mHealth Market Size, Share, By Offering, Application, End User, and By Region - Trends, Analysis and Forecast till 2035

• mHealth Market size is expected to grow at USD 289.8 Billion by 2035.
• The target market was valued at USD 93.15 Billion in 2024.
• Target market is expanding at a CAGR of 13.3%.

mHealth or mobile health is the use of mobile devices and wireless technology to support medical and public health practices. Target market is driven by increasing cases of chronic diseases such as heart attack, hypertension, and stroke, and increasing range of diabetes patients. In addition, increasing geriatric population, growing preference for remote patient monitoring systems are another factors propelling growth of the global market. Furthermore, technological advancements which increases the efficiency and cost-effectiveness of the product is also anticipated to create opportunities for growth of the global market over the forecast period.

Key Takeaways:

• North America held the largest share of the market in 2024 due to the strong presence of key market players. 
• Asia Pacific is projected to be the fastest-growing market in the coming years. This is due to rising cases of hypertension, and increasing purchasing power of populated countries such as India and China. 

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Key Drivers of Target Market:

Increasing Range of Diabetes Patients are expected to Propel Market Growth

Increasing cases of diabetes disorders helps to boost the target market as mHealth devices can help diabetes patients to manage their condition through their smartphones. By using mHealth applications for diabetes self-care can enhance patients' self-assurance, aid in monitoring their dietary and physical activity patterns, and improve glycemic control, food intake monitoring, medication management, blood glucose regulation, and communication between patients.

• For Instance, according to the WHO, diabetes is one of the most common chronic conditions in the European region. Europe has the highest rate of type 1 diabetes globally. It is estimated that 1 in 10 people living in the region will have diabetes by 2045. 

Restrains:

Security Concern of mHealth Can Hamper Market Growth

The sensitivity of health care data makes the security of mHealth apps a serious concern. Poor security practices and lack of security knowledge on the developers’ side can cause several vulnerabilities in mHealth apps.

• Counterbalance Statements: One of the major solutions to this problem is companies need to use simple encryption methods, authentication, biometric authentication methods, conduct risk assessments, and management of network devices, among others. 

Opportunities:

Technological Advancements Can Create Significant Opportunities in Upcoming Years

Technological advancements used in mHealth for improving healthcare delivery through the use of mobile devices. Some of the advanced technologies used in mobile health are artificial intelligence (AI), wearable technology, digital twins, robotics, remote monitoring, and electronic health records.

• For instance, in April 2024, Philips Foundation, with its mission to provide access to quality healthcare for 100 million people a year in underserved communities by 2030, is facilitating access to prenatal care through March of Dimes Mom & Baby Mobile Health Centers® in Phoenix, Tucson and Washington, DC. Through the partnership, Philips will provide point-of-care ultrasound technology with telehealth capabilities in three mobile health centers and support staffing and operational needs and provide allowances for local healthcare partners and community health workers.

The market is segmented based on offering, application, end-user, and region. 

Offering:

On the basis of offering, the mHealth market is segmented into product (body & temperature monitors, sleep trackers, fitness trackers, BP monitors, ECG monitors, glucose monitoring devices, AI hearing aids, software, others) and service (monitoring services, fitness & wellness solutions, diagnostic services, treatment services, others. The services dominate the target market growth due to a higher number of diabetes and heart diseases patients, widespread availability, and increasing demand for mHealth devices, among others.

• For Instance, in November 2024, Star Health Insurance, India's leading health insurance provider, announced the launch of its transformative CSR initiative 'Star Arogya Digi Seva' in collaboration with the Center for Chronic Disease and Control (CCDC). This innovative program combines telemedicine technology with Mobile Health Units, to revolutionize healthcare delivery in underserved communities.

Application:

On the basis of application, the mHealth market is categorized into wellness & lifestyle management, chronic disease management, consultation, personal health records & management, medication alerts, appointment scheduling, and others. The wellness & lifestyle management holds the largest mHealth market share due to high demand and usage.

• For Instance, in June 2024, Cleveland Clinic and app developer FitNow, Inc. have launched the Cleveland Clinic Diet app, which offers health and diet advice built upon evidence-based nutrition science and clinical success, paired with a comprehensive food and fitness tracker. The app provides individualized guided support with the input of Cleveland Clinic health experts to help users make sustainable changes to their lifestyle and dietary habits for better health and well-being.

