Water Purifier Market, By Technology (UV, RO, and Gravity based), By Portability (Portable, and Non-portable), By Distribution Channel (Retail Sales, Direct Sales, and Online), and By End User (Commercial and Residential) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Market Trends, Analysis, and Forecast till 2030

The Global Water Purifier Market accounted for USD 36285 Million in 2020 and is estimated to be USD 84870 Million by 2030 and is anticipated to register a CAGR of 8.90%.

Purifiers of drinking water are systems or pieces of equipment that purify the water. Activated carbon, UV technology, and reverse osmosis are some of the technologies used in water purifiers (RO). Due to an increase in pollutants, dissolved solids, chemical compounds, and other materials, the demand for water purifiers has expanded over time. Water quality is deteriorating as a result of rising water contamination brought on by ongoing industrial expansion and unregulated waste discharge into water sources. Water purifier demand is predicted to rise at a quick rate throughout the forecast period, owing to rising consumer health concerns. The process of removing unwanted chemicals, biological pollutants, suspended particles, and gases from water is known as water purification. The idea is to create water that is suitable for specified uses. Although most water is cleaned and disinfected for human consumption (drinking water), it can also be used for a variety of other purposes, such as medicinal, pharmaceutical, chemical, and industrial uses. Water cleansing has been done in a variety of ways throughout history. Physical procedures including filtration, sedimentation, and distillation are used, as well as biological processes such slow sand filters and biologically active carbon.

Increase in disposable income

The expansion of the water purifier market is aided by rising disposable income in emerging economies. Customers' purchasing power increases as their income rises, resulting in an enhanced standard of living. Furthermore, increased municipal availability of safe water and an increase in the number of water recycling procedures are driving demand for water purification systems in developing countries. Some growing economies, such as Brazil and China, have seen a growth in disposable income as a result of population skill improvement and increased employment in service-oriented industries. This has contributed to the growth of the water purifier market by increasing demand for water purification systems in these fields. As people's concerns about their health and well-being have grown, cleanliness practices have become more prevalent. This is a major element that has aided in the expansion of the global water purifiers market. Furthermore, improved diagnoses, widespread access of healthcare services, and changes in economic and social systems have all benefited consumer health in diverse countries. As a result, as people become more health conscious and the prevalence of waterborne diseases rises, the need for water purifiers.

Focused on launching well-equipped products

The well-known water purifier market companies have concentrated their efforts on releasing well-equipped products that incorporate modern water purification technologies. These companies have put a lot of money into R&D to bring water purifiers featuring reverse osmosis, ozone, ultra-violet, ultra-filtration, activated carbon, and candle filtering technologies to market. Purifiers featuring Wi-Fi technology and filter pitchers have also been introduced to the market. To meet the rising demand for potable water, industry players are likely to introduce more innovative goods and solutions.

The Global Water Purifier Market is segmented based on technology, portability, distribution channel, end-user and region.

On the basis of Technology, the Global Water Purifier Market is segmented into UV, RO, and Gravity based. Based on Portability, the target market is segmented into Portable, and Non-portable. Based on Distribution Channel, the target market is segmented into Retail Sales, Direct Sales, and Online. Based on End-User, the target market is segmented into Commercial and Residential.

Regional Insights:

On region the Global Water Purifier Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In terms of region, Asia-Pacific has largest market, accounting for almost 60% of global population and comprising China, India, Vietnam, Thailand, Indonesia, the Philippines, and Macau as emerging markets. In this region, the worldwide water purifier industry is fiercely competitive. Global brands compete with one another to provide superior value propositions and marketing techniques. The leading water purifier manufacturers include Tata Chemicals, Eureka Forbes, Midea Water Appliances, and Kent RO. To attract more clients, leading water purifier businesses that formerly relied on retail stores and direct sales are now expanding their channels to include online divisions.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the Global Water Purifier Market report based on technology, portability, distribution channel, end-user and region.

Global Water Purifier Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

Some of the major players operating in the global industrial water purifier include Amway Corporation, A. O. Smith Corporation (Aquasana Inc.), Best Water Technology, Eureka Forbes Limited, Halo Source Inc., Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals Ltd.

• In October 2023, Urban Company launches water purifier range; to be available via third-party retailers. The Gurgaon-based company has been working on introducing its own line of consumer products for almost two years, and is currently experimenting with smart locks. The company will sell the water purifiers — available in two models — on its own platform as well as on Amazon and Tata-owned Croma stores.

• Amway Corporation
• A. O. Smith Corporation (Aquasana Inc.)
• Best Water Technology
• Eureka Forbes Limited
• Halo Source Inc.
• Kent Ro System Ltd.
• LG Electronics
• Panasonic Corporation
• Suez Water Technologies & Solutions (SUEZ)
• Panasonic Corporation