United States Vitamin D Supplements Market By Product Type (Vitamin D2 Supplements, and Vitamin D3 supplements), and By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Online Retailing, and Other Distribution Channels) - Trends, Analysis and Forecast till 2034

United States Vitamin D Supplements Market Size is expected to Reach USD 816.99 Million by 2024 and is expected to reach at USD 1377.14 Million by 2034, at a CAGR of 5.9% during the forecast period.

Vitamin D, nicknamed the sunshine vitamin because your body produces it after sun exposure, has long been known to help build strong bones by increasing the body's absorption of calcium and phosphorous. But beginning in 2000, research into vitamin D's role in other health conditions began to expand rapidly. Vitamin D has several important functions. Perhaps the most vital are regulating the absorption of calcium and phosphorus, and facilitating normal immune system function. Getting a sufficient amount of vitamin D is important for normal growth and development of bones and teeth, as well as improved resistance against certain diseases.

Reason for increased acceptance of vitamin D supplements in the United States

The major driver key factor for the increased growth of the market is decreasing vitamin D levels isn’t just a winter issue. Over the past couple of decades, the number of Americans with sufficient levels has decreased. “Adults achieving vitamin D sufficiency has dropped from 60 percent in the early 1990s to 30 percent in the early 2000s,” says Kerry Clifford, a registered dietitian who works for the National Dairy Council, citing a past study of Centers for Disease Control and Prevention (CDC) data. Furthermore, levels of vitamin D sufficiency among African Americans dropped from 10 percent to only 5 percent during the same time.

As people are becoming lazy paves new ways to attract diseases

Another key driver factor for the growth of the market is that people are more concerned about their skin and started being so lazy that they avoid going into the sun thereby paving new ways to attract diseases and it has become necessary to consume pills and otherwise can lead to some other complications. In addition, diseases associated with low blood levels of the vitamin with higher risks of everything from heart disease, diabetes, and cancer to mood disorders and dementia also contribute majority of growth in the market.

The United States vitamin D supplements market is segmented based on product type, and distribution channel.

Based on product type, the United States vitamin D supplements market is segmented into vitamin D2 supplements and vitamin D3 supplements. Based on the distribution channel, the target market is segmented into supermarkets/hypermarkets, pharmacies/health stores, online retailing, and other distribution channels.

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest Type industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study, has segmented the United States Vitamin D Supplements market report based on product type, and distribution channel:

United States Vitamin D Supplements Market, By Product Type:

• Vitamin D2 supplements
• Vitamin D3 supplements

United States Vitamin D Supplements Market, By Distribution Channel:

• Supermarkets/hypermarkets
• Pharmacies/health stores
• Online retailing
• Other distribution channels

The key players operating the United States vitamin D supplements market include Nature's Bounty Co., Pfizer Inc., Otsuka Holdings Co. Ltd, Amway, Abbott, and Nordic Naturals. Prominent players operating in the target market are focusing on strategic partnerships as well as launching products in order to gain a competitive edge in the target market. For instance, in June 2017, Nature's Bounty Co, Pure Protein® launched a New Super Food Plant-Based Protein Powder.

• Nature's Bounty Co.
• Pfizer Inc.
• Otsuka Holdings Co. Ltd
• Nordic Naturals
• Amway
• Abbott