Smart STB Market, By Type (Satellite Set-Top Box, DTT Set-Top Box, IPTV Set-Top Box, OTT Set-Top Box, and Cable Set-Top Box), By Resolution (HD (High Definition), SD (Standard Definition), UHD (Ultra-High Definition), By End-User (Residential, Commercial), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

A set-top box (STB), also colloquially known as a cable box is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of signal, turning the source signal into content in a form that can then be displayed on the television screen or other display device. They are used in cable television, satellite television, and over-the air television systems, as well as other uses.A set-top box (STB), also colloquially known as a cable box is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of signal, turning the source signal into content in a form that can then be displayed on the television screen or other display device. They are used in cable television, satellite television, and over-the air television systems, as well as other uses.

 Growing consumption of hybrid content, and digitization

The smart STB market is witnessing rapid transformations. The growing consumption of hybrid content, digitization in emerging economies, the rising internet penetration, and growing demand from the commercial sector are some of the prominent factors leading to the growth of the smart STB market. Besides, the digitization of cable networks in high population countries has also increased the demand for smart set-top boxes. Also, the emergence of new smartphone and online platforms and digital pathways is supporting operators to provide cloud-based non-linear and on-demand services, thereby offering a high potential and growth for the smart STB market during the forecast period.

 The increasing consumption of OTT content

The increasing consumption of OTT content on smartphones and other handheld devices are major drivers for the smart set-top box market. The rising demand for energy-efficient smart appliances is expected to generate high innovation opportunities for smart set-top boxes during the forecast period. The introduction of artificial intelligence and voice assistant technology is also fueling the smart STB market growth.

The smart STB market is segmented based on type, resolution, end user and region.

On the basis of type, the smart STB market is segmented into satellite set-top box, DTT set-top box, IPTV set-top box, OTT set-top box, and cable set-top box. IPTV segment captured more than one-third of the global smart set top box market and is expected to grow at a high CAGR during the forecast period. YouTube, Netflix, and Amazon Prime are the most popular platforms, which are gaining prominence in terms of content and delivery, thereby fueling demand for smart STB devices. Based on resolution, the target market is classified into HD (high definition), SD (standard definition), and UHD (ultra-high definition). Consumers are increasingly demanding seamless, high-quality video streaming along with value-added services such as channel pack subscriptions, HD channels and interactive videos. Based on end user, the target market is classified into residential, commercial. The residential segment has a large market share in the smart set top box market by end-user and is expected to grow at a CAGR during the forecast period. Increased internet penetration, government mandates for digitization regulations, and the shift from linear TV to non-linear and on-demand content have contributed to the significant growth of the segment.

Regional Insights:

On region the smart STB market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is primarily driven by the early adoption of technological advancement, the presence of a large number of major players, and the increased disposable income. Asia-Pacific is expected to become the largest market, owing to the growing adoption of different set-top boxes in countries, such as China and India. A large part of the Asian population still depends on set-top boxes and television sets for entertainment.

Smart STB Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the Smart STB market report based on Type, Resolution, and region:

Smart STB Market, By Type:

• Satellite Set-Top Box
• DTT Set-Top Box
• IPTV Set-Top Box
• OTT Set-Top Box
• Cable Set-Top Box

Smart STB Market, By Resolution:

• HD (High Definition)
• SD (Standard Definition)
• UHD (Ultra-High Definition)

Smart STB Market, By End User:

• Commercial
• Residential

Smart STB Market, By Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • • U.S.
    • Canada

Rest of Middle East & Africa

The key players operating the smart STB market includes Huawei Technologies Co. Limited, ARRIS International, Technicolor SA (Cisco System Inc.), Humax holdings Co. Ltd., Dish Network Corporation, CommScope, Technicolor, Apple, Skyworth, Xiaomi, Airtel. For instance, in March 2018, Dish TV India Limited announced the completion of its merger with Videocon D2h Limited. With this acquisition, the two companies created one of the largest listed media companies in India and promised to lower the procurement costs of set-top boxes. Mergers of this stature supplement market growth and help in increasing the demand from consumers.

• Huawei Technologies Co. Limited
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• ARRIS International
• Technicolor SA (Cisco System Inc.)
• Humax holdings Co. Ltd.
• Dish Network Corporation
• CommScope
• Technicolor
• Apple
• Skyworth
• Xiaomi
• Airtel

 “*” marked represents similar segmentation in other categories in the respective section