Asia Pacific Instant Noodles Market Size, Share, By Type (Chicken, Vegetables, Sea Foods, and Others), Packaging (Six Packs, Single Packs, Four Packs, and Others), Raw Materials (Oats, Rice, Wheat, and Others), Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, and Others), and Country - Trends, Analysis, and Forecast till 2035

Report Code: PMI574325 | Publish Date: January 2025 | No. of Pages: 161

Asia Pacific Instant Noodles Market Overview

  • By 2035, the market is expected to grow at USD 34.7 Billion.
  • In 2024, the Asia Pacific instant noodles market size was merited at USD 19.1 Billion.
  • The market is growing at a CAGR of 5.8%.

Instant noodles, or instant ramen, is a type of food consisting of noodles sold in a precooked and dried block with flavoring powder and/or seasoning oil. Target market is driven by the rising demand for easy-to-prepare food items aided by high-affordability of instant noodles, increasing rate of female employment in the region and easy availability of instant noodles. In addition, changing lifestyles, rising disposable income, increase in nutritional value of the noodles due to fortification, variety, and product appeal, and increasing demand by the low-income category of consumers are another factors propelling the instant noodles market growth.

Key Takeaways:

  • China has the largest instant noodles market share owing to large population, rapid urbanization, and hectic schedules, among others.
  • For instance, according to the data published by Worldometers.info, current population of China is 1,417,596,279 as of, January 12, 2025. China population is equivalent to 17.2% of the total world population. The population density in China is 151 per Km2 (391 people per mi2).

Asia Pacific Instant Noodles Market Drivers & Restraints

Key Drivers of Target Market:

Rapid Urbanization & Busy Lifestyles Fuel the Market Expansion

The market is significantly influenced by the fast urbanization of region. People desire quick, simple food options as their lifestyles become more fast moving due to the increasing number of people moving to cities. Instant noodle are ready-to-eat food products that are simple to prepare, which attract consumers attention.

  • For instance, according to the data published by United Nations Human Settlements Programme, urbanization continues to be a defining megatrend in the Asia Pacific region. 54% of the global urban population, more than 2.2 billion people, live in Asia. By 2050, the urban population in Asia is expected to grow by 50% - an additional 1.2 billion people.

Restraints:

Market Hindered by Health Issues Caused by Instant Noodles

A serving of instant noodles has 4 grams of protein and just 1 gram of fiber, which can hamper the Asia Pacific instant noodles market growth as it is not a health packed food. Eating instant noodles might not be a good idea for health-conscious people as it contains monosodium glutamate (MSG), a food additive associated with weight gain, brain health issues, headaches, nausea, and high blood pressure. A serving of instant noodles has 861 mg of sodium, which is too high for many people, especially people who have high blood pressure or are salt sensitive.

  • Counterbalance Statements: Reducing the seasoning packet, addition of fresh ingredients or vegetables, incorporate protein, choosing natural or inorganic options, and others are solution for these problems. 

Opportunities:

Launching Product, such as Nutritious Instant Noodles can Surge Market Growth

The key to future noodles industry expansion is finding the right balance between the enjoyment and taste of noodles with the science of a nutritionally complete meal. Many consumers are focusing more to buy nutritious or health beneficial instant noodles due to rising health consciousness.

  • For instance, in June 2024, WickedGud, the FMCG brand on a mission to un-junk kitchens nationwide, has announced the newest addition to its portfolio, Cup Noodles. This exciting launch on quick commerce platform Swiggy Instamart marks a significant step forward in the company's commitment to providing families with convenient, delicious, and most importantly, healthy meal options delivered in 10 minutes.

Asia Pacific Instant Noodles Market Segmentations & Regional Insights

Type, packaging, raw materials, distribution channels, and country are the components on which the market is segmented.

Type

Based on the type, the market is grouped into chicken, vegetable, sea foods, and others. Among this chicken instant noodles dominates the target market due to its taste and affordability.

  • For instance, in March 2023, Yu, a consumer foods brand, which entered in the Indian market in Oct 2021 with its instant meal bowls has launched a new product category with the launch of its Instant Hakka Noodles. The ingredients of these noodles comprises Steamed Noodles, Chef Curated Sauce, Cut Veggies / Chicken and Chili Oil.

Packaging

The market over packaging is allotted into six packs, single packs, four packs, and others. The single pack segment is expected to dominate instant noodles market share due to its popularity among teenagers and students.

Raw Materials

Appertaining to raw materials, the market is categorized into oats, rice, wheat, and others. Wheat-based instant noodles dominates the target market due to its wide availability, digestibility, consumer familiarity, and others.

