Global Video Streaming Market By Overview
Video streaming Market Size was valued at USD 678.5 Billion in 2024 and is projected to grow at a CAGR of 17.0%to reach USD 2845.0 Billion by 2034.
Video streaming is the transmission of visual content in compressed form through the use of the Internet and then retrieved and displayed or played at the user's convenience and time without downloading. Video streaming technology has been rapidly adopted in the information and technology sector.
Streaming is a method of watching video or listening to audio content without downloading media files. Streaming video content can include movies, TV shows, YouTube videos, and live streaming content. Services like Netflix and Hulu have had great success in streaming video to subscribers. Video streaming also requires sufficiently high speeds for optimal performance. Lower video quality requires less data to stream, but higher video quality, such as 1080p -- which has a progressive scan display or 4K requires faster data speeds to play smoothly.
Further, video streaming is also used for business functions, which helps organizations to modernize their day-to-day operations such as scheduling meetings, live table conferences and communicating internally with customers. The global market for video streaming is expected to grow significantly in the coming years due to factors such as adoption of over the top (OTT) platforms, Internet Protocol Television (IPTV) and video on-demand services by consumers over conventional methods.
Global Video Streaming Market By Drivers & Restraints
Video streaming Market Drivers:
Rapid growth in internet access and speeds
- A growing number of people worldwide are utilizing the internet, and internet speeds are increasing. This translates to less waiting and buffering and more fluid streaming.
- Predominant use of mobile devices and smart TVs: People are spending more and more time glued to their smartphones and smart TVs, and streaming services are made just for them, providing a handy and easy-to-use interface.
On-demand control
- With a huge selection of films, TV series, documentaries, and other content available at their fingertips, streaming services allow users to select what they want to watch and when.
- Boom in original content: To stay competitive and draw in a devoted audience, streaming services are actively spending in producing their own distinctive series and films.
- Impact of digital innovation: Features like tailored suggestions are making streaming services more entertaining and user-friendly thanks to technological advancements like artificial intelligence.
Restrains in the Video streaming Market:
Content creation costs
- Making high-calibre television programs and films is a costly endeavour. The ongoing need to produce new content to keep users interested puts a burden on streaming services' finances. Success depends on striking the correct balance between content investment and subscriber fees.
- Bidding wars for content licensing: Getting the rights to stream popular films and television programs may be a struggle. The intense competition among streaming services for content drives up license costs. This may reduce the variety offered on a single platform and increase the challenge for services to provide a comprehensive library.
Data security and privacy issues
- Since streaming services gather a lot of user data, privacy issues are brought up. Users can be concerned about data leaks or misuse. It's crucial to establish user trust by putting in place robust security measures and transparent data privacy rules.
- Economic downturns: When things are hard financially, people may decide to spend less on luxuries like subscriptions to entertainment. Users that cancel their streaming service subscriptions as a result may see subscriber churn.
- Market saturation: Due to the abundance of streaming services, the market is getting more and more crowded.
Key Opportunities in Video streaming Market:
- Targeting new demographics and geographic areas can help streaming services reach a wider audience. This could entail producing content that speaks to certain cultural preferences or providing interfaces and information that are localized.
- Fresh and imaginative suggestions for content are always welcome. To differentiate themselves, services can look into interactive formats, documentaries, short-form content, or educational programs.
- Offering streaming services in addition to subscriptions or advertisements is possible. Including microtransactions, providing tiers of subscription plans, and bundling with other services are a few options.
- To create more immersive viewing experiences, streaming services could use new technologies like virtual reality (VR) and augmented reality (AR).
- Working together, streaming services and content producers can reach new markets and provide a greater selection of material in ways that are advantageous to both parties.
Global Video Streaming Market By Segmentations & Regional Insights
Video streaming Market is segmented based on based on by of streaming scope, solution, platform, services, deployment model, revenue model, application, end users, and region.
Streaming Scope Insight
- Live video streaming: The term "live video streaming" describes the broadcasting of video material in real time. Live concerts, sports events, and news broadcasts are a few examples.
- Non-linear video streaming, allows users to choose what and when to watch content. This type of streaming video is the most popular and includes sites like Netflix, Hulu, and Disney+. With the extensive library of pre-recorded content that VOD services provide, consumers may select whatever movies, TV series, or other media to stream whenever it's convenient for them.
Solution Insights
- Internet Protocol Television (IPTV): This service functions similarly to regular cable or satellite TV in that it distributes television programs via a broadband internet connection. However, IPTV transmits the signal using a different protocol (IP).
