TV Analytics Market, By Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), By Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

Introduction:

In order to link viewer and network activity in real-time and over time, TV analytics is a single platform that gathers data from numerous sources including network apps, devices, and integrated third-party CDNs. Broadcasters are able to boost return on content, satisfy customer demands, and enhance their TV distribution network by having a greater understanding of their network and audience. The need to handle this data and obtain pertinent insights into consumer behaviour and advertising preferences has led to a growth in the use of analytics solutions. Utilizing TV analytics software also guarantees excellent accuracy in terms of audience interaction. TV Analytics Market accounted for US$ 2182.00 million in 2020 and is estimated to be US$ 13084.7 million by 2030 and is anticipated to register a CAGR of 19.80%.

The rising desire to maximise the return on investment from TV campaigns has had a direct impact on the growth of the television (TV) analytics market throughout the forecast period of 2021 to 2030. An other factor supporting the growth of the television analytics market is the world's growing digitization, which causes more business verticals to invest in digital advertising. The market is expanding as a result of an increase in corporate competition, a rise in the desire for innovative ways to maximise a company's media and television advertising expenditures, and other factors.  

 

Source: Prophecy Market Insights

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

The Global TV Analytics Market is segmented based on type, application, and region. On the basis of type, the Global TV Analytics Market is segmented into Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT). On the basis of application, the Global TV Analytics Market is segmented into Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On basis of region the Global TV Analytics Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Throughout the projected period, North America is anticipated to maintain its market dominance, which it did in 2018. Over the next several years, the streaming business is anticipated to rise as a result of rising investments in the creation of original content. In addition, the demand for original material has compelled telecom service providers to include suitable digital content in their service portfolios. They have been able to use analytics more and more when creating ad content because they need to own and monetize this content.

Report Scope:

Attribute	Details
Base year for estimation	2020
Forecast period	2020– 2030
Market representation	Revenue in USD Million & CAGR from 2020 to 2030
Market Segmentation	By Type – Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT) By Application – Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management.
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

 

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the Global TV Analytics report based on test, application, and region.

Global TV Analytics Market, By Product type:

• Cable TV
• Satellite TV/ DTH
• IPTV
• Over the Top (OTT)

Global TV Analytics Market, By End-use:

• Customer Lifetime Management
• Content Development
• Competitive Intelligence
• Campaign Management

Global TV Analytics Market, By Region:

• • • North America
      • • U.S.
        • Canada
    • Europe
      • • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa

The key players operating the Global TV Analytics Market includes IBM, Google, The Nielsen Company, Zapr Media, Alphonso, TVSQUARED, Amobee, Clarivoy, Tvbeat and BLIX. Prominent players operating in the target market are focusing on strategic partnerships as well as the launching of the component to gain a competitive edge in the target market.

• IBM*
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Google
• The Nielsen Company
• Zapr Media
• Alphonso
• TVSQUARED
• Amobee
• Clarivoy
• Tvbeat
• BLIX

 “*” marked represents similar segmentation in other categories in the respective section

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Thickness Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
   • PORTER’s
   • Investment Outlook
3. Market Purview
   • Executive Summary
   • Key Findings—Global Outlook for TV Analytics Strategies
     • Key Questions this Study will Answer
     • • By Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)),
       • By Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management),
       • By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Overview
   • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
   • Y-o-Y Growth Analysis (%), 2020 – 2030
   • Regional Trends
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Regional Analysis
   • Regional Revenue Analysis
   • Regional By segment Analysis
   • Reasons for regional growth
   • Key Player of particular region
   • Countries Include in the report:

1. • • North America (U.S., Canada)
     • Europe (UK, France, Germany, Russia, Italy, Rest of Europe)
     • Asia Pacific (India, Japan, South Korea, China, Rest of Asia Pacific)
     • Latin America (Brazil, Mexico, Rest of Latin America)
     • Middle East & Africa (GCC, Israel, South Africa, Rest of Middle East)

1. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
   • Competitive Overview
   • Competitive Benchmarking
   • Market Share Analysis
   • Key Developments In The Global TV Analytics Market
   • Key Developments: Mergers & Acquisitions
   • Key Developments: Collaboration
   • Key Developments: Contracts & Agreements
   • Key Developments: Expansion
   • Key Developments: Product Developments
2. Company Profiles

• Company Overview
• Product Portfolio
• Key Highlights
• Financial Performance
• Business Strategies
• SWOT Analysis

• • IBM
  • Google
  • The Nielsen Company
  • Zapr Media
  • Alphonso
  • TVSQUARED
  • Amobee
  • Clarivoy
  • Tvbeat
  • BLIX

1. The Last Word
   • Future Impact
   • About Us
   • Contact