  • For instance, in October 2021, Ching’s, from the house of Capital Foods, has launched ‘Just Soak Hakka Noodles’. Launched in two delicious variants, Just Soak Veg Noodles and Just Soak Whole Wheat Noodles, the new products offer something for everyone. The whole wheat variant contains 98% wheat flour, which contains the goodness of homemade rotis that has been a delight for health conscious consumers.

Distribution Channel

The targeted market, by distribution channel, is classified into supermarkets/hypermarkets, specialty stores, convenience stores, and others. The supermarkets/hypermarkets segment held the largest Asia Pacific instant noodles market share. The growth is attributed to their convenience and one-stop shopping experience.

Asia Pacific Instant Noodles Market Report Scope:

Attribute

Details

Market Size 2024

USD 19.1 Billion 

Projected Market Size 2035

USD 34.7 Billion

CAGR Growth Rate

5.8% (2024-2034)

Base year for estimation

2023

Forecast period

2024 – 2035

Market representation

Revenue in USD Billion & CAGR from 2024 to 2034

Regional scope

Asia Pacific  - China, India, Japan, Australia, Indonesia, Malaysia, South Korea, and Rest of Asia Pacific

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segmentation:

By Type:

  • Chicken
  • Vegetable
  • Sea Foods
  • Others

By Packaging:

  • Six Packs
  • Single Packs
  • Four Packs
  • Others

By Raw Materials:

  • Oats
  • Rice
  • Wheat
  • Others

By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Others

By Region:

  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • Malaysia
    • South Korea
    • Rest of Asia-Pacific

Asia Pacific Instant Noodles Market Competitive Landscape & Key Players

The companies involved in the Asia Pacific Instant Noodles Market are NISSIN FOODS, NESTLÉ, AJINOMOTO Co., Inc., ACECOOK VIET NAM, and among others. The key players are adopting strategies for the growth of the market, such as product launch with innovative ideas, huge distribution network, strong brand reputation, significant marketing, and fundamental investments.

List of Key Players in the Market:

  • NISSIN FOODS
  • NESTLÉ
  • AJINOMOTO Co., Inc.
  • ACECOOK VIET NAM
  • ITC LIMITED
  • Tat Hui Foods
  • Uni-President (Thailand) Ltd.
  • NONGSHIM CO., LTD.
  • THAI PRESIDENT FOODS PUBLIC COMPANY LIMITED
  • Kellanova
  • PT INDOFOOD SUKSES MAKMUR Tbk
  • CG Foods

Asia Pacific Instant Noodles Market Recent News

  • In March 2024, CG Foods, owned by Nepal’s only dollar billionaire Dr. Binod Chaudhary, disrupted USD 1.88 Billion instant noodle market in India. Chaudhary Group (CG), a diversified multinational conglomerate, has launched two innovative noodle variants, SMN (Seasoned Masala Noodles) and Dynamite (Korean Super Spicy Range).
  • In November 2023, Japan’s top noodle manufacturer Ishimaru launched their first ‘Made in Japan for India’s vegetarian dry noodles range in India. The launched products are the 2 popular dried noodle varieties, Udon Noodles and Ramen Noodles. Ishimaru Sanuki Udon and Sanuki Ramen have been manufactured in Japan exclusively for the Indian market and are made with the highest grade 100% Japanese wheat.

More Related Reports

Instant Noodles Market
Dried Vegetables Market
Frozen Vegetables Market
Canned Sea Food Market
Overnight Oats Market

Asia Pacific Instant Noodles Market Company Profile

Company Name

NESTLÉ

Headquarter

Vevey, Switzerland

CEO

Laurent Freixe

Employee Count (2024)

275,000 Employees

FAQs

Asia Pacific instant noodles market size was valued at USD 19.1 Billion in 2024 and is expected to reach USD 34.7 Billion by 2035 growing at a CAGR of 5.8%.

The market is segmented into type, packaging, raw materials, and distribution channels.

The market is segmented by countries into China, India, Japan, Australia, Indonesia, Malaysia, South Korea, and Rest of Asia Pacific. China is expected to dominate the Market.

The key players operating in the Asia Pacific instant noodles market include NISSIN FOODS, NESTLÉ, AJINOMOTO Co., Inc., ACECOOK VIET NAM, ITC LIMITED, Tat Hui Foods, Uni-President (Thailand) Ltd., NONGSHIM CO.,LTD., THAI PRESIDENT FOODS PUBLIC COMPANY LIMITED Kellanova PT INDOFOOD SUKSES MAKMUR Tbk, and CG Foods.