Global Sensitive Toothpaste Market, By Product Type (Highly Sensitive Toothpaste and Low Sensitive Toothpaste), By Distribution Channel (Online and Offline (Supermarkets/ Hypermarkets, Specialty Stores, and Retail Stores)), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2029

Report Code: PMI423420 | Publish Date: June 2020 | No. of Pages: 146

Global Sensitive Toothpaste Market Overview

Sensitive toothpaste is a paste or gel dentifrice used to clean the teeth, prevent cavities, remove plaque, and whiten teeth besides treating sensitivity in the gums. Brushing regularly with a sensitive toothpaste help adults to prevent different and early stages of tooth decay and strengthen exposed roots and weak spots. The major ingredients in toothpastes are fluoride, sorbitol, glycerol, sodium lauryl sulfate, calcium carbonate. Among these, fluoride has the key factor to fight against tooth decay.

Global Sensitive Toothpaste Market Dynamics

Increasing awareness about dental hygiene and growing prevalence of dental cares

Growing prevalence of dental caries and increasing awareness about dental hygiene are the major factors boosting growth of demand for sensitive toothpaste globally. Several market players are taking initiative in order to spread awareness regarding good oral health and dental hygiene. For instance, the American Association of Orthodontists (AAO) recently collaborated with Oral-B and crest to spread awareness among orthodontic patients concerning oral hygiene and the necessity of good oral care habits. Growing awareness among individuals regarding aids in improving personal hygiene and cosmetic dental treatments are also projected to further propel growth for adult toothpastes over the forecast period

Innovative marketing strategies

Key players are coming up with different brands of sensitive toothpastes providing multiple benefits such as whitening, deep clean, repair and protection, fresh mint flavor, and herbal multi care. Increasing adoption of whitening toothpastes owing to its various benefits is driving the market growth. Additionally, innovative marketing strategies implementation by major vendors is projected to drive the growth of the market for sensitive toothpaste. Colgate-Palmolive and Sensodyne are the two major brands which create awareness about oral sensitivity and increase the adoption of sensitive toothpastes among consumers.

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Global Sensitive Toothpaste Market Segmentation

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

The global sensitive toothpaste market is segmented based on product type, distribution channel, end-user, and region.

On the basis of product type, the global sensitive toothpaste market is segmented into highly sensitive toothpaste and low sensitive toothpaste. Based on distribution channel, the global market is classified into online and offline (supermarkets/ hypermarkets, specialty stores, and retail stores)

Regional Insights:

 

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On region the global sensitive toothpaste market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific estimated for highest share in terms of revenue in 2019 owing to growing demand for oral care products among individuals in China and India. Growing awareness about dental hygiene and disposable income are boosting the market growth for sensitive toothpaste in this region. As per WHO, about 34% people of India have oral sensitivity problem. According to Oral Health Epidemiological Investigation, major population of China has oral problems. Support of government for development of oral health sector in China is propelling the growth of this market.

 

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Report Scope:

Attribute

Details

Base year for estimation

2020

Forecast period

2020 – 2029

Market representation

Revenue in USD Million & CAGR from 2020 – 2029

Market Segmentation

By Product Type- Highly Sensitive Toothpaste and Low Sensitive Toothpaste

By Distribution Channel– Online and Offline (Supermarkets/ Hypermarkets, Specialty Stores, and Retail Stores)

Regional scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2026. For the purpose of this study, has segmented the global sensitive toothpaste market report based on product type, distribution channel, and region.

Global Sensitive Toothpaste Market, By Product type:

  • Highly Sensitive Toothpaste
  • Low Sensitive Toothpaste

Global Sensitive Toothpaste Market, By Distribution Channel:

  • Online
  • Offline
  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Retail Stores

Global Sensitive Toothpaste Market, By Region:

      • North America
          • U.S.
          • Canada
      • Europe
          • Germany
          • UK
          • France
          • Russia
          • Italy
          • Rest of Europe
      • Asia Pacific
          • China
          • India
          • Japan
          • South Korea
          • Rest of Asia Pacific
      • Latin America
          • Brazil
          • Mexico
          • Rest of Latin America
      • Middle East & Africa
          • GCC
          • Israel
          • South Africa
          • Rest of Middle East & Africa

Global Sensitive Toothpaste Market Key Players

The key players operating the global sensitive toothpaste market includes Colgate-Palmolive Company, Church and Dwight Co., Inc., GlaxoSmithKline plc, Procter and Gamble, Unilever, and Tom's of Maine. Major companies involved in the market are spending in promotion of new products. For instance, Sensodyne brand of GSK is focusing on oral care with the help of Google and Chabot Assistant. Colgate-Palmolive Company, Procter and Gamble, and GlaxoSmithKline plc, are dominating the market.

Global Sensitive Toothpaste Market Company Profile

  • Colgate-Palmolive Company
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Church and Dwight Co., Inc.
  • GlaxoSmithKline plc
  • Procter and Gamble
  • Unilever
  • Tom's of Maine

 “*” marked represents similar segmentation in other categories in the respective section

Global Sensitive Toothpaste Market Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years Considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Thickness Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for Sensitive Toothpaste Strategies
      • Key Questions this Study will Answer
      • Market Snippet, By Product Type
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. Global Sensitive Toothpaste Market, By Product Type, 2020 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2029
      • Y-o-Y Growth Analysis (%), 2020 – 2029
      • Segment Trends
    • Highly Sensitive Toothpaste
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2029
    • Low Sensitive Toothpaste
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2029
  6. Global Sensitive Toothpaste Market, By Distribution Channel, 2020 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2029
      • Y-o-Y Growth Analysis (%), 2020 – 2029
      • Segment Trends
    • Online
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2029
    • Offline
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2020 – 2029
        • Supermarkets/ Hypermarkets
        • Specialty Stores
        • Retail Stores
  7. Global Sensitive Toothpaste Market, By Region, 2020 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2029
      • Y-o-Y Growth Analysis (%), 2020 – 2029
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Mn), By Product Type, 2020 – 2029
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2029
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Mn), By Product Type, 2020 – 2029
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2029
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Mn), By Product Type, 2020 – 2029
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2029
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Market Size and Forecast (US$ Mn), By Product Type, 2020 – 2029
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2029
      • Market Size  and Forecast (US$ Mn), By Country, 2020 – 2029
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Market Size and Forecast (US$ Mn), By Product Type, 2020 – 2029
      • Market Size and Forecast (US$ Mn), By Distribution Channel, 2020 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2020 – 2029
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East
  8. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
  9. Company Profiles
      • Colgate-Palmolive Company
        • Company Overview
        • Product Type Portfolio
        • Key Highlights
        • Financial Overview
        • Business Strategies
      • Church and Dwight Co., Inc.
      • GlaxoSmithKline plc
      • Procter and Gamble
      • Unilever
      • Tom's of Maine
  10. The Last Word
    • Future Impact
    • About Us
    • Contact

FAQs

The sensitive toothpaste market is segmented into product type, distribution channel, end-user, and region.

Factors driving market growth include the increasing prevalence of tooth sensitivity, consumer awareness of oral health, and innovations in toothpaste formulations for sensitive teeth.

Global restraints may involve competition from alternative oral care products, concerns about the efficacy of sensitive toothpaste, and regulatory challenges related to dental claims.

The report covers North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America is anticipated to dominate the Sensitive Toothpaste Market, exhibiting a significantly high revenue share over the forecast period.

The key players operating the global sensitive toothpaste market includes Colgate-Palmolive Company, Church and Dwight Co., Inc., GlaxoSmithKline plc, Procter and Gamble, Unilever, and Tom's of Maine.