Sensitive Toothpaste Market By Product Type (Highly Sensitive Toothpaste and Low Sensitive Toothpaste), By Distribution Channel (Online and Offline (Supermarkets/ Hypermarkets, Specialty Stores, and Retail Stores)), and By Region - Trends, Analysis and Forecast till 2027

Sensitive Toothpaste Market Accounted For USD 47.1 Billion In 2019 And Is estimated to be USD 73.6 Billion By 2027 and Is anticipated To Register A Cagr Of 5.8%.

Sensitive toothpaste is a paste or gel dentifrice used to clean the teeth, prevent cavities, remove plaque, and whiten teeth besides treating sensitivity in the gums. Brushing regularly with a sensitive toothpaste help adults to prevent different and early stages of tooth decay and strengthen exposed roots and weak spots. The major ingredients in toothpastes are fluoride, sorbitol, glycerol, sodium lauryl sulfate, calcium carbonate. Among these, fluoride has the key factor to fight against tooth decay.

Increasing awareness about dental hygiene and growing prevalence of dental cares

Growing prevalence of dental caries and increasing awareness about dental hygiene are the major factors boosting growth of demand for sensitive toothpaste globally. Several market players are taking initiative in order to spread awareness regarding good oral health and dental hygiene. For instance, the American Association of Orthodontists (AAO) recently collaborated with Oral-B and crest to spread awareness among orthodontic patients concerning oral hygiene and the necessity of good oral care habits. Growing awareness among individuals regarding aids in improving personal hygiene and cosmetic dental treatments are also projected to further propel growth for adult toothpastes over the forecast period

Innovative marketing strategies

Key players are coming up with different brands of sensitive toothpastes providing multiple benefits such as whitening, deep clean, repair and protection, fresh mint flavor, and herbal multi care. Increasing adoption of whitening toothpastes owing to its various benefits is driving the market growth. Additionally, innovative marketing strategies implementation by major vendors is projected to drive the growth of the market for sensitive toothpaste. Colgate-Palmolive and Sensodyne are the two major brands which create awareness about oral sensitivity and increase the adoption of sensitive toothpastes among consumers.

Sensitive toothpaste market is segmented based on product type, distribution channel, end-user, and region.

On the basis of product type, the global sensitive toothpaste market is segmented into highly sensitive toothpaste and low sensitive toothpaste. Based on distribution channel, the global market is classified into online and offline (supermarkets/ hypermarkets, specialty stores, and retail stores)

Regional Insights:

On region the global sensitive toothpaste market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific estimated for highest share in terms of revenue in 2019 owing to growing demand for oral care products among individuals in China and India. Growing awareness about dental hygiene and disposable income are boosting the market growth for sensitive toothpaste in this region. As per WHO, about 34% people of India have oral sensitivity problem. According to Oral Health Epidemiological Investigation, major population of China has oral problems. Support of government for development of oral health sector in China is propelling the growth of this market.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2026. For the purpose of this study, has segmented the global sensitive toothpaste market report based on product type, distribution channel, and region.

Global Sensitive Toothpaste Market, By Product type:

• Highly Sensitive Toothpaste
• Low Sensitive Toothpaste

Global Sensitive Toothpaste Market, By Distribution Channel:

• Online
• Offline

• Supermarkets/ Hypermarkets
• Specialty Stores
• Retail Stores

Global Sensitive Toothpaste Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South AfricaRest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

The key players operating the global sensitive toothpaste market includes Colgate-Palmolive Company, Church and Dwight Co., Inc., GlaxoSmithKline plc, Procter and Gamble, Unilever, and Tom's of Maine. Major companies involved in the market are spending in promotion of new products. For instance, Sensodyne brand of GSK is focusing on oral care with the help of Google and Chabot Assistant. Colgate-Palmolive Company, Procter and Gamble, and GlaxoSmithKline plc, are dominating the market.

• Colgate-Palmolive Company
• Church and Dwight Co., Inc.
• GlaxoSmithKline plc
• Procter and Gamble
• Unilever
• Tom's of Maine