Mens Jewelry Market Trends
Demographic-Based Targeting
- There are several types of opportunities in men's jewelry by targeting specific demographics. The creativity that went into this generation of tech-savvy and style-conscious individuals will be attracted to trendy, less expensive jewelry that captures their unique style and social values. This means that, in a bid to attract this age category, jewelry brands should come up with bold designs, statement pieces, and customization options at more affordable prices. This also calls for social media marketing, as well as alliances with relevant influencers.