- Over-the-Top (OTT): Streaming services that provide content to users directly over the internet without requiring a typical cable or satellite TV subscription are referred to as over-the-top, or OTT. A few well-known instances are Disney+, Hulu, and Netflix.
- Pay TV: Pay TV is a general term for conventional cable and satellite television companies, some of which may include streaming services in their packages. In this instance, customers usually pay a monthly membership charge to gain access to a selection of channels, some of which may also allow for online content streaming.
Platforms Insights
- Gaming consoles: A lot of game consoles come with built-in streaming apps that let users watch movies, TV series, and other media straight on the console.
- Laptops & Desktops: Web browsers on laptops and desktop computers can be used to access streaming services, which offer a practical way to see information on a larger screen.
- Smartphones & Tablets: Mobile apps provided by streaming services let consumers watch video on their smartphones and tablets while they're on the go.
- Smart TVs: With built-in internet access and apps, smart TVs make it simple to stream media straight to the TV without requiring an additional device.
Services Insights
- Managed Services: This is the term for contracting out a video streaming platform's continuing upkeep and operations. Managed service providers take care of things like content delivery, security, and infrastructure management.
- Training and Support: These services give customers technical support to help solve any problems that may come up as well as training on how to use a video streaming platform efficiently.
- Consulting Services: Consulting companies provide counsel and direction on a range of video streaming-related topics, including marketing, content strategy, and platform choice. They may assist companies in creating and putting into action a profitable video streaming plan.
Deployment Model Insights
- Cloud-based Deployment: This is the most popular approach. A cloud service provider, such Microsoft Azure or Amazon Web Services (AWS), hosts the content and the streaming service infrastructure. This enables cost-effectiveness, scalability, and flexibility.
- On-premises deployment: In this scenario, the company's own servers host the content and the streaming service architecture. Although it also necessitates a larger hardware and software expenditure, this can provide greater control and security.
Revenue Model Insights
- Advertising (ad-supported video on demand, or AVOD): A number of streaming providers provide users with a free tier that is accompanied by limited content and adverts. The advertising can be turned off for viewers by paying a monthly subscription fee.
- Rental (Transactional Video on Demand, or TVOD): Using this model, viewers can rent specific films or TV series for a predetermined amount of time, just like they would if they were renting a physical film from a store.
- Subscription: The most common revenue model is subscription, in which users pay a regular monthly charge to access the whole content collection of a streaming service.
Application Insights
- Real time entertainment: The most popular application is entertainment, which includes both live and recorded media such as sports, TV shows, documentaries, and movies.
- Gaming: Esports, or electronic sports tournaments, are popular for both viewing and participating in, as well as for sharing single-player games.
- Web browsing & advertising: Businesses frequently use video commercials to reach customers on the internet.
- Social networking: Users can share both recorded and live videos on a number of social media networks.
- E-learning: Video is a potent tool for training and teaching in e-learning. Online courses, lectures, and educational presentations are delivered via streaming services.
End-User Insights
- Personal or Domestic: The biggest category is Personal or Domestic, which includes individual users who utilize streaming services for leisure at home. Watching films, TV series, and other audiovisual stuff falls under this category.
- Enterprises: Companies use video streaming for a number of things, including corporate communications, employee training, and video conferencing.
- Educational Institutions: Video streaming is being used more and more by colleges and universities for lectures, online learning, and instructional presentations.
Video streaming Market Regional Insights:
On region the Video streaming Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
- North America: Because of its established players and high internet penetration rate, it currently has the greatest market share.
- Europe: Has a mature market, consistent growth, and high demand for online video content.
- Asia Pacific is anticipated to grow at the quickest rate because of the region's expanding middle class and easier access to the internet.
- Latin America: With improved internet infrastructure and rising disposable incomes, this region is expected to see tremendous growth.
- Middle East & Africa: Developing region with rising internet connectivity and smartphone use.
Video streaming Market Report Scope:
Attribute |
Details |
Market Size 2024 |
USD 678.5 Billion |
Projected Market Size 2034 |
USD 2845.0 Billion |
CAGR Growth Rate |
17.0% |
Base year for estimation |
2023 |
Forecast period |
2024-2034 |
Market representation |
Revenue in USD Billion & CAGR from 2024 to 2034 |
Market Segmentation |
By Streaming Scope - Live Video and Non-Linear Video Streaming By Solution - Internet Protocol TV, Over the Top, and Pay TV By Platform - Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, and Smart TV By Services - Managed Services, Training and Support, and Consulting Services By Deployment Model - Cloud, and On Premises By Revenue Model - Advertising, Rental, and Subscription By Application - Real time entertainment, Gaming, Web browsing & advertising, Social-networking, and E-Learning By End Users - Personal or Domestic, Enterprises, and Educational Institutions |
Regional scope |
North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered in the Report:
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study, has segmented the video streaming Market report based streaming scope, solution, platform, services, deployment model, revenue model, application, end users, and region.
