U.S. Smart Speaker Market, By Virtual Assistant (Alexa, Google Assistant, Siri, Cortana, and Others), By Component (Hardware (Speaker Driver, Connectivity IC, Processor, Audio IC, Memory, Power IC, and Microphone) and Software), By Application (Smart Home, Smart Office, Consumer, and Others (Commercial and Automotive) - Trends, Analysis and Forecast till 2034

US Smart Speaker Market Size was valued at US$ 4.85 billion in 2024 and is projected to grow at a CAGR of 8.2% to reach US$ 10.29 billion by 2034.

A smart device that utilizes Wi-Fi, Bluetooth and other wireless protocol standards, powered by virtual assistant perform different tasks such as listening to music, ordering food, and online shopping are known as smart speaker. Smart speaker can also control home automation devices as an extended use. Application areas for smart speaker range from smart home, smart office, commercial, and automotive applications. Weather information, latest news, listing day to day activities, and integrating with the smart home appliances are some activities performs by smart speaker.  It is an innovation which can perform activities through voice command.

 Increase in demand for smart home devices

Increase in demand for smart home devices is the significant factor that drives the growth of the smart speakers market. Other factors, which influence the market growth are increase in consumer readiness to invest on trending technologies and rise in usage of smart devices among the younger generation. Also, the development of partnerships between smart home manufacturers and creators of smart speakers enables smooth integration of smart home devices with the smart speaker. This proves to be a key factor in the adoption of smart speakers.

 Proliferation and Advancement in microphones

Increase in usage of smart home devices drives the sale of smart speakers in the market. As the global market is currently undergoing its transition from the information age to the era of artificial intelligence, it results in many technological disruptions and innovations enabled by the power of artificial intelligence. Therefore, traditional consumer home devices, which were operated manually, are gradually being replaced by smart devices. The ability of the smart speakers to smoothly integrate with the smart home devices significantly boosts the growth of the smart speaker market.

Threat to privacy of users’ data

With the use of smart speaker, privacy of users’ data becomes a major issue for the consumer demand. Smart speaker provides personalized service to its users by collection and analysis of the users’ data. The potential of exploitation of user’s private data by the manufacturers and the threat of illicit cyber-attacks to invade privacy restrict the demand for the smart speakers from the consumers. Also, complexity in training the virtual assistants with various languages spoken around the world limits the global reach of smart speakers.

US smart speaker market is segmented based on intelligent virtual assistant, component, and application.

On the basis of virtual assistant, the US smart speaker market is segmented into alexa, google assistant, siri, cortana, and others. Alexa dominates the market and is expected to be dominating over the forecast years due to its massive popularity among consumers and its advanced features such as machine learning and semi-supervised learning techniques. Based on component, the target market is classified into Hardware and Software. Hardware is again classified into speaker driver, connectivity IC, processor, audio IC, memory, power IC, microphone. Based on application, the target market is classified into smart home, smart office, consumer, and others. Others is sub segment into commercial and automotive.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the US Smart Speaker Market report based on virtual assistant, application, and region:

US Smart Speaker Market, By Virtual Assistant:

• Alexa
• Google Assistant
• Siri
• Cortana
• others

US Smart Speaker Market, By Component:

• Hardware
  • Speaker Driver
  • Connectivity IC
  • Processor
  • Audio IC
  • Memory
  • Power IC
  • Microphone
• Software

US Smart Speaker Market, By Application:

• Smart Home
• Smart Office
• Consumer
• Others
  • Commercial
  • Automotive

The key players operating the US smart speaker market includes Amazon.com, Inc., Apple, Inc., Alphabet Inc. (Google Inc.), Sonos, Inc., Bose Corporation, Plantronics, Inc., Altec Lansing, Harman International, Sony Corporation, and Philips. For Instance, In September 2017, Amazon launched Echo (2nd Gen.) and Echo Plus. Echo Plus has a built-in smart home hub that can be connected to smart devices to perform operations such as control lights and locks. Echo uses Amazon’s second generation far-field technology, with features such as enhanced beam forming technology, better wake word processing, and noise elimination.

• Amazon.com, Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Apple, Inc.
• Alphabet Inc. (Google Inc.)
• Sonos, Inc.
• Bose Corporation
• Plantronics, Inc.
• Altec Lansing
• Harman International
• Sony Corporation
• Philips

 “*” marked represents similar segmentation in other categories in the respective section