Digitalization of Beauty Industry Market, By Component (Software and Services), By Consumer Orientation (Female, Male and Kids), By End User (Beauty Companies, Retail, E-commerce, Speciality Stores and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa) - Trends, Analysis and Forecast till 2029”.

The building of digital infrastructure and its involvement across different sectors is growing with high pace over last decade. The beauty industry is also transforming its market into digital world to cope with the demand of varied consumer. The companies approach to create digital platform, streamlining the customer’s path to purchase is expected to boost the growth of digitalization of beauty industry market. The launch of various beauty tutorial and makeup tips program is also considered to be as strategic move of players to attract new consumer base. The current market trends and introduction of new technologies to build digital infrastructure is likely to create healthy competition among market players which is expected to boost the Digitalization of Beauty Industry Market growth during the forecast period, 2020 – 2029.

Impact of Covid-19 pandemic on market

Earlier social media platform were considered to create social isolation, but due to COVID-19 pandemic the situation of physical distancing encouraged people to rely on social media and digital communication. COVID-19 pandemic has enabled digitalization to grow with high pace and provide platform for the emergence of new players to penetrate in the market. Moreover, E-commerce businesses are putting their efforts to engage customers for longer with new and advanced technology. Companies with their extensive databases and help of Artificial Intelligence (AI) are working to provide solutions to consumers. The digitalization of beauty industry market report will estimate COVID-19 as a significant market contributor.

The utilization of technology for re-engineering of products along with the adoption of new marketing techniques to reach the diversity of consumer base is expected to be a significant factor driving digitalization of beauty industry market growth. The efforts of various governments to create startup ecosystem through seed funding encouraging digital infrastructure likely to anticipate the growth of digitalization of beauty industry market during the forecast period.

The adoption of new digital marketing strategies coupled with brand collaboration with social media influencers likely to propel the growth of target market. Moreover, the rising availability of beauty apps and subscription offers is projected to attract new customers and estimated to fuel the growth of digitalization of beauty industry market by the end of 2029.

The market players have opportunity to implement artificial intelligence and data analysis strategies which helps to develop strong customer relationship across different platforms.

The concern of people related to product quality and availability of cheap and duplicate beauty products may hamper the market growth. Moreover, the implementation of no replacement policy by e-commerce companies is expected to hinder the growth of digitalization of beauty industry market.

Digitalization of beauty industry market is segmented based on component, consumer orientation, end-user and region. On the basis of component, the digitalization of beauty industry market is segmented into software and services. On the basis of consumer orientation, the target market is segmented into female, male and kids. On the basis of end-user, digitalization of beauty industry market is segmented into beauty companies, retail, e-commerce, speciality stores and others.

Digitalization Of Beauty Industry Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029.  For the purpose of this study, has segmented the digitalization of beauty industry market report based on component, consumer orientation, end-user, and region.

Digitalization of Beauty Industry Market, By Component:

• Software
• Services

Digitalization of Beauty Industry Market, By Consumer Orientation:

• Female
• Male
• Kids

Digitalization of Beauty Industry Market, By End-User:

• Beauty Companies
• Retail
• E-commerce
• Speciality Stores
• Others

Digitalization of Beauty Industry Market, By Region:

• North America
  • • U.S.
    • Canada
• Europe
  • • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
• Asia Pacific
  • • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • • Brazil
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa

The key players operating in the digitalization of beauty industry market include Adimo, Amorepacific Corporation, CFEB Sisley SAS, CPG Marketing LLC, Elizabeth Arden Inc., Johnson & Johnson, L’Oreal S.A., Lancer Skincare, Procter & Gamble, Shiseido Company Limited, The Estée Lauder Companies Inc., and Unilever plc and many other players. The major players are focused in brand collaboration and working to improve efficiency through artificial intelligence and virtual reality is anticipated to propel the growth of digitalization of beauty industry market in the forecast  

• Adimo*

• Company Overview
• Product Portfolio
• Key Highlights
• Financial Performance
• Business Strategies

• Amorepacific Corporation
• CFEB Sisley SAS
• CPG Marketing, LLC
• Elizabeth Arden, Inc.
• Johnson & Johnson
• L’Oreal S.A.
• Lancer Skincare
• Procter & Gamble
• Shiseido Company, Limited
• The Estée Lauder Companies Inc.
• Unilever plc

“*” marked represents similar segmentation in other categories in the respective section