Tahini Market By Product (Paste & Spreads, Halva & Other Sweets, and Sauces & Dips), By Distribution Channel (Offline, and Online), and By Region - Trends, Analysis and Forecast till 2030

Tahini Market accounted for USD 1.37 Billion in 2020 and is estimated to be USD 2.32 Billion by 2030 and is anticipated to register a CAGR of 5.5%.

Tahini is one of the popular dishes among the Mediterranean cuisine. The most popular form is tahini-based sauces, which are generally used as a garnish in salads and topping for meat and vegetables in the Middle Eastern cuisine. Tahini is prepared from three ingredients: hulled seasame seeds, oil and sometimes salt. Hulled seasame seeds are typically toasted then ground and emulsified with oil to create a smooth, creamy seed butter with a pourable consistency. It is prepared by soaking seasame seeds in water and then crushed the bran to sink. The floating kernels are skimmed off the surface, toasted, and ground to produce an oily paste. Because of tahini’s high oil content, some manufacturers recommend refrigeration to prevent spoilage. It may look a little like peanut butter, but it doesn’t taste like it. Tahini isn’t sweet like most nut butters, and the nutty flavor is strong and earthy, and can be a little bitter. Tahini drives up the fat and calorie content of hummus, but most of its fat content is of the unsaturated variety.

Rising health benefits and taste-enhancing properties

Tahini is recently gaining popularity in Western culture, as one of the vital ingredients that make up a good hummus. Besides hummus, tahini is also the base ingredient of numerous Middle Eastern dishes. Because of its versatility and the depth of flavor that it provides, tahini has been recognized by “The New York Times”, as one of the “mother sauces”.  Apart from its taste, it provides optimum health benefits. Tahini contains large amounts of mono and poly-unsaturated fats, known to be beneficial to the heart and overall health. Sesame-seed based tahini by way of an important food constituent due to its fitness profits, for example avoidance of premature graying of hair, skin detoxification and deterrence of Rheumatoid Arthritis (RA), helps to boost the tahini industry. Similarly, there has been an inclination between the customers in the direction of spiced and fit food products, this is likely to boost the consumption and development of tahini.

However, sesame seeds also contain phytosterols, that exhibit cholesterol-lowering and cancer-blocking effects, but due to their hard outer hull, it is difficult for the body to absorb the nutrients.

The global tahini market is segmented based on product, distribution channel, and region.

On the basis of product, the global tahini market is segmented into paste & spreads, halva & other sweets, and sauces & dips. Based on distribution channel, the target market is classified into offline, and online.

Regional Insights:

On region the global tahini market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Middle East & Africa was the largest market and will retain the dominance throughout the forecast period. Israel, Saudi Arabia, Jordan, Lebanon, and Oman are the key revenue-generating countries in this region. Increased consumer disposable income levels and favorable government policies for infrastructure development are expected to offer growth opportunities for the market. Increasing popularity of Middle Eastern and Mediterranean cuisines coupled with rising demand for ethnic Arabic flavors in the region is expected to spur the market growth. Moreover, constant product innovation is projected to drive the demand further.

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the global tahini market report based on product, distribution channel and region.

Global Tahini Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

The key players operating the global tahini market includes Al Wadi Al Akhdar, El Rashidi El Mizan, Prince Tahina Ltd., Haitoglou Bros, Halwani Bros. Co., Ltd., Carwari International Pty. Ltd., Dipasa USA Inc., Kevala, Mounir Bissat Factories, and SESAJAL S.A. de C.V. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market.For instance, in August 2018, AllThatDips Company launched an exclusive range of Tahini paste in India for different applications, such as spread, dip, cooking sauce, and salad dressing, under the brand name ‘Bechef’.

El Rashidi El Mizan:

 El Rashidi El Mizan, a market leading confectioner in the halawa and tahini segments, is focusing on expanding its business in Middle East and Africa through mergers & acquisitions (M&As). The company acquired Sudan-based Al Mushuraf to increase the production of halawa, biscuits, and flour.

• Al Wadi Al Akhdar.
• El Rashidi El Mizan
• Prince Tahina Ltd.
• Haitoglou Bros
• Halwani Bros. Co., Ltd.
• Carwari International Pty. Ltd.
• Dipasa USA Inc.
• Kevala
• Mounir Bissat Factories
• SESAJAL S.A. de C.V