End User Computing (EUC) Market Size, Share, By Offering [Hardware (Desktops, Laptops, and Others), Solution (Virtual Desktop Infrastructure, Device Management, and Others), Services (Support & Maintenance, Training & Education, Others)], Deployment Model (On-Premises, Cloud-Based, and Hybrid), Organization Size (Small and Medium Enterprises (SMEs), and Large Enterprises), End-User Industry (Healthcare, Education, Financial Services, Manufacturing, and Others), and Region - Trends, Analysis, and Forecast till 2035

• By 2035, the end user computing (EUC) Market size is contemplated to enlarge at a valuation of USD 39.4 Billion.
• In 2024, the end user computing (EUC) Market valuation was USD 13.2 Billion.
• End user computing (EUC) Market is developing at a CAGR of 11.4%.

Systems and methods that enable non-IT professionals—usually business users—to develop, administer, and control programs or data without requiring extensive technical knowledge are referred to as end user computing (EUC). Spreadsheets, low-code/no-code platforms, and self-service analytics are some examples of its tools. Increased productivity, quicker decision-making, and less reliance on IT departments are the primary advantages of end user computing (EUC). It encourages innovation, gives users the ability to customize solutions to meet their unique requirements, and speeds up corporate procedures by facilitating faster reactions to operational or market changes.  

Due to a number of convergent factors, the end user computing (EUC) market continues to grow rapidly. Employees can now access company resources from a variety of locations and devices due to the growing popularity of remote and hybrid work models, which has increased demand for safe, adaptable, and scalable computing solutions consisting of desktop as a service (DaaS) and virtual desktop infrastructure (VDI). Furthermore, in order to manage and secure a variety of endpoints, the Bring Your Own Device (BYOD) trend calls for strong end user computing (EUC) solutions. EUC adoption is further accelerated by the move to cloud-based services, which provide scalability and cost-effectiveness. Furthermore, end user computing (EUC) place in contemporary organizational IT strategy is being cemented by the incorporation of cutting-edge technologies notably edge computing, machine learning, and artificial intelligence (AI), which are improving user experiences and operational efficiency.

In order to provide decentralized and secure end user computing (EUC) environments and facilitate more transparent user activity tracking and data governance, blockchain integration is being investigated. Green computing has also grown more popular as businesses use edge processing and energy-efficient virtual desktops to lessen their carbon footprint. Last but not least is the burgeoning idea of Workforce Personalization as a Service (WPaaS), which provides workers with completely personalized digital experiences according to their position, preferences, and workflow, all of which are controlled by scalable cloud platforms. These developments show that end user computing (EUC) is evolving into a strategic enabler of smarter, greener, and more customized work environments, going beyond simple access and control.

Recession Risk & Tariff Analysis:

• The recession can result in lower IT spending, longer software deployment delays, and postponed hardware renewal cycles by cost-cutting businesses, which puts the end user computing (EUC) market at moderate risk of recession. However, due to the constant need for digital transformation, the demand for cloud-based services, virtual desktop infrastructure (VDI), and remote work solutions frequently stays strong.
• Regarding tariffs, higher import taxes on parts of computer hardware, particularly from major production centers including China, might raise prices for final consumers, which could impede market expansion and cause vendors to switch to local sourcing or other supply chains.

Impact of Generative AI on End User Computing (EUC) Market:

• Generative AI will revolutionize the end user computing (EUC) market by increasing user personalization, productivity, and autonomy. This reduces the need for technical expertise and allows consumers to communicate with complex systems using natural language. AI-powered assistants can also create documents, reports, and even applications more quickly.
• Generative AI in EUC platforms may automate repetitive processes, produce code snippets, customize user interfaces, and provide real-time help, all of which improve the efficiency and intuitiveness of digital workspaces. Additionally, it facilitates smart data summarization and decision-making, enabling business people to draw conclusions without the help of IT.

Key Drivers:

The Market is Maturing Progressively due to the Increasing Embrace of Remote and Hybrid Work Options

The end user computing (EUC) market expands due in large part to the rising popularity of remote and hybrid work modes, which generate a high need for digital workspaces that are safe, adaptable, and easily available. Solutions such as virtual desktop infrastructure (VDI), desktop as a service (DaaS), and cloud-based workspaces are becoming more and more popular as a result of organizations' desire to guarantee that workers can easily access apps, data, and collaboration tools from any location or device. EUC provides a uniform user experience across various work environments while enabling centralized management and security. EUC becomes crucial for boosting productivity, lowering IT costs, and supporting a scalable workforce infrastructure as companies place a higher priority on agility and continuity in distributed work models.

• For instance, according to the data published by Mastsh, 91% of employees worldwide prefer to work fully or almost completely remotely. 52% of employees prefer a hybrid work arrangement, while 27% prefer full-time remote work. 62% of employees are willing to take a 10% or more pay cut to continue remote work.

