Europe Macadamia Market Size, Share, By Nature (Organic and Conventional), Form (Raw and Oil), End-User (Household and Industry), and Country - Trends, Analysis, and Forecast till 2035

• Europe Macadamia Market size is projected to grow at USD 1.7 billion in 2035.
• The target market was valued at USD 0.7 billion in 2024.
• The market is growing at a CAGR of 10.2%.

Macadamia belongs to a plant family Proteaceae. Macadamia nuts are rich in vitamins, minerals, fiber, and antioxidants. Their benefits may include weight loss, improved gut health, and protection against conditions, such as diabetes or heart disease. Target market is driven by the popularity, high commercial production, and larger rate of importer. In addition, increasing demand for healthy snacks, and rising awareness of health benefits of macadamia nuts in the region are another factors propelling the market growth. Furthermore, its widespread usage in variety of industries, such as food & beverages, personal care and cosmetics, rising disposable income, and growing population, among others.

Key Takeaways:

• Europe is the second-largest importer of macadamia nut kernels in the world after the United States. In 2022, European imports reached 7,700 tons, with a value of €110 million. European imports from developing countries have increased by more than 1,000 tons over the last 5 years, from 5,600 tons in 2018 to 6,700 tons in 2022.
• Germany is Europe’s largest importer of macadamia nuts. In 2022, Germany imported 3,300 tons, at a value of €48.7 million. German consumption of macadamia nuts was around 2,600 tons in 2022.
• The Netherlands is an important importer of macadamia nuts in Europe, which accounts for 37% of the total European imports. The Netherlands imports 71% of its macadamia nuts from developing countries.
• French imports of macadamia nuts have increased by 23% in quantity and 12% in value annually between 2018 and 2022 on average. The import of macadamia nuts to France reached 618 tons and €7.9 million in 2022.
• The U.K. is the fourth-largest consumer and the fifth-largest importer of macadamia nuts in Europe. In 2022, imports reached 458 tons. In 2021, per capita consumption of macadamia nuts in the country was estimated to be 25 g/year.
• Swiss imports of macadamia nuts increased by an average of 9% in value and 10% in quantity annually between 2018 and 2022. In 2022, Swiss macadamia nuts imports reached 321 tons and €5.26 million.

Key Drivers of Target Market:

Rising Consumption of Macadamia Drives the Market Growth

Increasing consumption of macadamia can drive Europe macadamia market growth. Many European consumers are adopting macadamia nuts in their diets as it is a popular choice for health benefits. They are high in monounsaturated fats, which can help reduce heart disease and stroke and weight management. Macadamia nuts are promoted as being especially rich in fibre, magnesium, copper, manganese, and thiamine.

• For Instance, in April 2024, European consumption of macadamia nuts in 2022 was estimated at 6,100 tons. Over the last 5 years, consumption has increased at an annual growth rate of 8%.

Restraints:

Limitation of Macadamia Products May Hindered the Growth of Market

High price of macadamia products, decrease in export prices due to an oversupply issue, availability limited range of flavors, relatively unknown to many European consumers, inflation, and energy crisis are some of the severe limitations of macadamia nuts, which can hamper target market growth in Europe region.

• Counterbalance Statements: Production of macadamia nuts by organic methods are one of the effective solution to overcome prices of macadamia products.

Opportunities:

Increasing Demand for Healthy Snacks Will Propel Market Growth in Upcoming Years

The increasing demand for healthy snacking combined with the need for stable and sustainable sourcing are the leading driving forces behind the growing consumer interest in macadamia nuts in Europe. With an increase in interest in vegan diets, the consumption of salty nuts and nut spreads, such as macadamia nut butter is on the rise. 

• For Instance, in December 2022, the European Food Safety Authority (EFSA) found ‘no safety objections’ after assessing Kawanasi’s 2020 novel foods submission that kenari nut was a traditional food (TF) suitable for the EU food supply. Kawanasi’s submission asserted wild-harvested kenari nuts can play a dietary role similar to other popular nuts such as almonds, cashew, walnuts, Brazil nuts and macadamias

The Europe macadamia market is classified into nature, form, end-user, and country.

Nature

Based on the nature, the Europe macadamia market is categorized into organic and conventional. Among this, the conventional segment dominates the target market as it more affordable, available, and their high usage for making macadamia oil.  

Form

The Europe macadamia market by form is categorized into raw and oil. The raw macadamia nuts are expected to dominate the target market due to their versatility and health benefits.

End User

The targeted market, by end-user, is classified into household and industrial. However, industrial segment held the largest Europe macadamia market share due to its widespread usage and applications.

Europe Macadamia Market Report Scope:

Segmentation:

By Nature:

• Organic
• Conventional

By Form:

• Raw
• Oil

By End User:

• Household
• Industrial

By Region:

• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

The key players operating in the Europe macadamia market include Green & Gold Macadamias, Marquis Macadamias, LIMBUA, and KoRo, among others. The key players are adopting strategies for the growth of the market are huge distribution network, strong brand reputation, key strategies, significant marketing, and fundamental investments.

List of Key Players in the Market:

• Green & Gold Macadamias
• Marquis Macadamias
• LIMBUA
• KoRo
• Dedere Deutschland GmbH
• MARCEVAL CRUNCHY NUTS SARL
• IMPORTACO S.A.
• Fruita Seca Teixido, SL
• Frit Ravich
• Virgin Nuts
• Yme Kuiper BV
• De NotenBeurs bv
• Pamoja Impact
• Pakka AG
• Barry Callebaut

• In February 2024, French investment company Mirova invested USD 8.5 Million in Pamoja. In Kenya and Tanzania, the company produced macadamia nuts with the help of small-scale farmers, who will have to make their practices even more sustainable.
• In May 2021, The Kenya Livestock Research Organization (KALRO) and the European Union (EU) funded Market Access Upgrade Programme (MARKUP) have embarked on promoting new farming technologies for breeding multiple disease free and high yielding macadamia and passion fruit planting material in a bid to enhance quality and safety standards for export market.

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