Medical Aesthetics Market Size, Share, By Product Type, Technology, Procedure Type, Application, End-User, and Region - Trends, Analysis, and Forecast till 2035

• The medical aesthetics market is envisioned to flourish at USD 60.1 Billion by 2035.
• The target market held a valuation of USD 17.2 Billion in 2024.
• Target market is expected to increase in size at a CAGR of 12.9%.

Medical aesthetics is a branch of healthcare that focuses on enhancing a person’s appearance through non-surgical treatments. Several medical conditions are now being treated with products, procedures or equipment that are typically used for aesthetic indications. The medical aesthetics market growth is contribution of several factors including increasing awareness and acceptance of aesthetic procedures fueled by social media, a growing aging population demanding youthful appearance, advancements in minimally invasive technologies offering safer and quicker treatments, rising disposable income, and a growing trend toward prioritizing self-care and wellness, leading to higher demand for non-surgical cosmetic procedures.

AI Contribution in Target Market:

Implementation of AI in Aesthetic Medicine can help standardize and improve patient assessment and patient consultation. AI can also help in reducing the risk of overcorrection which is commonly seen in medical aesthetic procedures. By integrating AI into diagnostics, aesthetic practices can offer more precise, safer, and effective treatments than ever before.

Key Drivers of Target Market:

Rising Number of Aging Population can Stimulate Market Growth

The aging population is a driving force at the back of expansion of the medical aesthetics market. As the populace be on the lookout for preserving or enhancing their appearance, the demand for innovative treatments and procedures continues to grow. With advances in technology, increasing awareness, and a shift in societal attitudes toward cosmetic care, the medical aesthetics market is well-positioned to see sustained growth driven by an aging demographic.

• For instance, according to the data published by WHO in October 2024, by 2030, 1 in 6 people in the world will be aged 60 years or over. At this time the share of the population aged 60 years and over will increase from 1 billion in 2020 to 1.4 billion. By 2050, the world’s population of people aged 60 years and older will double (2.1 billion). The number of persons aged 80 years or older is expected to triple between 2020 and 2050 to reach 426 million.

Restraints:

Market Growth is Disturbed due to the Risk of Side Effects

Some medical aesthetic treatments can lead to side effects, such as bruising, swelling, infection, or allergic reactions. Certain procedures, such as Botox or Microcurrent Technology, carry the risk of temporary or permanent nerve damage if not done correctly.

• Counterbalance Statements: To manage side effects from medical aesthetics, common solutions include applying cold compresses, taking over-the-counter medications such as antihistamines or pain relievers, and so on.

Opportunities:

New Innovations and Technology may Schedule to Lift the Market Growth

New and innovative treatments present a significant opportunity for the medical aesthetic market where advancements in medical technology, aesthetic treatments have evolved to include non-invasive, highly effective options that provide the growing demand for improved results with minimum downtime. Treatments, such as stem cell therapies, advanced laser techniques, and non-surgical face lifts are reshaping the market by providing consumers with multidisciplinary approach and variety of choices that meet their preferences and needs.

• For instance, in September 2024, Merz Aesthetics, the world’s largest dedicated medical aesthetics business, announced the launch of Ultherapy PRIME, a noninvasive, FDA- cleared medical aesthetics treatment that provides a truly personalized and long-lasting lift of the skin in one session with zero downtime.

Product type, technology, procedure type, application, end-user, and region are segmentation components of market.

Product Type

The market by product type is segmented into botox, Microcurrent Technology, chemical peels, gluteal implants, breast implants, and others. Botox are the largest class of medical aesthetics market share, due to the strong demand for cosmetic enhancements and the growing popularity of non-invasive procedures.

• For Instance, in September 2024, Allergan Aesthetics, an AbbVie company, announced that BOTOX Cosmetic (onabotulinumtoxinA) are available for the treatment of masseter muscle prominence (MMP) in China. The masseter is one of the muscles in the lower face involved in chewing, and prominence of the masseter muscle can result in a wide and square lower face shape1.

Technology

Assenting to technology, the market is broke into radiofrequency technology, microcurrent technology, ultrasound & laser technology. Among these, the laser base technology prevail the market as it is the most popular medical technology for altering a person's physical appearance.

• For instance, in January 2025, Quanta System announced partnership with Celliance, which will serve as the exclusive distributor of Quanta System’s cutting-edge aesthetic lasers in France. This pivotal collaboration unveiled at the renowned International Master Course on Aging Science (IMCAS) Congress 2025 in Paris, reinforcing Quanta System’s long-standing commitment to excellence in global dermatology and aesthetic laser medicine.

Procedure Type

On the account of procedure type, market is categorized into non-invasive, minimally invasive, and invasive. Among these, the non-invasive procedure contributes more to dominate market growth due to the growing popularity of non-invasive procedures and the lower risk of complications.

• For instance, in September 2024, Merz Aesthetics, the largest dedicated medical aesthetics business, announced the launch of Ultherapy PRIME, a noninvasive, FDA-cleared medical aesthetics treatment that provides a truly personalized and long-lasting lift of the skin in one session with zero downtime.