Bring Your Own Device (BYOD) Trend can Foster Market Diversification

A major factor propelling the growth of the end user computing (EUC) market is the Bring Your Own Device (BYOD) trend, which pushes businesses to accommodate a wide variety of personal devices used by staff members for work, including laptops, tablets, and smartphones. In order to guarantee safe access to company information and programs across these diverse endpoints, companies are spending more money on EUC solutions that provide strong identity management, centralized control, and secure virtual desktops. EUC solutions support data privacy, security policy enforcement, and consistent user experiences across devices and locations. Modern, mobile-first workplaces are made possible in large part by BYOD, which increases employee freedom and lowers hardware costs while increasing the demand for scalable, device-agnostic EUC infrastructure.

• For instance, according to the data published by Semrush Inc, 82% of organizations have a BYOD program. 68% of organizations see a jump in productivity after switching to BYOD. Companies that switch to BYOD smartphones can save up to USD 341 per employee. The global BYOD and enterprise mobility market is currently worth USD 98.8 billion. By 2026, that figure is expected to hit USD 157.3 billion, good for a 16.7% CAGR. In the US market alone, the BYOD and Enterprise Mobility market is worth over USD 26 billion.

Restraints:

Risk of Data Security and Compliance Breaches may Impedes the Market Development

The possibility of data security and compliance violations is a major barrier to the end user computing (EUC) market, particularly when users access company systems from unmanaged or personal devices, as is the case with BYOD and remote work situations. Unauthorized data access, data leakage, or noncompliance with industry regulations may result from this.

• Counterbalance Statements: In EUC contexts, the correct strategy is to apply strong endpoint management, data encryption, and zero trust security models. Technology such as desktop as a service (DaaS), mobile device management (MDM), and virtual desktop infrastructure (VDI) enable IT departments to monitor user behavior, protect company data from personal use, and enforce security regulations.

Opportunities & Trends:

Green Computing could be used to Investigate Future Market Prospects

By coordinating digital transformation with environmental sustainability objectives, green computing offers the end user computing (EUC) market a bright future. The need for energy-efficient IT infrastructure is rising as businesses become more aware of their carbon footprint. By utilizing centralized data centers and energy-efficient thin clients, EUC technologies consisting of virtual desktop infrastructure (VDI) and desktop as a service (DaaS) eliminate the need for powerful physical desktop computers. Furthermore, cloud-based EUC platforms reduce energy consumption by optimizing resource usage through workload dispersion and dynamic scaling. In addition to supporting corporate sustainability efforts, green computing offers EUC as an affordable and environmentally friendly digital workspace solution by increasing hardware longevity, reducing e-waste, and enhancing energy efficiency.

Offering, deployment model, organization size, end-user industry, and region are the divisions of the end user computing (EUC) market.

By Offering:

Hardware, solution, and services are offerings on which end user computing (EUC) market is segmented. The solution section has largest end user computing (EUC) market share, mostly due to the broad use of technologies including device management tools, desktop as a service (DaaS), and virtual desktop infrastructure (VDI).

The second-largest contributor to the end user computing (EUC) market is the services segment. This covers managed services, system integration, training and education, support and maintenance, and consultancy. Expert services are becoming more and more necessary as businesses deploy and optimize EUC solutions to guarantee effective implementation, integration with current systems, and continuous maintenance.

By Deployment Model:

Based on the deployment model, the end user computing (EUC) market is divided into on-premises, cloud-based, and hybrid. The highest end user computing (EUC) market share is held by the cloud-based deployment approach, which is fueled by its affordability, scalability, and flexibility.

Since many businesses use a combination of cloud and on-premises resources to balance flexibility, control, and compliance, the hybrid deployment strategy comes in second.

By Organization Size:

Small and medium enterprises (SMEs), and large enterprises are organization size of the end user computing (EUC) market. Large enterprises have the most market share for the reason of their sophisticated workforce requirements, extensive IT infrastructure, and higher financial resources, which necessitate the use of cutting-edge EUC solutions such as Desktop as a Service (DaaS), Virtual Desktop Infrastructure (VDI), and strong endpoint security technologies.

The second-dominant group is Small and Medium Enterprises (SMEs); although they usually have lesser budgets, their increasing use of cloud-based EUC solutions which are easy to deploy, have reduced upfront costs, and require little maintenance continues to fuel steady development.

By End-User Industry:

Healthcare, education, financial services, manufacturing, and others are end users of the end user computing (EUC) market. The highest end user computing (EUC) market share is held by the financial services sector. The industry's early and widespread use of EUC solutions to improve customer experience, expedite processes, and satisfy strict regulatory standards is responsible for this supremacy.

The second-largest contribution to the EUC market is the healthcare sector. Strong EUC solutions are required to guarantee safe and effective access to patient data as telemedicine, electronic health records (EHRs), and other cutting-edge technologies become more widely used.

Regional Insights:

Geographically, the end user computing (EUC) market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: The main reasons North America has the highest market share are its highly developed IT infrastructure, widespread use of cloud services, and the presence of major EUC providers and IT behemoths. Particularly in industries that include BFSI, healthcare, and education, the region's quick transition to remote and hybrid work patterns has greatly increased demand for virtual desktops, DaaS, and endpoint security solutions.

