Sanitary Ware Market Size, Share, By Type, Material, Operating Mode, End-User, and Region - Trends, Analysis, and Forecast till 2035

• The sanitary ware market size is expected to reach USD 26.5 billion by 2035.
• The market was valued at USD 14.9 billion in 2024.
• It is advancing with a CAGR of 6.5%.

Sanitary ware refers to plumbing fixtures and types that are installed in bathrooms, kitchens, and other spaces for hygiene and sanitation purposes. The target market is a dynamic and growing sector within the broader construction and home improvement industry. It encompasses the Typeion, distribution, and sale of Types designed to meet the sanitation needs of residential, commercial, and public spaces.    

For instance, in July 2022, Varmora Granito Pvt Ltd - one of India's leading tile, sanitaryware and bathware brands has launched an exclusive range of premium sanitaryware, faucets, kitchen sink, water heaters and bathware accessories. Over 350 dealers and distributors across the country participated in the national launch and dealer meet organized in Udaipur, Rajasthan, on July 12-13 for the launch. 

Key Takeaways:

• Asia Pacific held the largest share of the market in 2024 due to rapid urbanization and significant investment in infrastructure across the region.
• North America is expected to be the fastest-growing market during the forecast period as they focuses on luxury and sustainable sanitary ware solutions in the region.
• By type, the toilet sinks/water closets segment is expected to account for the largest share of the sanitary ware market in the upcoming years as it encompass growing consumer focus on eco-friendly sanitary ware Types that enhance functionality and hygiene in both residential and commercial spaces.

Key Drivers of Target Market:

Government Initiatives is expected to Boost Market Growth

Various government initiatives aimed at promoting sanitation and hygiene, such as in India "Swachh Bharat Abhiyan," have led to increased awareness and demand for sanitary ware Types. Further, these initiatives encourage the use of durable and hygienic sanitary solutions and is expected to boost the target market growth.       

• For instance, in April 2024, Under the Jan Aushadhi Suvidha scheme, the government provides affordable sanitary napkins through its network of Jan Aushadhi stores. These napkins are manufactured by HLL Lifecare Limited, a public sector undertaking, and are available at a subsidized price of Rs. 1 per pad. Recognizing the environmental impact of traditional sanitary napkins, the government has emphasized the use of biodegradable alternatives. HLL Lifecare Limited has developed biodegradable sanitary napkins made from natural materials such as bamboo fiber and corn starch. These napkins are available at Jan Aushadhi stores and online platforms.

Rising Disposable Incomes is Expected to Speed Up Market Expansion

Increasing disposable incomes among consumers particularly in emerging markets are leading to a shift in preferences towards premium and designer sanitary ware Types. Consumers are willing to invest in high-quality fixtures that enhance aesthetics and functionality.   

• For instance, in May 2024, Sternhagen, a German brand known for its sanitary ware and bathroom fittings, has announced their new collection in collaboration with one of the major interior designer. The Types displayed at the event included glass basins, metallic basins, and ceramic basins featuring art inspired from Moroccan tessellations and tilework.

Restraints:

Competition from Alternative Materials restrict target market growth

The presence of alternative materials for bathroom fixtures such as plastic or composite materials, can pose a challenge to traditional ceramic sanitary ware. These alternatives may be perceived as more affordable or easier to maintain.

• Counterbalance Statements: Ceramic sanitary wares, particularly those made from vitreous china and porcelain, offer a glossy finish that not only enhances aesthetic appeal but also provides a non-porous surface that resists the growth of harmful microorganisms. This hygiene factor is increasingly important to consumers, especially in shared spaces.  

Opportunities & Market Trends:

Growing Demand for Eco-Friendly Types to Provider Better Future Opportunities 

• Through tokenization the investors can access real estate markets globally without the complexities of traditional cross border transactions. This global reach enables diversification of investment portfolios and mitigates risks associated with local market fluctuations.
• For instance, in May 2023, KNH continuously dedicates itself to the research & development of the most advanced technology, with an aim to reduce the plastic materials and introduce eco-friendly Types, thus making the feminine hygiene Types under its brand-name the safest and compliant with the international standards. With the use of bio-based materials, nonwovens and mono materials fully recyclable in the feminine hygiene Types and wet wipes, they are offering the women and the families an option of being comfortable and eco-friendly.

The sanitary ware market is classified into type, material, operating mode, end user, and region.

Type:

Sanitary ware market by type is categorized into toilet sinks/water closets, wash basins, cisterns, faucets, showers, bathroom accessories, and others. The toilet sinks/water closets segment is expected to dominate over the forecast period as this is indicated by multiple sources, which highlight that flat plate collectors are widely used due to their cost-effectiveness, simplicity of design and ease of installation.

• For instance, in October 2024, Roca presents two new products that put design and technology at the service of hygiene and wellbeing, along with one of the most innovative materials for the bathroom space. In-Wash In-Tank, the smart toilet with integrated cistern, the Smart Shower, with customized settings and programming through the mobile phone, and Senceramic, the revolution of ceramics for the shower space, evidence Roca’s commitment to the development of customizable and user-friendly solutions that will improve the bathroom experience.

Material:

By material, the sanitary ware market is segmented into ceramic, plastic, glass, metal, stainless steel, and others. The ceramic segment dominates the focused market share as it is are favored for their durability, resistance to water and stains, and aesthetic appeal, making them the preferred choice for various sanitary ware applications.

