United States Vitamin D Supplements Market, By Product Type (Vitamin D2 Supplements, and Vitamin D3 supplements), and By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Online Retailing, and Other Distribution Channels) - Trends, Analysis and Forecast till 2030

Vitamin D, nicknamed the sunshine vitamin because your body produces it after sun exposure, has long been known to help build strong bones by increasing the body's absorption of calcium and phosphorous. But beginning in 2000, research into vitamin D's role in other health conditions began to expand rapidly. Vitamin D has several important functions. Perhaps the most vital are regulating the absorption of calcium and phosphorus, and facilitating normal immune system function. Getting a sufficient amount of vitamin D is important for normal growth and development of bones and teeth, as well as improved resistance against certain diseases.

Reason for increased acceptance of vitamin D supplements in United States

The major driver key factor for the increase growth of market is decreasing vitamin D levels isn’t just a winter issue. Over the past couple of decades, the number of Americans with sufficient levels has decreased. “Adults achieving vitamin D sufficiency has dropped from 60 percent in the early 1990s to 30 percent in the early 2000s,” says Kerry Clifford, a registered dietitian who works for the National Dairy Council, citing a past study of Centers for Disease Control and Prevention (CDC) data. Furthermore, levels of vitamin D sufficiency among African Americans dropped from 10 percent to only 5 percent during the same time period.

As people are becoming lazy paves new way to attract diseases

Another key driver factor for the growth of market is that people are more concern about their skin and started being so lazy that they avoids going into the sun and thereby paves new way to attract diseases and it has become necessary to consume pills and otherwise can lead to some other complications. In addition, diseases associated with low blood levels of the vitamin with higher risks of everything from heart disease, diabetes, and cancer to mood disorders and dementia also contribute majority of growth into market.

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

The United States vitamin D supplements market is segmented based on product type, and distribution channel.

Based on product type, the United States vitamin D supplements market is segmented into vitamin D2 supplements, and vitamin D3 supplements. Based on distribution channel, the target market is segmented into supermarkets/hypermarkets, pharmacies/health stores, online retailing, and other distribution channels.

Attribute	Details
Base year for estimation	2019
Forecast period	2019 – 2029
Market representation	Revenue in USD Million & CAGR from 2019 to 2029
Market Segmentation	By Product Type - Vitamin D2 Supplements, and Vitamin D3 supplements By Distribution Channel – Supermarkets/Hypermarkets, Pharmacies/Health Stores, Online Retailing, and Other Distribution Channels
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest Type industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the United States Vitamin D Supplements market report based on product type, and distribution channel:

United States Vitamin D Supplements Market, By Product Type:

• Vitamin D2 supplements
• Vitamin D3 supplements

United States Vitamin D Supplements Market, By Distribution Channel:

• Supermarkets/hypermarkets
• Pharmacies/health stores
• Online retailing
• Other distribution channels

The key players operating the United States vitamin D supplements market includes Nature's Bounty Co., Pfizer Inc., Otsuka Holdings Co. Ltd, Amway, Abbott, and Nordic Naturals. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in June 2017, Nature's Bounty Co, Pure Protein® Launches New Super Food Plant-Based Protein Powder.

• Nature's Bounty Co.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Pfizer Inc.
• Otsuka Holdings Co. Ltd
• Nordic Naturals
• Amway
• Abbott

 “*” marked represents similar segmentation in other categories in the respective section

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Industry Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
3. Market Purview
   • Executive Summary
   • Key Findings—Outlook for United States Vitamin D Supplements Strategies
     • Key Questions this Study will Answer
     • Market Snippet, By Product Type
     • Market Snippet, By Distribution Channel
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. United States Vitamin D Supplements Market, By Product Type , 2020 – 2030, (US$ Mn)
   • Overview
     • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
     • Y-o-Y Growth Analysis (%), 2020 – 2030
     • Segment Trends
   • Vitamin D2 Supplements
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Vitamin D3 supplements
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
6. United States Vitamin D Supplements Market, By Distribution Channel, 2020 – 2030, (US$ Mn)
   • Overview
     • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
     • Y-o-Y Growth Analysis (%), 2020 – 2030
     • Segment Trends
   • Supermarkets/Hypermarkets
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Pharmacies/Health Stores
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Online Retailing
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
   • Other Distribution Channels
     • Overview
     • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2030
7. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
8. Company Profiles
   • Nature's Bounty Co.
     • Company Overview
     • Product Portfolio
     • Key Highlights
     • Financial Performance
     • Business Strategies
   • Pfizer Inc.
   • Otsuka Holdings Co. Ltd
   • Nordic Naturals
   • Amway
   • Abbott
9. The Last Word
   • Future Impact
   • About Us
   • Contact