• U.S. End User Computing (EUC) Market Insights:

Due to its highly developed digital infrastructure, extensive cloud adoption, and robust presence of top technology companies similar to Microsoft, Amazon Web Services, and Citrix, the United States leads the end user computing (EUC) market.

Asia Pacific: Rapid economic growth, rising digitalization, and an increasing number of SMEs implementing cloud-based and mobile-first computing solutions have made the Asia-Pacific (APAC) region the second-dominant market. APAC is rapidly expanding in the EUC environment as a result of the rise in remote work usage and technological innovation in nations comprising China, India, and Japan.

• China End User Computing (EUC) Market Insights:

China dominates the end user computing (EUC) Market attributable to its large and quickly digitizing labor force, large cloud computing investments, and government-led digital transformation programs. In sectors comparable to manufacturing, education, and healthcare, Chinese businesses are progressively implementing EUC technologies to facilitate flexible work arrangements, increase cybersecurity, and better IT administration.

Europe: The end user computing (EUC) market in Europe has been increasing rapidly as a result of significant efforts to transform the economy, a rise in the use of remote and hybrid work, and growing worries about data security and GDPR compliance. To guarantee safe, scalable, and effective work environments, European enterprises are investing in EUC solutions includes Virtual Desktop Infrastructure (VDI), Desktop as a Service (DaaS), and endpoint management tools.

• Germany End User Computing (EUC) Market Insights:

Germany leads the end user computing (EUC) market in Europe owing to its robust industrial foundation, high level of IT infrastructure investment, and presence of large enterprises. German businesses place a high value on safe and legal digital workspaces, particularly in industries like manufacturing, automotive, banking, and healthcare. As a result, Germany is a major force behind the region's adoption of EUC.

End User Computing (EUC) Market Report Scope:

Attribute	Details
Market Size 2025	USD 14.8 Billion
Projected Market Size 2035	USD 39.4 Billion
CAGR Growth Rate	11.4% (2025-2035)
Base year for estimation	2024
Forecast period	2025 – 2035
Market representation	Revenue in USD Billion & CAGR from 2025 to 2035
Regional scope	North America - U.S. and Canada Europe – Germany, U.K., France, Russia, Italy, Spain, Netherlands, and Rest of Europe Asia Pacific – China, India, Japan, Australia, Indonesia, Malaysia, South Korea, and Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, and Rest of Latin America Middle East & Africa – GCC, Israel, South Africa, and Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segmentation:

By Offering:

• Hardware
  • Desktops
  • Laptops
  • Others
• Solution
  • Virtual Desktop Infrastructure
  • Device Management
  • Others
• Services
  • Support & Maintenance
  • Training & Education
  • Others

By Deployment Model:

• On-Premises
• Cloud-Based
• Hybrid

By Organization Size:

• Small and Medium Enterprises (SMEs)
• Large Enterprises

By End-User Industry:

• Healthcare
• Education
• Financial Services
• Manufacturing
• Others

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating in the end user computing (EUC) market include, Netapp, Inc., Nutanix, Infosys Limited, Accenture, HCL Technologies Limited, and others. Enhancing scalability and flexibility will be a key strategy for End User Computing (EUC) organizations in order to address the increasing demand for remote and hybrid work solutions. In order to deliver safe, scalable, and reasonably priced workspaces, businesses will give top priority to cloud-based EUC solutions namely desktop as a service (DaaS) and virtual desktop infrastructure (VDI).

End User Computing (EUC) Market Companies:

• Netapp, Inc.
• Nutanix
• Cloud Software Group, Inc.
• Broadcom
• Accenture
• HCL Technologies Limited
• Capgemini
• Dell Inc.
• Infosys Limited
• LTIMindtree Limited
• Fujitsu
• Inspirisys
• Amazon Web Services, Inc.
• Bridgenext
• SoftwareOne AG

View an Additional List of Companies in the End User Computing (EUC) Market

• In February 2024, in a deal worth about USD 4 billion, KKR stated that it has signed a final agreement with Broadcom Inc. to buy its End-User Computing Division (the "EUC Division"). After the deal closes, the EUC Division will be a stand-alone business with more access to growth capital and a strategic focus on enabling partners and clients globally with cutting-edge digital workspace solutions.

Analyst View:

With the use of tools including spreadsheets, low-code/no-code platforms, and self-service analytics, end user computing (EUC) empowers non-IT professionals to develop, administer, and control programs and data. It decreases reliance on IT, increases productivity, and speeds up decision-making. The BYOD trend, cloud-based services, and remote and hybrid work modes are driving the end user computing (EUC) market rapid growth. Emerging technologies notably artificial intelligence (AI), machine learning, and edge computing, which offer scalable, secure solutions while also improving user experiences and operational efficiency, further boost the usage of end user computing (EUC).

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