Video Streaming Market, By Streaming Scope (Live Video and Non Linear Video Streaming), By Solution (Internet Protocol TV, Over the Top, and Pay TV), By Platform (Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, and Smart TV), By Services (Managed Services, Training and Support, and Consulting Services), By Deployment Model (Cloud, and On Premises), By Revenue Model (Advertising, Rental, and Subscription), By Application (Real time entertainment, Gaming, Web browsing & advertising, Social networking, and E-Learning), By End Users (Personal or Domestic, Enterprises, and Educational Institutions), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

Report Code: PMI77819 | Publish Date: May 2023 | No. of Pages: 168

Global Video Streaming Market By Overview

Introduction:

Streaming is a method of watching video or listening to audio content without downloading media files. Streaming video content can include movies, TV shows, YouTube videos, and live streaming content. Services like Netflix and Hulu have had great success in streaming video to subscribers. Video streaming also requires sufficiently high speeds for optimal performance. Lower video quality requires less data to stream, but higher video quality, such as 1080p -- which has a progressive scan display or 4K requires faster data speeds to play smoothly. Video streaming is the transmission of visual content in compressed form through the use of the Internet and then retrieved and displayed or played at the user's convenience and time without downloading. Video streaming technology has been rapidly adopted in the information and technology sector. Further, video streaming is also used for business functions, which helps organizations to modernize their day-to-day operations such as scheduling meetings, live table conferences and communicating internally with customers. The global market for video streaming is expected to grow significantly in the coming years due to factors such as adoption of over the top (OTT) platforms, Internet Protocol Television (IPTV) and video on-demand services by consumers over conventional methods. Video Streaming Market size accounted for US$ 50.23 billion in 2020 to US$ 339.21 billion by 2030 at a significant CAGR of 21.3%.

Global Video Streaming Market By Dynamics

               Increasing adoption of online video and increasing adoption of smartphones

The increasing adoption of online video along with the demand for online video among consumers is one of the major factors driving the growth of the global video streaming market. In addition, increasing access due to high speed internet connectivity and proliferation of mobile devices is another major factor contributing to the growth of the video streaming market worldwide. Increasing adoption of smartphones in combination with a wide range of high-speed internet technologies such as 3G, 4G and LTE is driving data usage. Internet data usage has increased due to worldwide audio and video traffic. These factors are expected to drive the growth of the video streaming market. Further, increasing adoption of smartphones for watching movies, TV shows and live sports and events is driving the growth of the global video streaming market. Moreover, video training proves to be an effective solution for organizations saving time and effort in training employees. Videos can be recorded and replayed multiple times and provide an easy and convenient tool for corporate training.  Also, they can be edited and content can be removed or added. These multiple uses drive the growth of the global video streaming market.

Technological advancement

Adoption of advanced technologies such as Internet of Things (IoT), artificial intelligence (AI), and blockchain technology and increasing popularity of social media platforms and other digital media will continue to drive the demand for live video streaming. AI technology is used for many purposes such as improving the quality of digital content, video editing, cinematography and other technological advancements to offer improved streaming services. Thus adoption of cloud-based solutions and innovations in streaming technology will drive market demand. Increasing technological advancements such as implementation of blockchain technology and artificial intelligence (AI) to improve the quality of videos are expected to drive the market growth during the forecast period. The development of the video streaming market has been made possible by recent technological advancements such as artificial intelligence and blockchain technology. As a result of the development of technology, people are interested in using video streaming because they prefer it and as a result, the video quality is increasing. It has recently been a major factor in the growth of the video streaming market, for instance, In September 2022, 5G advances to fulfill industry need for high speed, low latency, finds GlobalData. 5G, the fifth-generation technology standard for broadband cellular data networks, is often promoted to fundamentally improve wireless connectivity over existing 4G long-term evolution (LTE) networks. Key features of 5G such as high speed, better reliability and negligible latency are likely to take digital transformation to a new level, said GlobalData, a leading data and analytics company.

