Rheology Modifiers Market, By Type (Organic, Inorganic), By Application (Pharmaceutical, Household Products, Personal Care, Paints & Coatings, Building & Construction, Adhesive & Sealants, Oil & Gas, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034

Rheology Modifiers Market accounted for US$ 9.3 billion in 2024 and is estimated to be US$ 95.4 billion by 2034 and is anticipated to register a CAGR of 29.20%.

Rheology Modifiers are the substance which alter the rheological properties of material. Rheology Modifiers are added to formulations for increasing viscosity, & for controlling finished products properties & characteristics in desired manner. Rheology Modifiers add thickness to product. Rheology Modifiers may be ambiphilic, hydrophobic and hydrophilic. Thickeners are grouped into three sectors like natural polymers, inorganic materials and synthetic polymers. Natural polymers are most common rheology modifiers which includes, guar gum, xanthan gum, alginates and carrageenan. Natural polymers are eco-friendly and result in sticky, tacky consistency of end-product. Synthetic polymers are rheology modifiers which are categorized in two class like acrylic polymers and polyethylene glycol derivatives (PEGs).

Rheology Modifiers are organic and inorganic. Organic Rheology Modifiers are used in waterborne paints due to its surface active, improved appearance, glossy, versatility, etc. Organic Rheology Modifiers are used in solvent-borne coatings for optimizing imparting resistance against sedimentation and sagging. However, wide variety of applications has given positive impact on Rheology Modifiers market growth.

Attributes	Details
Rheology Modifiers Market Value (2024)	US$ 9.3 Bn
Rheology Modifiers Market Projected Value (2034)	US$ 95.4 Bn
Rheology Modifiers Market CAGR (2024 – 2034)	29.20%

Rise in paint & coating industries and rate of urbanization

Rise in paint & coating industries, and rate of urbanization is one of the leading factors for the rheology modifiers market growth. Paint & coating industries are growing due to their corrosion protective and finishing properties. Increase in rate of urbanization led to rise in building & construction like residential sectors, due to which painting and coating industries are in demand. Paints and coating manufacturing industries are playing a central role in market as they involve with enhancing finishing and protective covering for various products in market. Rheology modifiers help in reducing spattering and dripping of paint during brush or roller application. Rheology modifiers improves sag resistance and prevent sedimentation of pigments during storage & transportation of paint products. Rheology modifiers examine the deformation and behavior of flow in paint and coatings. Rheology Modifiers help in controlling paint shelf stability, sagging, wet edge, and ease of application. According to data published by United Nations in 2014, about 54% of the world’s population resided in urban areas, and it is projected that this percentage will increase over the forecast period. However, the growth in paint and coating industries and population in urban areas boosts the demand for rheology modifiers.

Rise in disposable income and demand for cosmetic products

Rise in disposable income and demand for cosmetic products has become the major factor in target market growth. Rise in disposable income due to urbanization and increase in working women has led to rise in purchasing cosmetic products. Disposable income, changing lifestyle and growing awareness has developed rise in cosmetic industries. The use of cosmetic products are increasing due to change in lifestyle. Manufactures involved in cosmetics products are developing attractive and advanced products where more customers are attracted which gives rise in purchasing products. Urbanization has given rise in employment opportunities which has led to growth in disposable income. Disposable income allows the individual to enhance their lifestyle, standard living and spent more money on personal care products. Various types of face cream, shampoos, are used to enhance lifestyle. Mostly, women are working in every sectors and are more aware about their face, hairs keeping them maintain and healthy. Disposable income has allowed them to purchase the products in market.

Rheology modifiers are specially designed to provide formulators the unmatched control over viscosity, texture and suspension of advanced home care, personal care or cosmetics solutions. Rheology modifiers provides thickness and viscosity to products. In cosmetic industries rheology modifiers has become most important as they are used for analyzing non-Newton fluids with complex nanostructure, and to understand their mechanical behaviors. Cosmetic manufacturers use wide range of rheology instruments for carrying out work at various stages in production cycle. For instance, in 2021, India ranked fourth globally for generating the highest revenue in cosmetics and personal care market. However, the growth in disposable income and rising demand for cosmetic products boosts the rheology modifiers market growth.

Restrains:

However, rheology modifiers also has some drawbacks like if wrong modifier is used it can cause various film defects such as flocculation, fish eyes, wet out problems on substrate, etc. During production process modifier prone to clumping when added quickly in grind. Use of wrong rheology modifier in paint formulation causes over-sheared and affect final application to substrate. Many rheology modifiers are hard on water resistance. Thus, some drawbacks of rheology modifiers may somewhat restrain the target market growth.

 Rheology Modifiers Market is segmented based on type, application, and region.

Type Insight

On the basis of Type Rheology Modifiers Market is segmented into Organic, Inorganic. Organic rheology modifiers has dominated the target market growth because, they help in increasing shelf life of product, are often less prone to dripping, has different viscosity properties, enhance electrolyte tolerance and possess different textural & sensorial profile.

Application Insights

On the basis of Application Rheology Modifiers Market is segmented into Pharmaceutical, Household Products, Personal Care, Paints & Coatings, Building & Construction, Adhesive & Sealants, Oil & Gas, and others. Personal care products has dominated the target market growth because rheology modifiers in personal care provides thickening, texture to products. Rise in disposable income and rising demand from consumers to maintain skin, hair, face healthy has driven the factor for personal care product.

