Fruit Pulp Market Size, Share, By Fruit Type (Mango, Apple, Guava, Banana, Pineapple, Strawberry, and Others), Form (Frozen, Aseptic, and Concentrate), Application (Food & Beverages Industry, Pharmaceuticals Industry, Cosmetics Industry, and Others), Distribution Channels (E-commerce, Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, and Others), and Region - Trends, Analysis, and Forecast till 2035

• Prior to 2035, the market is looked forward to enlarge at USD 14.4 Billion.
• Fruit pulp market size was calculated at USD 9.49 Billion within 2024.
• Target market is developing at a CAGR of 4.7%.

Fruit pulp is a product produced by processing fresh fruits. The fruit pulp processing involves the crushing of the fruit, sterilizing, and packing it as per the customer’s requirements. The rising consumer demand for organic food products and rising health consciousness among consumers are significant factors contributing to the fruit pulp market growth. The expansion of the beverages industry in smoothies and ready-to-eat drink products is another reason for market diversification.

Key Takeaways:

• North America is expected to have the largest fruit pulp market share due to rising consumer demand.
• Asia Pacific is expected to be the fastest growing market of fruit pulp due to a favorable climate for fruit cultivation.

Key Drivers of Target Market:

Rising Awareness Regarding Health Benefits of Fruit Pulp Fosters the Market Growth

To keep a nutritional balance, it is necessary to have vitamins and minerals in the daily diet that can be found in fruits and vegetables. Essentially, they are in the fruit pulp, as they contain antioxidants, such as flavonoids, vitamin C, A, K, B, and others, it also contributes to blood sugar control, and others. These benefits of fruit pulp attract health conscious consumers further driving the market expansion. Thus, many key players and also scientists largely focus on the launch of beneficial fruit pulp.

• For instance, in February 2020, researchers from the Indian Council of Agricultural Research (ICAR) and Indian Institute of Horticultural Research (IIHR) have created probiotic pomegranate and mango juices, which are chemical-free, and to commercially launch, the institutes are signing a MoU with Makers of Mysuru, a firm selling organic kokum juice.

Restraints:

Possible Drawbacks of Fruit Pulp can Hinder Market Growth

Fruit pulp has several disadvantages including high in natural sugars, which can lead to an increase in calorie intake. It is harmful for individuals with sensitive stomach as it contain fiber, fruit pulp containing preservatives, artificial colors, or added sugars, which reduces nutritional values, and others further hampering the market expansion.

• Counterbalance Statements: Choosing fruit pulp with lower sugar content, consuming it in moderation, incorporate whole fruit alongside fruit pulp in diet, and others are the solution for these issues.

Opportunities:

Integration of Advanced Technologies with Manufacturing Process of Fruit Pulp can Open Up New Opportunities in Upcoming Years

Integration of advance technologies including cold pressing, high pressure processing, ultrasound technology, membrane filtration, spray drying in manufacturing process of fruit pulp for the purpose of extracting juice and pulp while retaining more nutrients and flavors, enhance food safety, improve juice extraction, and others, can foster market expansion.

• For instance, in December 2020, according to the article published by Abertay University, the ultrasound machine has been procured by the University as part of the ground-breaking USD 6.16 (€ 6) Million HORIZON 2020 Shealthy project, which is assessing the effectiveness of new technologies in improving the nutritional value of fresh fruit and vegetables. It is believed to be the first device of its kind in Scotland and can also be used to reduce and re-utilize food waste by extracting bioactive compounds from things such as orange peel and apple pomace.

The fruit pulp market is classified into fruit type, form, application, distribution channel, and region.

Fruit Type

According to fruit type, the market is categorized into mango, apple, guava, banana, pineapple, strawberry, and others. Among all these, mango fruit pulp is superior due to its sweet tropical flavors, widespread usage, and others.

• For instance, in March 2022, Kick-starting the summer season in India, Coca?Cola has announced the launch of Maaza’s new flavor Aam Panna, at the back of extensive market testing and in-house innovation. Made from raw mango pulp, tasty & tangy Maaza Aam Panna is the quintessential summer cooler.