Global Video Streaming Market By Segmentation

Source: Prophecy Market Insights

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

global video streaming market on the basis of streaming scope, solution, platform, services, deployment model, revenue model, application, end users, and region. On the basis of streaming scope, the global video streaming market has been segmented into live video and nonlinear video streaming. Based on solution, the global video streaming market has been divided into internet protocol TV, over the top, and pay TV. On the basis of platform, the global streaming market has been segmented into gaming consoles, laptops & desktops, smartphones & tablets, and smart TV. Based on services, the global video streaming market has been divided into managed services, training and support, and consulting services. On the basis of deployment model, the global video streaming market has been segmented into cloud and on premises. Based on revenue model, the global video streaming market has been divided into advertising, rental, and subscription. Based on application, the global video streaming market has been divided into real time entertainment, gaming, web browsing & advertising, social networking, and e-learning. On the basis of end users, the global video streaming market has been segmented into personal or domestic, enterprises, and educational institutions. Among solution, TT solutions allow consumers to watch movies and TV shows online without paying for traditional cable or pay-tv subscriptions. The growing need for better business process automation and full availability of broadband infrastructure is expected to increase the range significantly during the projection period.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On region the Global Video Streaming Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to account major share in global video streaming market over forecast period owing to significant adoption of video streaming. In addition, the presence of key market players such as Netflix Inc., Amazon Web Services, Apple Inc., Hulu, IBM Corporation and Microsoft Corporation in the US drives the growth of the video streaming market in this region. Asia Pacific is expected to witness significant growth video streaming market over the forecast period, mainly due to increasing demand for high speed internet connectivity and on-demand streaming. Moreover, China in this region also making significant efforts in the development of 5G infrastructure.

Report Scope:

Attribute

Details

Base year for estimation

2020

Forecast period

2020 – 2030

Market representation

Revenue in USD Billion & CAGR from 2020 to 2030

Market Segmentation

By Streaming Scope - Live Video and Non Linear Video Streaming

By Solution - Internet Protocol TV, Over the Top, and Pay TV

By Platform - Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, and Smart TV

By Services - Managed Services, Training and Support, and Consulting Services

By Deployment Model - Cloud, and On Premises

By Revenue Model - Advertising, Rental, and Subscription

By Application - Real time entertainment, Gaming, Web browsing & advertising, Social networking, and E-Learning

By End Users - Personal or Domestic, Enterprises, and Educational Institutions

Regional scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the global video streaming market on the basis of streaming scope, solution, platform, services, deployment model, revenue model, application, end users, and region.

Global Video Streaming Market, By Streaming Scope:

  • Live Video
  • Non Linear Video Streaming

Global Video Streaming Market, By Solution:

  • Internet Protocol TV
  • Over the Top
  • Pay TV

Global Video Streaming Market, By Platform:

  • Gaming Consoles
  • Laptops & Desktops
  • Smartphones & Tablets
  • Smart TV

Global Video Streaming Market, By Services:

  • Managed Services
  • Training and Support
  • Consulting Services

Global Video Streaming Market, By Deployment Model:

  • Cloud
  • On Premises

Global Video Streaming Market, By Revenue Model:

  • Advertising, Rental
  • Subscription

Global Video Streaming Market, By Application:

  • Real time entertainment
  • Gaming
  • Web browsing & advertising
  • Social networking
  • E-Learning

Global Video Streaming Market, By End User:

  • Personal or Domestic
  • Enterprises
  • Educational Institutions

Global Video Streaming Market, By Region:

      • North America
          • U.S.
          • Canada
      • Europe
          • Germany
          • UK
          • France
          • Russia
          • Italy
          • Rest of Europe
      • Asia Pacific
          • China
          • India
          • Japan
          • South Korea
          • Rest of Asia Pacific
      • Latin America
          • Brazil
          • Mexico
          • Rest of Latin America
      • Middle East & Africa
          • GCC
          • Israel
          • South Africa
          • Rest of Middle East & Africa

Global Video Streaming Market By Key Players

The key players operating the Global Video Streaming Market includes Akamai Technologies, Inc., Amazon Web Services, Apple, Inc., Cisco Systems, Inc., Google Inc., Kaltura, Inc., Netflix, Inc., IBM Corporation, Wowza Media Systems, llc. And AT&T Inc. Technological advancements in the product as well as in product launches, and strategic partnerships are some trends witnessed in the global video streaming market. For instance in September 2022, Amazon Prime Video to stream new original ‘Hush Hush’. Amazon Prime Video will stream a new India original called Hush Hush on September 22.

