Asia Pacific Macadamia Market Size, Share, By Nature (organic and conventional), Form (raw and oil), End-User (household and industrial), and Country - Trends, Analysis, and Forecast till 2035

• Asia Pacific Macadamia Market size is projected to grow at USD 1.1 Billion in 2035.
• The target market was valued at USD 0.5 Billion in 2024.
• The market is growing at a CAGR of 10.6%.

Macadamia belongs to a plant family Proteaceae. Macadamia nuts are rich in vitamins, minerals, fiber, and antioxidants. They are grow and found in Australia. Their benefits may include weight loss, improved gut health, and protection against conditions, such as diabetes or heart disease. Target market is driven by the popularity, high commercial production, and larger rate of importer. In addition, the increasing demand for healthy snacks and rising awareness of health benefits of macadamia nuts in the region are another factors propelling the market growth. Furthermore, its widespread usage in variety of industries, such as food & beverages, personal care and cosmetics, rising disposable income, and growing population, among others.

Key Takeaways:

• The Australia region is the largest exporter of macadamia. Macadamia nuts have grown to be Australia’s third most valuable horticulture export. According to the Australian Trade and Investment Commission, strong international demand has led to increased macadamia tree plantings in Australia. The total number of commercial macadamia trees has increased from around 4.9 million in 2010–2011 to almost 8.0 million in 2020–2021 ( 62%). 
• According to the data published by the World Macadamia Organization, the global in-shell macadamia production is projected to approach 400,000 metric tons by 2025, and 560,000 metric tons by 2029. Among these, China’s macadamia production will increase to an estimated 118,500 metric tons by 2029.
• China surpassed North America in 2022 to become the world’s largest market for macadamia consumption and is expected to maintain rapid growth over the next five years due to high demand. High demand for macadamia in China ranges from 17,500 metric tons in 2022 to 29,500 metric tons in 2023.

Key Drivers of Target Market:

New Product Launch of Macadamia can Drive the Market Growth

Many key players are launching new and advanced products of macadamia in various industries, such as food & beverages and cosmetics & personal care, among others, which can drive the Asia Pacific macadamia market growth. This is due to the increasing global demand, health benefits, plant based protein, versatility applications, demand for new products, and sustainable farming methods, among others.

• For Instance, in December 2023, Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd. introduced ‘5 Taste Sensations’, a unique assortment of 5 chocolate pralines, each reimagining chocolate indulgence in a distinct favour profile i.e. Sweet, Salty, Bitter, Sour and Spicy crafted through the pairing of unique flavoring ingredients with exotic Australian Macadamia nuts.

Restraints:

Potential Side Effects of Macadamia May Hinder the Growth of Market

Macadamia nuts are nutritious and beneficial. However, they can pose several potential side effects when consumed excessively. With high fiber content, too many macadamia nuts can lead to bloating, gas, and even diarrhea. Consuming extra nuts can also cause weight gain. Some people can also have severe reactions to tree nuts, such as macadamias. Symptoms can include hives, swelling, or in extreme cases, anaphylaxis. About 75% of the calories in macadamia nuts come from fat, including some saturated fat, which may raise LDL cholesterol.

• Counterbalance Statements:  One of the solutions for this problem is avoid eating any tree nuts unless people know that they are not allergic to them.

Opportunities:

Increasing R&D Activities Will Propel Market Growth in Upcoming Years

As macadamia nuts have many health benefits and growing demand, many researchers are focusing on macadamia for ongoing finding of this nuts. Macadamia nuts contain many nutritious elements and researchers are continuous focusing on finding more health benefits of it. The increasing use of macadamia in industries, such as personal care, pharmaceuticals, cosmetics, and food and beverages also contributes to the rising R&D activities.

• For Instance, in November 2024, according to the Chinese Academy of Sciences, a research team has successfully sequenced and assembled the genomes of Macadamia species, marking a significant advance in crop improvement efforts for this commercially valuable nut. The findings reveal key genetic traits that could enhance disease resistance, climate adaptability, and crop yield, addressing the challenges of genetic diversity in macadamia breeding.
• For Instance, in May 2020, studies were carried out by the Australian macadamia growers to understand the sustainable characteristics of macadamia trees in a bid to improve farming practices to enhance environmental practices within the industry

The Asia Pacific macadamia market is classified into nature, product type, form, end-user, and country.

Nature

Based on the nature, the Asia Pacific macadamia market is categorized into organic and conventional. Among this, the conventional segment dominates the target market as it more affordable, available, and their usage for making macadamia oil.  

• For Instance, in June 2021, ASX-listed firm Forbidden Foods has launched a range of macadamia oil fortified with algal omega-3 in China and Australia based on consumer trends seen on major e-commerce platform Alibaba Tmall.

Form

The Asia Pacific macadamia market by form is categorized into raw and oil. The raw macadamia nuts are expected to dominate the target market due to their versatility and health benefits.

• For Instance, In December 2024, Australian skincare brand Jindilli’s formulations tout intense hydration and long-lasting moisture. Now, the family-owned brand has introduced its Hydra Opulence lotion to its portfolio. Founded by brothers Mason and Morgan Roy, Jindilli celebrates macadamia oil as nature’s gift to skin. Sourced from regeneratively farmed macadamia trees on their family farm, the oil in Hydra Opulence is cold pressed to preserve its exceptional moisturizing properties.

End User

The targeted market, by end-user, is classified into household and industrial. However, industrial segment held the largest Asia Pacific macadamia market share due to the widespread usage and applications.

Asia Pacific Macadamia Market Report Scope:

Segmentation:

By Nature:

• Organic
• Conventional

By Form:

• Raw
• Oil

By End User:

• Household
• Industrial

By Region:

• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia-Pacific

The key players operating in the Asia Pacific macadamia market include Hawaiian Host, LLC., , Marquis Macadamias, MWT Foods, and among others. The key players are adopting strategies for the growth of the market, such as huge distribution network, strong brand reputation, key strategies, significant marketing, and fundamental investments.

List of Key Players in the Market:

• Hawaiian Host, LLC.
• Marquis Macadamias
• MWT Foods
• Nambucca Macnuts
• Ivory Macadamias
• Australian Premium Macadamias Pty Ltd
• MACADAMIAS AUSTALIA
• Freshmacs
• CL Macs
• Freedom Fresh Australia Pty Ltd
• Meiji Co., Ltd.
• Mehranfoods

• In June 2024, Kopham Department, located in the North Bengal University of West Bengal’s Darjeeling, has launched an initiative to cultivate the Macadamia nuts. The department has completed research on how the farmers working on the hills can earn their living by cultivating.
• In April 2022, TH true Milk has launched a new snack drink, the TH true MILK LIGHT MEAL, which combines milk and plant-based ingredients including granular oats, walnuts, and macadamia nuts.
• In September 2021, The newly formed World Macadamia Organization (WMO) has officially launched and incorporated in Singapore, with a mandate to drive demand by “creating a greater understanding and appreciation of this understated wholefood.”
• In September 2020, Otsuka Pharmaceutical Co. Ltd. has announced the launch of SOYJOY Green Tea & Macadamia. Focusing on plant-based proteins and other abundant nutrients of soy, Otsuka has been developing new ways to take advantage of these health benefits. SOYJOY is a gluten-free food made of highly nutritious whole soybean flour, incorporating the pleasing texture of fruits and nuts in a variety of flavors.

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