Xanthophy and Carotene Market By Type (Xanthophy and Carotene), By Application (Food and Beverages, Feed Supplement, Cosmetic Additives, Drug and Health Products, and Others), and By Region, Trends, Analysis, and Forecast till 2029

Caretinoid (carotenes and xanthophylls) owe their antioxidant activity to multiple conjugated bonds. It has been found that the more conjugated the π bonds, the higher the antioxidant activity of these tetraterpene compounds. Carotenoids play an important role in the protection of photosystems, as these long conjugated polyene systems can easily dissipate the energy excess. The scavenging ability of caretenoids is additionally modified by structural effects and the presence of different groups on the terminal rings.

Carotenoids also act as antioxidants in the human body. They have strong cancer-fighting properties, according to the Physicians Committee for Responsible Medicine. Some carotenoids are converted by the body to vitamin A, which is essential to vision and normal growth and development. Carotenoids also have anti-inflammatory and immune system benefits and are sometimes associated with cardiovascular disease prevention. The difference between the two groups is chemical: xanthophylls contain oxygen, while carotenes are hydrocarbons and do not contain oxygen. Also, the two absorb different wavelengths of light during a plant's photosynthesis process, so xanthophylls are more yellow while carotenes are orange.

Organic and Inorganic Growth Strategies

Various companies are focusing on organic growth strategies such as product launches, product approval and others such as patents and events. Inorganic growth strategies activities witnessed in market were acquisitions, and partnerships and collaborations. These activities have paved way for the expansion of business and customer base of market players. Awareness regarding the benefits of organic food consumption has increased, owing to the associated positive impacts on health, lifestyle, social convenience, and greater contribution in sustainable development. 

Growing Demand for Natural Coloring

The purchase interest of the buyer increases as brands claims the use of natural colors, as consumers are demanding greater transparency in their food and beverage. Consumers perceive positive image about the brand when the label claims fruit and vegetable juices and concentrates as colorings listed on the ingredient declaration. Carotenoids, such as lycopene in tomatoes and beta-carotene in carrots produce a range of colors from yellow to red, and anthocyanins, such as grape skin extract give fruits and vegetables their red, blue, and purple colors. This increased awareness and application of naturally derived colors from sources, such as tomato and carrot, are driving the carotenoid market.

Treatment of Vitamin A deficiency

Vitamin A (retinoic acid) is an important nutrient essential for vision, cell division, growth, immunity, and reproduction. It also has antioxidant properties that prevent the body cells against the toxic effects of free radicals produced during cellular metabolism. Vitamin A deficiency leads to vision impairments such as xerophthalmia and night blindness, impairs the immunity as well as hematopoiesis, and may cause rashes on the skin.

However, technological advancement product is projected to hamper the overall growth of the xanthophy and carotene market during the forecast period.

Xanthophy and carotene market is segmented based on the type, application and region.

On the basis of type, the xanthophy and carotene market is segmented into xanthophy, carotene. Based on the application, the target market is classified into food and beverages, feed supplement, cosmetic additives, drug and health products, others.

Regional Insights:

In the region, the xanthophy and carotene market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia-Pacific is an emerging market, as an increasing number of consumers are adopting preventive measures in the form of health supplements to prevent diseases. Changes in lifestyle and food consumption among consumers have also led to the growth of the carotenoid market in the Asia-Pacific region. Owing to a rise in the pharmaceutical and energy industries, South America has also shown significant growth. North America and Europe also have a demand for carotenoid market, owing to the growing demand for clean label foods and health awareness. Moreover, in United Kingdom, the rising food safety concerns are pressurizing manufacturing to adopt clean labels, which is triggering the demand for natural colors.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029.  For the purpose of this study, has segmented the xanthophy and carotene market report based on type, application, and region.

Xanthophy and Carotene Market, By Type:

• Xanthophy
• Carotene

Xanthophy and Carotene Market, By Application:

• Food and Beverages
• Feed Supplement
• Cosmetic Additives
• Drug and Health Products
• Others

Xanthophy and Carotene Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

The key players operating in the xanthophy and carotene market include Allied Biotech, BASF, Chr Hansen, DSM, FMC Corporation, HJ-Rise International,  LYCORED,   Wuhan Stars,  Zhejiang Medicine,  Zixin. The prominent players are constantly involved in the development of new or combination of products. The market players from xanthophy and carotene market is anticipated to lucrative growth opportunities in the future rising demand of xanthophy and carotene in market. For instance, In April 2019, Zhejiang NHU Co. Ltd formed a partnership with LJ Ingredients (Denmark). Through this partnership, LJ Ingredients became an exclusive sales agent for beta-carotene products for the company in the European market.

• Allied Biotec
• BASF
• Chr Hansen
• DSM
• FMC Corporation
• HJ-Rise International
• LYCORED
• Wuhan Stars
• Zhejiang Medicine
• Zixin