustards, spinach, tatsoi, and arugula.
• In October 2024, faculty members in Penn State’s College of Agricultural Sciences had launched a new project to help agricultural producers tackle the challenges of microgreens production. This initiative, funded by the U.S. Department of Agriculture’s National Institute of Food and Agriculture through its Northeast Extension Risk Management Education Center, provided essential education to help established and aspiring microgreens producers strengthen and diversify its businesses.

Analyst View:

Microgreens have several health advantages, including acting as an antioxidant, promoting brain health, preventing cancer, assisting with digestion, strengthening bones, and supporting the immune system. These elements support the expansion of the microgreens market. Furthermore, the industry has been impacted and diversified by growing consumer demand, health consciousness, and indoor farming technology.

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Company Name	AeroFarms
Headquarter	Newark, New Jersey , U.S.
CEO	Mr. David Rosenberg
Employee Count (2024)	144 Employees