Martech Market Companies
Elasticsearch B.V., Buffer, StoryChief, ActiveCampaign, HubSpot, Inc., and others are major competitors in the MarTech market. For MarTech companies to stay ahead in a competitive market, innovation and integration will be their primary strategies. Developing AI-powered solutions for automation, predictive analytics, and personalized marketing will be a primary goal for firms looking to enhance customer engagement and optimize campaigns.
List of Key Players in the Market:
- HubSpot, Inc.
- ActiveCampaign
- Databox, Inc.
- Klipfolio Inc.
- StoryChief
- Elasticsearch B.V.
- Dinabite Ltd.
- Bannerflow
- Buffer
- Hootsuite Inc.
- Oracle
- Amdocs
- Google LLC
- Salesforce, Inc.
- SAP SE
Recent News:
- A unique program developed in partnership with Microsoft, the Sitecore AI Innovation Lab offers marketing leaders a guided environment to quickly investigate AI-driven solutions for streamlining content operations. Sitecore is a global leader in digital experience software in April 2025. Additionally, it enables marketers to precisely outline their AI journey and expedite the creation of solutions that are most appropriate for their particular use cases.
- The state-owned Life Insurance Corporation of India (LIC) announced on February 2025 that it has redefined consumer engagement with the launch of its marketing technology (MarTech) platform. Project DIVE (Digital Innovation and Value Enhancement) has reached its first significant milestone with the platform. With this launch, LIC is taking the first step toward becoming a global digital champion in the insurance sector, utilizing cutting-edge technology to transform client engagement on a never-before-seen scale, the company said in a statement.
- In order to give investors exposure to the cutting-edge businesses influencing the direction of advertising and marketing technology, Guinness Atkinson Asset Management announced the launch of the SmartETFs Advertising & Marketing Technology ETF, an actively managed global investment strategy with a fully transparent portfolio on January 2021. The business thinks MRAD is the first ETF to concentrate on the AdTech and MarTech space.