Regional Insights:

On region the Rheology Modifiers Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Asia Pacific, market is estimated to witness a significantly high revenue share over the forecast period, owing to growing population, especially in countries such as Europe and Asia Pacific, and technological advancements. Moreover, rapid growth in urbanization, demand for paints & coatings due to rising building & construction, furniture, etc. and demand for personal care products is anticipated to increase demand for Rheology Modifiers in the region.

Rheology Modifiers Market Report Scope:

Attribute	Details
Base year for estimation	2023
Forecast period	2024 – 2034
Market representation	Revenue in USD Billion & CAGR from 2024 to 2034
Market Segmentation	By Type - Organic, Inorganic By Application - Pharmaceutical, Household Products, Personal Care, Paints & Coatings, Building & Construction, Adhesive & Sealants, Oil & Gas, and others
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study, has segmented the Rheology Modifiers Market report based on type, application and region

Rheology Modifiers Market, By Type:

• Organic
• Inorganic

Rheology Modifiers Market, By Application:

• Pharmaceutical
• Household Products
• Personal Care
• Paints & Coatings
• Building & Construction
• Adhesive & Sealants
• Oil & Gas
• Others

Rheology Modifiers Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

The key players operating the Rheology Modifiers Market includes,

• BASF SE

BASF SE was founded in 1865 which is a public company headquartered in Ludwigshafen, Germany. BASF has become the largest chemical producer in the world. BASF offer products like coatings, chemicals, plastics, catalysts, crude oil, crop technology, natural gas exploration and production.

• AkzoNobel N.V.

AkzoNobel N.V., was founded in 1994, which is a public company headquartered in Amsterdam, Netherlands. AkzoNobel is a Dutch multinational company. AkzoNobel creates paints & coatings for consumers and industrial worldwide. It offer products like decorative paints, coatings and industrial finishing products.

• Ashland Global Specialty Chemicals Inc.

Ashland was founded in 1924, which is a public company headquartered in Wilmington, Delaware, U.S. Ashland is an American chemical company which offer products in personal & home care, food & beverage, industrial specialties, pharmaceuticals, composites, chemical intermediates & solvents, etc.

• N.V. Arkema

N.V. Arkema, was founded in 2004, which is headquartered in Colombes, France. Arkema is multinational company and manufacturer of specialty materials. Arkema offers coatings, adhesives, polymers, elastomers, chlorine compounds, synthetic resins, etc.

• PolymerExpert

PolymerExpert was founded in 2000. PolymerExpert is a French company and has become the major player in designing and manufacturing specialty polymers. PolymerExpert has developed the various smart polymer technologies from self-healing materials to shape memory & photochromic polymers used in medical devices.

• Lubrizol Corporation

Lubrizol Corporation, was founded in 1928, which is headquartered in Wickliffe, Ohio, U.S. Lubrizol is an American company which provides specialty chemicals for industrial, transportation and consumer markets. Lubrizol offer products like specialty resins, ingredients & additives for personal care products, medical devices, pharmaceutical, coatings, etc.

• Polygal AG

Polygal AG, was founded in 1956 which is headquartered in Switzerland. Polygal is a Swiss based company which process natural hydrocolloids for beneficial use in various industrial applications. Polygal offers chemical products. Polygal has become the global player in field of hydrocolloids.

• Clariant AG

Clariant AG, was founded in 1995, which is a public company and headquartered in Muttenz, Switzerland. Clariant AG, is a Swiss multinational company which offer specialty chemicals. Clariant offer products in care chemicals for industrial & consumer, catalysis, natural resources like minerals, oil & mining, coatings and plastics.

• Seppic

Seppic was founded in 1943, which is headquartered in Courbevoie, France. Seppic is the designer, and supplier of specialty chemical products used for health and wellbeing. Seppic offer products in personal care, nutrition, pharmaceutical, industrial specialties, injectables, vaccine adjuvants, etc.

• Troy Corporation

Troy Corporation is located in Chicago. Troy has become the global leader in industrial preservation sector with broad expertise in personal care, home care, paints & coatings, plastics, wood protection & preservation, textiles, energy & metal working fluids.

• In July 2022, PolymerExpert has developed new innovative 100% bio-based rheology modifier ‘EstoGel Green’ for oils. Newly launched ‘EstoGel Green’ is derived from castor & rapeseed oils and are used for modifying rheology of large range of oil systems like polar to apolar, suspend particles like glitters, pigments, and mineral flitters, stabilize emulsions and helps in improving homogeneity of applied cosmetic products at concentration as low as 1%. Thus, it has become the attractive solution for cosmetic industries due to its combine natural origin with high-level performance.
• In October 2021, Seppic has launched new ‘SEPIPLUS K’ a rheology modifier for clean beauty formulas with enhanced sensoriality. Newly launched product ‘SEPIPLUS K’ is developed with high applicative performance to give a sensory elegance touch and resistance to electrolytes.
• In March 2021, Lubrizol Life Science – Beauty (LLS Beauty) has launched new nature derived rheology modifier used for hair care solutions to consumers. Newly launched ‘Kelco-Care diutan gum’ is naturally derived and readily biodegradable rheology modifier which has suspending, thickening and film forming capabilities that impart protection & provide repairing benefits to hair fibers with excellent conditioning, silky sensory experience to hairs at low use levels.

• PolymerExpert
• BASF SE
• AkzoNobel N.V.
• Ashland Global Specialty Chemicals Inc.
• N.V. Arkema
• Lubrizol Corporation
• Polygal AG
• Clariant AG
• Seppic
• Troy Corporation