Application

Anti-Aging and Wrinkles, Facial and Skin Rejuvenation, Breast Enhancement, Body Shaping and Cellulite, Tattoo Removal, Vascular Lesions, Sears, Pigment Lesions, Reconstructive, Psoriasis and Vitiligo, and others are applications of the market. The facial and skin rejuvenation segment is superior as compared to other due to the growing demand for non-invasive treatments.

End-User

The market, through end-user, is categorized into healthcare organizations, pharmaceutical industry, cosmetology centre’s, med spas, and others. Med spas is superior as compared to other indications. This is due to growing demand for aesthetic procedures and increased disposable income.

• For instance, in December 2024, Empower Aesthetics, a national medical aesthetics platform, announced partnership with Livio Med Spa, a premier provider of advanced skincare and wellness treatments with locations in Cincinnati, Ohio and Covington, Ky. This announcement marks the latest in a series of new partnerships Empower has solidified this year with leading medical aesthetics practices across the U.S.

Regional

Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: This region holds the largest medical aesthetics market share, which is 37.3%, primarily due to a combination of factors including high disposable incomes, a well-developed healthcare infrastructure, widespread acceptance of aesthetic procedures, a large population of certified cosmetic surgeons, and a growing awareness and preference for cosmetic enhancements within the region.

Asia Pacific: This region is the fastest growing market for medical aesthetics. This is due to a number of factors, including rising disposable incomes, a growing beauty consciousness, and adoption of western lifestyle, technological advancements, and a growing aging population.

• For instance, in June 2024, Singclean, a global player and a leading Chinese manufacturer of high-quality medical aesthetic products, announced in IMCAS Asia, the leading event for dermatology and aesthetic & plastic surgery in Asia, that Singfiller and Singderm HA fillers launched in Thailand.

Medical Aesthetics Market Report Scope:

Attribute	Details
Market Size 2025	USD 19.9 Billion
Projected Market Size 2035	USD 60.1 Billion
CAGR Growth Rate	12.9% (2025-2035)
Base year for estimation	2024
Forecast period	2025 – 2035
Market representation	Revenue in USD Billion & CAGR from 2025 to 2035
Regional scope	North America - U.S. and Canada Europe – Germany, U.K., France, Russia, Italy, Spain, Netherlands, and Rest of Europe Asia Pacific – China, India, Japan, Australia, Indonesia Malaysia, South Korea, and Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, and Rest of Latin America Middle East & Africa – GCC, Israel, South Africa, and Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segmentation:

By Product Type:

• Botox
• Microcurrent Technology
• Chemical Peels
• Gluteal Implants
• Breast Implants
• Others

By Technology:

• Radiofrequency Technology
• Microcurrent Technology
• Ultrasound & Laser Technology

By Procedure Type:

• Non Invasive
• Minimally Invasive
• Invasive

By Application:

• Anti-Aging and Wrinkles
• Facial and Skin Rejuvenation
• Breast Enhancement
• Body Shaping and Cellulite
• Tattoo Removal
• Vascular Lesions
• Sears
• Pigment Lesions
• Reconstructive
• Psoriasis and Vitiligo
• Others

By End Users:

• Healthcare Organizations
• Pharmaceutical Industry
• Cosmetology Centers
• Med Spas
• Others

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

Companies actives in medical aesthetics market are HUGEL, ABBVIE INC., Bausch Health Companies Inc., Cynosure, LLC, GALDERMA, and among others. Focus on training to build confidence, Support providers' business growth, Consult with practices and medspas to help them optimize operations, Develop cooperative marketing campaigns, and Hold special events.

List of Key Players in the Market:

• HUGEL
• AbbVie Inc.
• Bausch Health Companies Inc.
• Cynosure, LLC
• GALDERMA
• Candela Corporation
• Lutronic Corporation
• BTL Group of Companies
• Sinclair
• CLASSYS Inc.
• Alma Lasers

• In February 2025, Allergan Aesthetics, an AbbVie company, announced that Allergan Medical Institute (AMI) will open three new state-of-the-art training centers in the U.S. expanding access to high-quality, tailored training to licensed aesthetics providers. AMI's unique curriculum is designed to accelerate the science and art of aesthetics and paired with the company's outstanding portfolio of products, empowering providers and business owners to deliver desired patient outcomes and experiences.
• In January 2025, Shonan Beauty Clinic, supported by SBC Medical Group Holdings Incorporated in management services, announced the launch of its proprietary translation app tailored for medical aesthetics staff and the full-scale implementation of its "Inbound-Focused Clinics" initiative. This groundbreaking move is designed to address the growing demand for medical tourism and ensure that international patients can seamlessly experience Japan's advanced medical aesthetic treatments.

Analyst View:      

A number of factors have contributed to the growth of the medical aesthetics market including rising social media-driven awareness and acceptance of aesthetic procedures, an aging population that demands a youthful appearance, improvements in minimally invasive technologies that provide safer and faster treatments, rising disposable income, and a growing trend toward prioritizing wellness and self-care, which has increased demand for non-surgical cosmetic procedures.

More Related Reports

Energy-Based Aesthetic Devices Market
Aesthetic Thread Market
Aesthetic/Cosmetic Lasers Market
Legal Technology Market
Haptic Technology Market

Company Name	AbbVie Inc.
Headquarter	North Chicago, Illinois, U.S.
CEO	Robert A. Michael
Employee Count (2024)	50,000 Employees