Video Streaming Market, By Streaming Scope:
- Live Video
- Non Linear Video Streaming
Video Streaming Market, By Solution:
- Internet Protocol TV
- Over the Top
- Pay TV
Video Streaming Market, By Platform:
- Gaming Consoles
- Laptops & Desktops
- Smartphones & Tablets
- Smart TV
Video Streaming Market, By Services:
- Managed Services
- Training and Support
- Consulting Services
Video Streaming Market, By Deployment Model:
- Cloud
- On Premises
Video Streaming Market, By Revenue Model:
- Advertising, Rental
- Subscription
Video Streaming Market, By Application:
- Real time entertainment
- Gaming
- Web browsing & advertising
- Social networking
- E-Learning
Video Streaming Market, By End User:
- Personal or Domestic
- Enterprises
- Educational Institutions
Video streaming Market, By Region:
-
North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
Global Video Streaming Market By Competitive Landscape & Key Players
The key players operating the target market includes, Akamai Technologies, Inc.*, Amazon Web Services, Apple, Inc., Cisco Systems, Inc., Google Inc., Kaltura, Inc., Netflix, Inc., IBM Corporation, Wowza Media Systems, llc. And AT&T Inc.
Global Video Streaming Market By Recent News
- In February 2024, Sony Pictures Television (SPT), a division of Sony Pictures Entertainment (SPE), and Prime Video have reached an agreement for the launch of a new subscription package specifically designed for the Indian market. With an introductory annual subscription fee of Rs. 399, users will have access to SPE's vast collection of films and television shows through Prime Video Channels with the new service known as Sony Pictures - Stream.
- In January 2024, Amazon releases Matter Casting in January 2024, a brand-new function similar to Google Cast and Apple AirPlay. With Matter Casting, wireless streaming is made possible on a variety of platforms, enabling users of iPhones and Android devices to easily stream video and content to Amazon's selection of TV hardware. This feature streamlines the procedure for iOS and Android users and serves as a competitive substitute for Apple and Google's proprietary technology. Simplifying the way that iOS and Android devices send video content to Fire TV boxes, sticks, and Echo Show 15 smart displays sold by Amazon.
- In May 2023, OTTera, a top supplier of customized OTT solutions, and the International Boxing Association (IBA) established a strategic collaboration in May 2023 at the IBA Men's World Boxing Championships in Tashkent. Through the combined knowledge of OTTera and IBA, this partnership seeks to improve boxing fans' viewing experiences and raise the sport's profile internationally.
- In February 2023, the well-known customer interaction platform MoEngage and the web-3 video streaming platform Myco—which focuses on production, distribution, and fundraising—announced their partnership in February 2023. Using the insights-driven technology of MoEngage, which uses push alerts to increase engagement, the collaboration seeks to improve communication between creators and audiences on the Myco platform.
Global Video Streaming Market By Company Profile
- Akamai Technologies, Inc.*
- Amazon Web Services
- Apple, Inc.
- Cisco Systems, Inc.
- Google Inc.
- Kaltura, Inc.
- Netflix, Inc.
- IBM Corporation
- Wowza Media Systems
- llc. And AT&T Inc.
“*” marked represents similar segmentation in other categories in the respective section
Global Video Streaming Market By Highlights
FAQs
Video Streaming Market was valued at US$ 678.5 billion in 2024 and is projected to grow at a CAGR of 17.0%to reach US$ 2845.0 billion by 2034
Video Streaming Market is segmented into on the basis of components, deployment mode, application, and end-user.
Factors driving the Video Streaming Market include Rapid growth in internet access and On-demand control.
Restraints of the Video Streaming Market include Content creation costs and Data security and privacy issues
Video Streaming Market is segmented by region into North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. North America is expected to dominate the Market.
The key players operating the target market includes, Akamai Technologies, Inc.*, Amazon Web Services, Apple, Inc., Cisco Systems, Inc., Google Inc., Kaltura, Inc., Netflix, Inc., IBM Corporation, Wowza Media Systems, llc. And AT&T Inc.