End-User:

The mHealth market by end-user is segmented into patients, providers, payers, and others. The Patients segment holds the largest share of the market due to growing demand and its widespread applications.

Regional:

Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: North America is expected to dominate the growth of the market during forecast period due to strong presence of key market players, availability of advanced healthcare facilities, and high healthcare expenditure from government organizations, among others.

• For Instance, in June 2024, H.I.G. Growth Partners, the dedicated growth capital investment affiliate of H.I.G. Capital, is pleased to announce that it has completed the acquisition of Mobile Health Consumer, Inc, an end-to-end digital health, wellness, and virtual care SaaS platform. The company is focused on reducing healthcare costs for employers and increasing employee engagement, leading to improved health outcomes.

Asia Pacific: Asia Pacific region is considered to be the fastest growing region in the target market as countries, such as India, China and many more are leading the charge significantly due to increasing cases of hypertension, increase in awareness regarding the use of mHealth devices & services, and increase in purchasing power.

• For Instance, in June 2024, Ryde Group Ltd, a leading technology platform for mobility and quick commerce, announced a partnership with Mobile-health Network Solutions, the first U.S. listed telehealth provider in Asia Pacific. Ryde and MaNaDr signed a definitive partnership agreement to further collaboration in the telehealth and quick commerce space

mHealth Market Report Scope:

Segmentation:

By Offering:

• Product
  • Body & Temperature Monitors
  • Sleep Trackers
  • Fitness Trackers
  • BP Monitors
  • ECG Monitors
  • Glucose Monitoring Devices
  • AI Hearing Aids
  • Software
  • Others
• Service
  • Monitoring Services
  • Fitness & Wellness Solutions
  • Diagnostic Services
  • Treatment Services
  • Others

By Application:

• Wellness & Lifestyle Management
• Chronic Disease Management
• Consultation
• Personal Health Records & Management
• Medication Alerts
• Appointment Scheduling
• Others

By End User:                                       

• Patients
• Providers
• Payers
• Others

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherland
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating in the mHealth Market include Apple Inc., Qualcomm Technologies, Inc., and Health Care Originals, among Others. These key players focusing on different organic and inorganic strategies such as acquisition, merger, partnership, agreement, new product launches and approval to expand their product portfolio and strengthen their market presence globally.

List of Key Players in the Market:

• Apple Inc.
• Qualcomm Technologies, Inc.
• Health Care Originals
• AT&T
• AliveCor
• Koninklijke Philips N.V.
• iHealth Labs Inc.
• Boston Scientific Corporation
• LifeWIRE Group
• Teladoc Health, Inc.
• Medtronic
• AirStrip Technologies, Inc.
• Dexcom, Inc.
• Edwards Lifesciences Corporation
• CerifyOS

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• In April 2024, Philips Foundation, with its mission to provide access to quality healthcare for 100 million people a year in underserved communities by 2030, is facilitating access to prenatal care through March of Dimes Mom & Baby Mobile Health Centers in Phoenix, Tucson and Washington, DC. Through the partnership, Philips will provide point-of-care ultrasound technology with telehealth capabilities in three mobile health centers as well as support staffing and operational needs and provide allowances for local healthcare partners and community health workers.
• In February 2021, Approov, creators of advanced API threat protection for mobile applications, released findings revealing that fully 100 percent of the 30 popular mHealth apps analyzed by Alissa Knight, partner at Knight Ink, are vulnerable to API attacks that can allow unauthorized access to full patient records including protected health information (PHI) and personally identifiable information (PII).
• In April 2020, the American Telemedicine Association (ATA) and the Consumer Technology Association (CTA) unveiled an innovative website featuring telehealth technology solutions during the coronavirus pandemic. The very useful website, TechHealthDirectory.com, was developed and hosted through Amazon Web Services (AWS). The website features an ever-expanding list of digital health resources, such as telemedicine, remote monitoring and real-time communication between clinicians and patients.

Analyst View:      

The mHealth market is expected to witness substantial growth due to the increasing cases of chronic diseases, such as heart attack, hypertension, and stroke, increasing range of diabetes patients, increasing geriatric population, growing preference for remote patient monitoring systems. New innovations and development, advanced technologies and many collaborations and partnerships helps to boost the growth of the market in upcoming years.

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