Global Snus Market By Type Overview
Snus Market was valued at USD 3.3 Billion in 2024 and is projected to grow at a CAGR of 5.40% to reach USD 5.3 Billion by 2034.
Snus is a product which contains moist powder and non-fermented tobacco originated from dry pulvurized tobacco leaves. It is primarily sold as loose powder or in packets. This can be placed in upper lips for a longer time. Unlike the Indian tobacco called naswar, it needs not to be spitted because snus steam pasteurizes. Snus contains a highly addictive stuff called as nicotine and snus varies in different areas for its constituents or ingredients. Consumers prefer snus over other smokeless tobacco products as it is easily available and affordable for price sensitive consumers.
Growing consumption of snus as an alternative for cigarette and increasing popularity of smokeless tobacco products across the globe is playing key role to drive the global snus market. Research is done to create awareness about their products that have less health-damaging properties and a better alternative for cigarettes which is supporting the target market growth. Awareness are created by the manufacture to grow their customer base by explaining people how snus is less harmful than cigarette by keeping the lawful labour pratice and focusing on quality and health assurance. This has attributed to increased demand for snus which is fueling growth of the target market. However, snus has some side effects as it contains nicotine which makes an individual addictive to it and also snus has been associated with oral cancer. These factors are anticipated to restrain growth of the target market in the few years. Companies which are producing snus are expanding the market by convincing the people for snus over cigarette.
Global snus market is segmented into type, distribution channel, and region. The type segment is categorized into loose and portion suns. The loose snus is being consumed more than portion snus. On the basis of distribution channel the target market is divided into supermarket, hypermarket, convenience store, online mart. The hypermarket and supermarket has more dominancy than other in this market. On the basis of region, Global industrial market has been segmented North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
New branding and quality measures through different product line extensions are upgraded and grown through this company. According to the report of various journals and news, average consumption of loose snus is 20gm per day by a male individual in Sweden which makes Europe the dominating region in snus market followed by North American region like the U.S. and Canada. Followed by Asia Pacific, Latin America, and Middle East and Africa.
Key players operating in the global snus market includes British American Tobacco private limited, Altria Corporation limited, Imperial Brands PLC limited, GN Tobacco Sweden AB, Swedish Match AB (publ), Hay Island Holding Corporation, Manikchand Corporation limited , Got lands Snus Ab, DS Limited, and Japan Tobacco Inc.