AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, Data Management Platforms), By Deployment Model (Cloud-Based, On-Premises), By Platform (Desktop, Mobile, Connected TV, Digital Out-of-Home), By Application (Display Advertising, Search Advertising, Social Media Advertising, Video Advertising, Mobile Advertising, Native Advertising and Programmatic Advertising), By End-User Industry (Retail and E-commerce, Automotive, Travel and Tourism, Financial Services, Entertainment and Media), and By Region - Trends, Analysis and Forecast till 2034

By Region, the AdTech Market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East and Africa. 

North America: The AdTech landscape represents the application of top technology and a high investment in the digital advertising space. Among the top rivals are huge technological companies and advertising networks. The influential players focus heavily on programmatic and data-driven advertising solutions.

Europe is a very heterogeneous market; adoption varies greatly from country to country. The privacy regulations of GDPR push ad strategies, while an emerging importance is given to data protection and compliance. Players in the market include mature and emerging ones.