AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, Data Management Platforms), By Deployment Model (Cloud-Based, On-Premises), By Platform (Desktop, Mobile, Connected TV, Digital Out-of-Home), By Application (Display Advertising, Search Advertising, Social Media Advertising, Video Advertising, Mobile Advertising, Native Advertising and Programmatic Advertising), By End-User Industry (Retail and E-commerce, Automotive, Travel and Tourism, Financial Services, Entertainment and Media), and By Region - Trends, Analysis and Forecast till 2034

Report Code: PMI559224 | Publish Date: September 2024 | No. of Pages: 182

Adtech Market Companies

  • Google
  • Meta
  • The Trade Desk
  • Adobe
  • Amazon Advertising
  • AppLovin
  • Unity
  • Sizmek
  • Criteo
  • PubMatic
  • Rubicon Project
  • Xandr
  • MediaMath
  • Lotame
  • Quantcast

Recent News:

  • Google enhanced its Privacy Sandbox in August 2024, releasing new updates to its Privacy Sandbox initiative to enhance user privacy without hampering ad targeting. The new updates include advanced Privacy Sandbox APIs with enhanced user consent management and reduced cross-website and app tracking.
  • TikTok Unveils New Ad Formats in August 2024. The Charter of New Ad Formats was released by TikTok, aiming to increase brand interaction and visibility on the platform. These include engaging video ads and AR experiences. Therefore, this will finally enable brands to connect with users in a truly immersive manner.
  • The Trade Desk Acquires MediaMath's Technology In July 2024, the Trade Desk announced that it had acquired certain assets of MediaMath, including the DMP and DSP, in a bid to extend the company's programmatic advertising potential and further global reach.