Form

Frozen, aseptic, and concentrate are forms upon which the market is subdivided. The frozen segment gripped the enormous fruit pulp market share due to its long shelf life, ease of storage, and ability to retain the fruit's flavor, color, and nutritional properties.

• For instance, in August 2020, MotherDairy, has introduced Frozen Jamun Pulp, under its horticulture brand. The category-first product is being made of 100% natural jamun fruit.

Application

Food & beverages industry, pharmaceuticals industry, cosmetics industry, and others are applications of the market. The food & beverage industry segment dominates the market due to the growing demand for natural and healthy beverages and increasing use of fruit pulp in food products.

Distribution Channels

The market is pigeonholed into e-commerce, convenience stores, supermarkets/hypermarkets, specialty stores, and others, on account of distribution channels. The supermarkets/hypermarkets is the major contributer to fruit pulp market growth by grasping largest market share as supermarkets/hypermarkets offer a wide selection of products, convenience, and others.

Regional

Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: This region is expected to have the largest market share due to rising consumer demand, well-developed food & beverage industry, advanced processing & packaging technologies, rising vegan population, and others.

• For instance, in October 2024, Sorma Group, who design and construct complete lines for the post-harvest of fruit and vegetable products, presented two innovative new grading solutions at this year's Fruit Attraction: PulpVision, a new optical sorter machine for kiwis that is able to detect green, yellow and red colors within the fruit pulp, and BIOSCAN for measuring the Brix value of fruit.

Asia Pacific: Asia Pacific is expected to be the fastest growing market of fruit pulp due to the increase in consumer demand, a favorable climate for fruit cultivation, a steady supply chain, and others.

• For instance, in January 2024, Thai Natural fruit juice specialist Manee Manao is banking on the ongoing watermelon smoothie craze dubbed ‘tangmo-pun’ in South Korea to boost the success of its new frozen watermelon pure export business. The watermelon juice Manee Tangmo comprises of all-natural watermelon juice and pulp with no sugar or additives.

Fruit Pulp Market Report Scope:

Segmentation:

By Fruit Type:

• Mango
• Apple
• Guava
• Banana
• Pineapple
• Strawberry
• Others

By Form:

• Frozen
• Aseptic
• Concentrate

By Application:

• Food & Beverages Industry
• Pharmaceuticals Industry
• Cosmetics Industry
• Others

By Distribution Channels:

• E-commerce
• Convenience Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Others

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The companies operating in the market are ABC Fruits, FRUTTETO, ZAIN NATURAL AGRO INDIA PVT. LTD., RajExim Group of Companies, ShimlaHills, and others. These players are applying plan of action, including new product launch, partnership, and others contributing to the market expansion.  

List of Key Players in the Market:

• ABC Fruits
• FRUTTETO
• ZAIN NATURAL AGRO INDIA PVT. LTD.
• RajExim Group of Companies
• ShimlaHills
• ShunXingYuan
• Taj Agro International (Taj Pharma Group)
• AK FOOD INTERNATIONAL
• VOG PRODUCTS
• Vadilal
• Frozen pupls SA DE CV
• Agroproducts Manufacturers
• GKAGROFOODS.COM
• NUTRIZOADVANCIS.COM

• In June 2023, Sayreville, N.J.-based Sabert Corp. has announced the launch of new molded fiber blends made without the intentional use of per- and polyfluoralkyl (PFAS).  Called Pulp Plus and Pulp Max, the proprietary molded fiber blends debuted at the International Dairy Deli Bakery Association. Sabert’s new pulp formulations are designed to assist customers in achieving their sustainability goals.
• In March 2021, Nestlé announced the roll-out of chocolate made exclusively with the cocoa fruit, introducing Incoa, a 70% dark chocolate bar under its Les Recettes de L’Atelier brand. The launch brought the cocoa pulp-sweetened chocolate to a wide audience across several countries. It appeared on shelves in retail in France and the Netherlands with other European markets to follow.

Analyst View:      

Shift in consumer preference toward natural drinks and juices made from fruit pulp, their applications in plant-based food and beverage products, rising demand for organic and sustainably sourced food products, growing trend toward clean-label products, and others are reasons on what market is attesting steadfast hike and will release opportunities in upcoming years.

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