AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, Data Management Platforms), By Deployment Model (Cloud-Based, On-Premises), By Platform (Desktop, Mobile, Connected TV, Digital Out-of-Home), By Application (Display Advertising, Search Advertising, Social Media Advertising, Video Advertising, Mobile Advertising, Native Advertising and Programmatic Advertising), By End-User Industry (Retail and E-commerce, Automotive, Travel and Tourism, Financial Services, Entertainment and Media), and By Region - Trends, Analysis and Forecast till 2034

AdTech market size was valued at USD 650 Billion in 2024 and is expected to reach USD 2225.22 Billion by 2034, growing at a CAGR of 14.5%

At the core of the AdTech marketplace are various technologies that enable various channels through which ads are delivered, including display advertising, search advertising, social media advertising, mobile advertising, and video advertising. They range from ad servers for managing the delivery of ads to particular websites or devices to demand-side platforms- DSPs that allow advertisers to buy ad inventory in real-time auctions. The AdTech market forms one of today's most vibrant and rapid-evolving industries, playing a critical role in the digital economy. As technology continues to evolve and consumers' behavior changes, so will the market continue to adapt and find new ways of innovating to meet the changing advertiser and marketer needs.