TV Advertising Market, By Type (20 Seconds, 60 Seconds, and More than 60 Seconds), By Application (Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

Introduction:

Television advertising is the production and airing of advertisements on television for the purpose of promoting a product or service. TV advertising is the most common and effective way to reach consumers. Televisions have been a staple in the average home for decades, people use them as entertainment, news and educational tool. But another common use of television is advertising. Advertisers have long used television commercials to sell products or services to consumers. TV advertising is used by many companies to convey a message on television that typically promotes a product, brand, or service. As a wide range of population around the world engages with television content, TV advertising has become the preferred vehicle for all advertisers. The TV advertising market is expected to grow significantly during major events such as the Super Bowl and the World Cup, while their absence results in slower revenue growth. On an average, the common people of the world spend more than four hours in front of the TV, which is a major factor in the growth of the TV advertising market. TV Advertising Market size accounted for US$ 88.3 billion in 2020 and is estimated to be US$ 131.09 Billion by 2030 and is anticipated to register a CAGR of 4.4%.

                                               Offers high reliability and increasing penetration

The market for TV advertising has grown as the adoption of television has increased, television advertising is a great platform to promote your brand or business, helping you gain the trust of your target market. It shows that you are serious about what you are offering to customers. For years, television advertising has been a reliable and authentic way for brands to connect with their audiences and gain exposure for new products and services. Although the format of television advertising has evolved over the years, its effectiveness remains the same. Television as a medium operates on the assumption that its audience sees whatever is advertised on the screen. However, people are likely to continue their work or turn off the TV until their show resumes. The increasing penetration of digital giants Google and Facebook is pulling advertising away from TV which could negatively impact the growth of the TV advertising market. Additionally, digital media provides brands with better data to track if their ads are working which will hinder the growth of the TV advertising market.

 

Technological advancement

Technological advances in Internet technology and software over the past two decades have fueled modern CTV advertising technology. Connected TV advertising is gaining popularity among advertisers as this cutting-edge technology surpasses the technological capabilities of linear TV. Technology has transformed marketing by making campaigns more personalized and immersive for people and creating an ecosystem for marketers that is more integrated and targeted. Television advertising began in the early 1940s when the United States Federal Communications Commission (FCC) issued commercial licenses to 10 US stations. Then, as TV technology evolved—with color pictures, more channels, and increased distribution—the industry quickly became a money maker.

 

Source: Prophecy Market Insights

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

The Global TV Advertising Market is segmented based on type, application, and region.

On the basis of type, the Global TV Advertising Market is segmented into 20 Seconds, 60 Seconds, and More than 60 Seconds. On the basis of application, the target market is classified into Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, and Others. TV advertising is used for advertising aims to inform customers about their product and convince customers that the company's services or products are the best, enhance the company's image, show and create demand for products or services, demonstrate new uses for established products, announce new products and programs.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On region the Global TV Advertising Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Despite competition from new media platforms, television is expected to remain the largest advertising segment. Moreover, rising television penetration in emerging markets such as Latin America, Eastern Europe, Africa, Middle-East, China and India is expected to boost the television advertising market in these regions. North America currently represents the region for television advertising.

Report Scope:

Attribute	Details
Base year for estimation	2020
Forecast period	2020 – 2030
Market representation	Revenue in USD Million & CAGR from 2020 to 2030
Market Segmentation	By Type - 20 Seconds, 60 Seconds, and More than 60 Seconds By Application - Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, and Others
Regional scope	North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa
Report coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the Global TV Advertising Market report based on type, application, and region:

Global TV Advertising Market, By Type:

• 20 Seconds
• 60 Seconds
• More than 60 Seconds

 

Global TV Advertising Market, By Application:

• Food & Beverage Industry
• Vehicles Industry
• Health and Medical Industry
• Commercial and Personal Services
• Consumer Goods
• Others

Global TV Advertising Market, By Region:

• • • North America
      • • U.S.
        • Canada
    • Europe
      • • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa

The key players operating the Global TV Advertising Market includes CBS, Comcast, News, Viacom, Fisher Communication, Gray Television, Zee-Sony, Sinclair Broadcast Group, Sun TV Network, and Walt Disney. For instance In September 2022, CCI may ask Zee-Sony combined entity to sell off some businesses, put a pricing cap on ad rates. The combined Sony-Zee will have more than 75 channels across genres. If the competition regulator feels that any genre is dominant, it can ask the proposed combination to sell part of the channels in that genre to another company (unrelated) to ensure there is no concentration and the deal will be allowed to go through.

• CBS
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Comcast
• News
• Viacom
• Fisher Communication
• Gray Television
• Zee-Sony
• Sinclair Broadcast Group
• Sun TV Network
• Walt Disney

 “*” marked represents similar segmentation in other categories in the respective section

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Thickness Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
   • PORTER’s
   • Investment Outlook
3. Market Purview
   • Executive Summary
   • Key Findings—Global Outlook for TV Advertising Strategies
     • Key Questions this Study will Answer
     • • By Type (20 Seconds, 60 Seconds, and More than 60 Seconds),
       • By Application (Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, and Others),
       • By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Overview
   • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
   • Y-o-Y Growth Analysis (%), 2020 – 2030
   • Regional Trends
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Regional Analysis
   • Regional Revenue Analysis
   • Regional By segment Analysis
   • Reasons for regional growth
   • Key Player of particular region
   • Countries Include in the report:

1. • • North America (U.S., Canada)
     • Europe (UK, France, Germany, Russia, Italy, Rest of Europe)
     • Asia Pacific (India, Japan, South Korea, China, Rest of Asia Pacific)
     • Latin America (Brazil, Mexico, Rest of Latin America)
     • Middle East & Africa (GCC, Israel, South Africa, Rest of Middle East)

1. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
   • Competitive Overview
   • Competitive Benchmarking
   • Market Share Analysis
   • Key Developments In The Global TV Advertising Market
   • Key Developments: Mergers & Acquisitions
   • Key Developments: Collaboration
   • Key Developments: Contracts & Agreements
   • Key Developments: Expansion
   • Key Developments: Product Developments
2. Company Profiles

• Company Overview
• Product Portfolio
• Key Highlights
• Financial Performance
• Business Strategies
• SWOT Analysis

• • CBS
  • Comcast
  • News
  • Viacom
  • Fisher Communication
  • Gray Television
  • LiveRail
  • Sinclair Broadcast Group
  • Sun TV Network
  • The Walt Disney

1. The Last Word
   • Future Impact
   • About Us
   • Contact