Global Swimwear Market, By Product Type (Women's Swimwear, Men's Swimwear, Goggles and Swim Caps), By Distribution Channel (Online Stores and Offline Stores), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast Till 2030

The worldwide swimwear market was valued at US$ 26.5 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 6.7% to reach US$ 47.6 billion by 2034.

Swimwear is a type of clothing specially designed for people engaged in a water-based activity or water sports such as swimming, water polo, surfing, water skiing, or even leisure activities such as sunbathing. It is also used to avoid skin rashes caused by contact with pool-chlorinated water. It is made from different types of fabrics such as polyester, nylon, spandex, and other blended fibers, which offer high elasticity & comfort. Swimwear is not only worn for swimming but is also used as semi-casual wear for pool parties and at outdoor venues such as restaurants, resorts, and shopping centers.

 Healthy Lifestyles by Participating in Fitness Activities

Swimming is a great workout because you need to move your whole body against the resistance of the water. Swimming is a good all-round activity because it keeps your heart rate up but takes some of the impact stress off your body, builds endurance, muscle strength, and cardiovascular fitness, and helps maintain a healthy weight. In addition, it keeps a healthy heart and lungs, tones muscles, and builds strength, provides an all-over body workout, as nearly all of your muscles are used during swimming. Growing fitness concerns among various age groups are fueling the demand for swimming as the best physical exercise. This is, in turn, paving a roadmap for the purchase of swimwear products in large numbers.

Swimming in Sports

Swimming is the most popular sport in many countries such as Russia, China, India, and Australia. Increase in the participation rate of water sports also contributes to the industry growth. The adoption of supporting products such as assisted fits in swimming pools and the growing popularity of international sports events such as Paralympics is encouraging the old and disabled population to participate in swimming activities. The increasing participation of the old and physically disabled population has increased the demand for swimwear. This swimwear market analysis highlights the growing participation of the elderly and the physically disabled population in swimming activities as one of the key factors that will drive the global swimwear market growth. Since 2004, swimming in the United States has experienced a notable bump in participation each year, following the Summer Olympics. According to outdoor foundation, there has been a 4% increase in the number of people who swim in the US, from 2014 to 2015. High school and club participation have seen steady growth over time, but perhaps most importantly, the ability to swim has been increasing. In 2017, the USA Swimming Foundation announced a 5-10% increase in swimming ability among children in the United States.

High Cost of Raw Material

Swimwear requires some special kind of systematic processing and designing of raw materials and fabrics such as polyester, nylon, polypropylene, spandex, and neoprene to produce the desired texture, design, look, and other fashion attributes of swimwear. The price volatility of these raw materials affects the size of the market to a greater extent. Huge investments are required for R&D to cater to the fluctuating demand for different designs, which leads to the high cost of designing, thereby hampering the growth of the market.

The emergence of smart-connected swimwear will also influence the growth of the market. Smart swimwear enables users to plan swimming and related activities accordingly to execute these activities without any hassle. It offers various features, including cream alert, UV alert, and valentine functions. UV sensors equipped in these swimwear actively tracks surrounding UV level and reminds the users to apply sunscreen. The swimwear also keeps users updated about nearby shopping centers, restaurants, salons and spas, and other beachside places through a smartphone application. This will create lucrative growth opportunity for the swimwear market.

The global swimwear market is segmented based on type, distribution channel, and region.

On the basis of type, the global swimwear market is segmented into women's swimwear, men's swimwear, goggles and swim caps. Based on distribution channel, the target market is classified into online stores and offline stores.

Regional Insights:

In the region, the global swimwear market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Asia Pacific dominates the global market in terms of revenue and is projected to continue its dominance in the coming years. The growing rate of population, rising health awareness among people, and product innovation are likely to propel the market growth in developed economies of the region. Additionally, growth in the participation rate of water sports and fitness among developing countries such as China and India at a domestic level is expected to positively influence regional market growth. Europe is the second largest regional market for swimwear products, followed by North America.  Western countries hold a significant market share due to relative growth in the acceptance of swimwear in Western European countries in recent times. Continuous increase in the expenditure on leisure goods, coupled with increasing preference for swimming as a recreational activity, is driving the market in North America. 

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the global swimwear market report based on type, distribution channel and region:

Global Swimwear Market, By Type:

• Women's Swimwear
• Men's Swimwear
• Goggles and Swim Caps

Global Swimwear Market, By Distribution Channel:

• Online Stores
• Offline Stores

Global Swimwear Market, By Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • • U.S.
    • Canada

The key players operating the global swimwear market include Diana Sport., American Apparel, Inc., Arena Italia S.p.A., NoZONE Clothing Limited, La Perla Group, O'Neill, Inc., PARAH S.p.A, Perry Ellis International, Inc., Jantzen Apparel LLC, and PVH Corp. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain a competitive edge in the target market. For instance, in 2017, TYR Sport Inc. announced its partnership with DelMoSports, a triathlon production company in the Mid-Atlantic region. The CEO mentioned that this partnership will lead them to have a great opportunity to continue energizing the triathlon community.

• Diana Sport.
• American Apparel, Inc.
• Arena Italia S.p.A.
• NoZONE Clothing Limited
• La Perla Group
• O'Neill, Inc.
• PARAH S.p.A
• Perry Ellis International, Inc.
• Jantzen Apparel LLC
• PVH Corp