India’s Soaps & Detergents Market, By Brand (Lux, Dove, Dettol, and Others), By Category (Herbal Soaps, Health Soaps, Beauty Soaps, and Others) - Trends, Analysis and Forecast till 2030

India is emerging as one of the largest consumer products market in the world. Indian market for soaps & detergents is considered to be a mature market with the product penetration largely estimated to have reached a saturation point. Detergent / laundry care is the largest component in the sector. It is estimated to account for approximately 60% of total soaps and detergent market.

Increasing focus on personal hygiene

The past few years have seen a massive change in the perception of personal hygiene. The awareness, particularly among the rural / lower economic strata, have increased manifold. Targeted marketing & advertising effort by companies as well as awareness programs run by Government agencies / NGOs have played a vital role in improving the awareness levels. The effectiveness of marketing programs by Companies have ensured that soaps & detergents have become synonymous with personal hygiene. Consequently, an improvement in personal hygiene have led consumers to opt for products that are synonymous / closely associated with the concept of hygiene.

Increased income level

The income levels across the country have improved, although the growth has been uneven. It has been higher in urban markets, thanks to emergence of new jobs (primarily service sector). However, measures like implementation of Minimum Support Price (MSP), and improved access to markets have helped in augmenting agriculture income. This has benefitted the rural population. Hence the disposable income levels too have improved. On the other hand, the product price (price of soaps & detergents) have dropped. Additionally, the number of variants of soaps & detergents in economy segment have increased manifold. The improvement in affordability (due to growth in income levels), and growth in economical priced product options have helped in improving the consumption of soaps & detergents.

Increasing competition in the growing brands

The market is highly price sensitive forcing companies to compete on price. There are very little tangible factors differentiating products in this segment, making it difficult to create a loyal brand following. A mix of sensible pricing, innovative marketing campaign, wide choice of products at all price points, and a constantly evolving product mix are all necessary to gain as well as maintain market share in this segment.

The India’s Soaps & Detergents market is segmented based on brand and category.

On the basis of brand, the India’s soaps & detergents market is segmented into lux, dove, dettol, and others. On the basis of category, the target market is classified into herbal soap, health soap, beauty soap, and others.

Attribute	Details
Base year for estimation	2019
Forecast period	2019 – 2029
Market representation	Revenue in USD Million & CAGR from 2019 to 2029
Market Segmentation	By Brand – Lux, Dove, Dettol, and Others By Category – Herbal Soap, Health Soap, beauty Soap, and Others
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the India’s soaps & detergents market report based on brand, category:

India’s Soaps & Detergents Market, By Brand:

• Lux
• Dove
• Dettol
• Others

India’s Soaps & Detergents Market, By Category:

• Herbal Soap
• Health Soap
• Beauty Soap
• Others

The key players operating the India’s Soaps & Detergents market includes Colgate Palmolive (India) Ltd., Godrej Consumer Products Ltd., Hindustan Unilever Ltd., ITC Ltd., Jyothy Laboratories Ltd., Wipro Ltd., Cholayil Pvt. Ltd., Karnataka Soaps and Detergents Ltd., The Himalaya Drug Company, and Reckitt Benckiser (India) Pvt. Ltd. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in 2019, Hindustan Unilever declared ambitious new commitments for a waste-free world by using their products such as detergents and soap.

• Colgate Palmolive (India) Ltd.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Godrej Consumer Products Ltd.
• Hindustan Unilever Ltd.
• ITC Ltd.
• Jyothy Laboratories Ltd.
• Wipro Ltd.
• Cholayil Pvt. Ltd.
• Karnataka Soaps and Detergents Ltd.
• The Himalaya Drug Company
• Reckitt Benckiser (India) Pvt. Ltd.

 “*” marked represents similar segmentation in other categories in the respective section

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Thickness Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
3. Market Purview
   • Executive Summary
   • Key Findings— India’s Outlook on Soaps & Detergents Strategies
     • Key Questions this Study will Answer
     • Market Snippet, By Type
     • Market Snippet, By Application
     • Market Snippet, By Region
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Market Segmentation, By Brand, Forecast Period up to 10 Years, (US$ Bn)
   • Overview
     • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
     • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
     • Segment Trends
   • Lux
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Dove
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Dettol
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Others
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
6. Market Segmentation, By Category, Forecast Period up to 10 Years, (US$ Bn)
   • Overview
     • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
     • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
     • Segment Trends
   • Herbal Soap
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Health Soap
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Beauty Soap
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
   • Others
     • Overview
     • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
7. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
8. Company Profiles
   • Colgate Palmolive (India) Ltd.
     • Company Overview
     • Product Portfolio
     • Key Highlights
     • Financial Performance
     • Business Strategies
   • Godrej Consumer Products Ltd.
   • Hindustan Unilever Ltd.
   • ITC Ltd.
   • Jyothy Laboratories Ltd.
   • Wipro Ltd.
   • Cholayil Pvt. Ltd.
   • Karnataka Soaps and Detergents Ltd.
   • The Himalaya Drug Company
   • Reckitt Benckiser (India) Pvt. Ltd.
9. The Last Word
   • Future Impact
   • About Us
   • Contact