Global Video Streaming Market By Company Profile

  • Akamai Technologies, Inc.*
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Amazon Web Services
  • Apple, Inc.
  • Cisco Systems, Inc.
  • Google Inc.
  • Kaltura, Inc.
  • Netflix, Inc.
  • IBM Corporation
  • Wowza Media Systems
  • llc. And AT&T Inc.

“*” marked represents similar segmentation in other categories in the respective section

Global Video Streaming Market By Table of Contents

Table of Contents

  1. Research Objective and Assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Streaming Scope
      • Market Snippet, By Solution
      • Market Snippet, By Platform
      • Market Snippet, By Services
      • Market Snippet, By Deployment Model
      • Market Snippet, By Revenue Model
      • Market Snippet, By End Users
      • Market Snippet, By Application
      • Market Snippet, By Region
    • Opportunity Map Analysis
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Market Trends
    • Product Launches
    • Merger and Acquisitions
    • Impact Analysis
    • PEST Analysis
    • Porter’s Analysis
  4. Global Video Streaming Market, By Streaming Scope, 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Live Video
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Non Linear Video Streaming
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  5. Global Video Streaming Market, By Solution, 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Internet Protocol TV
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Over The Top
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Pay TV
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  6. Global Video Streaming Market, By Platform, 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Gaming Consoles
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Laptop & Desktops
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Smartphones & Tablets
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Smart TV
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  7. Global Video Streaming Market, By Services 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Managed Services
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Training & Support
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Consulting Services
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  8. Global Video Streaming Market, By Deployment Model, 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Cloud
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • On Premises
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  9. Global Video Streaming Market, By Revenue Model, 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Advertising
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Rental
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Subscription
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  10. Global Video Streaming Market, By End Users, 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Personal or Domestic
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Enterprises
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Educational Institutions
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  11. Global Video Streaming Market, By Application, 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Real Time Entertainment
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Gaming
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Web Browsing and Advertising
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Social Networking
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • E Learning
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  12. Global Video Streaming Market, By Region, 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 — 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Mn), By Streaming Scope, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Solution, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Platform, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Services, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Deployment Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Revenue Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End Users, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Mn), By Streaming Scope, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Solution, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Platform, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Services, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Deployment Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Revenue Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End Users, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Mn), By Streaming Scope, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Solution, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Platform, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Services, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Deployment Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Revenue Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End Users, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Market Size and Forecast (US$ Mn), By Streaming Scope, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Solution, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Platform, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Services, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Deployment Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Revenue Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End Users, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Market Size and Forecast (US$ Mn), By Streaming Scope, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Solution, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Platform, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Services, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Deployment Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Revenue Model, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End Users, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa
  13. Competitive Landscape
    • Heat Map Analysis
    • Company Profiles
      • Akamai Technologies, Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Amazon Web Services
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Apple, Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Cisco Systems, Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Google Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Kaltura, Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Netflix, Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • IBM Corporation
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • Wowza Media Systems, llc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
      • AT&T Inc.
        • Company Overview
        • Product Portfolio
        • Key Highlights
        • Financial Overview
    • Analyst Views
  1. Section
    • Research Methodology
    • About Us
    • Contact

FAQs

The Global Video Streaming Market report segments the market on the basis of streaming scope, solution, platform, services, deployment model, revenue model, end users, application, and region.

Global video streaming market is driven by extensive usage of online video coupled with demand for on-demand video among consumer.

North America estimated to account major share in global video streaming market over forecast period due to significant adoption of video streaming.

The leading players operating in the Global Video Streaming Market includes Akamai Technologies, Inc., Amazon Web Services, Apple, Inc., Cisco Systems, Inc., Google Inc., Kaltura, Inc., Netflix, Inc., IBM Corporation, Wowza Media Systems, llc. and AT&T Inc.