• For instance, in October 2023, Hansgrohe has launched its exquisite range of sanitary ceramics, marking a significant milestone for the premium brand. The unveiling of the EluPura toilet range and the Xelu, Xevolos, and Xuniva washbasin collections has positioned Hansgrohe as a holistic bathroom solution provider, offering a complete range of high-quality products to cater to every aspect of bathroom design.

Operating Mode:

Sanitary Ware market by Operating Mode is categorized into (manual, and automated). The automated segment is expected to dominate over the forecast period as it is driven by the increasing integration of smart technologies into sanitary ware products, such as touchless faucets, smart toilets and advanced shower systems. 

End User:

By End-User, the sanitary ware market is segmented into residential, commercial, industrial, and other end-users. The commercial segment dominates the focused market share as it is driven by extensive infrastructural developments and renovations in commercial facilities, such as hotels, office spaces, shopping centers and educational institutions. 

Region:

Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Asia Pacific: This region is expected to dominate the target market share as the expanding middle class and government initiatives aimed at improving sanitation further fuels demand for sanitary ware products in this region.  

• For instance, in February 2023, Hindware Limited, the leading sanitaryware and Faucets Company, launched its experiential store – Lacasa in Kerala. Lacasa will serve architects, interior designers, business buyers as well as homeowners to get real time experience of the entire bathware, lounge and tiles product offerings from Hindware, Hindware Italian Collection, Queo, and Hindware Italian Tiles.

North America: This is largest and fastest-growing region in target market as this region benefits from an established infrastructure and a consumer base that increasingly prioritizes eco-friendly and water-efficient solutions. 

• For instance, in December 2022, American Standard launches Neo Modern, a smart and functional sanitary ware collection. Smart details on Neo Modern faucets, such as an angled arc on the lever and smooth handle performance, promise homeowners added comfort. The great design is made effortless as Neo Modern combines convenience and smart functionality to meet every day needs. The clean, crisp lines of this collection is highly versatile for many bathroom styles.

Sanitary Ware Market Report Scope:

Segmentation:

By Type:

• Toilet Sinks/Water Closets
• Wash Basins
• Cisterns
• Faucets
• Showers
• Bathroom Accessories
• Others

By Material:

• Ceramic
• Plastic
• Glass
• Metal
• Stainless Steel
• Others  

By Operating Mode:

• Manual
• Automated

By End User:

• Residential
• Commercial
• Institutional
• Others  

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Indonesia
  • Malaysia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating in the sanitary ware market include Jaquar Global, Hindware, Cera Sanitaryware, Parryware, and among others. A combination of regional and international huge companies are competing for market dominance in the highly competitive target market. Product innovation, quality, cost, sustainability and post-purchase services are the main focusses of the competition.   

For instance, in October 2024, the opening of Kohler's first Studio Kohler in India has brought a new level of elegance and creativity to Hyderabad. This eagerly awaited location, which is situated in the busy Banjara Hills, intends to be a source of inspiration by skilfully fusing innovation and art to relaunch bathroom equipments and design globally. Architects, designers, and discriminating customers can explore outstanding items, have imaginative conversations, and realize their design concepts in the immersive haven that Studio Kohler offers.

List of Key Players in the Market:

• Jaquar Global
• Hindware
• Cera Sanitaryware
• Parryware
• Kohler Co.
• Roca Sanitario, S.A.
• Duravit AG
• TOTO LTD
• American Standard
• ICERA
• Lixil Group Corporation
• Geberit AG
• Ideal Standard International
• Franke Group
• GROHE AG  

• In September 2024, Lakes Showering Spaces has launched its Linear Shower Tray range, designed to complement the brand’s Modular Walk-In collection. The Linear Shower Tray complements Lakes' Modular Walk-In line, which was introduced earlier this year, in a seamless manner. The tray collection is designed to satisfy the needs of modern bathrooms and is centered on a simple, clean design with a sophisticated end drain system. 
• In August 2024, Kitchen water place specialist Blanco has launched a new series of 7 base cabinet and sink organization products, which are designed to enhance the functionality of any kitchen, making daily tasks more efficient and enjoyable. The new waste and organization products fit seamlessly into standard base cabinets, making them a versatile addition for any kitchen layout.
• In July 2024, The Italian bathroom manufacturer Flaminia has harnessed the stellar talents of Nendo to sprinkle a little stardust over its 70th anniversary celebrations. It is a collaborative relationship that has worked wonders for the brand since 2010 –combining the Italian rigour of ceramic sanitaryware with the whimsical imagination of Oki Sato’s studio.
• In May 2024, Delta Faucet Company is launching Touch2O with Touchless Technology. Originally unveiled at the 2024 Kitchen & Bath Industry Show, this time-saving innovation helps cut down on cleaning by keeping kitchen faucets mess-free. Making multi-tasking even easier, Touchless Technology provides three easy ways to control the flow of water by placing a hand near the faucet to activate the motion sensor, tapping anywhere on the faucet surface, or using the standard handle for manual control.
• In April 2024, Duravit, a leading premium sanitary ware brand has extended its bathroom faucets portfolio and announced the launch of three new series “wave, circle and Manhattan faucet series”. All three faucet lines come at an impressively attractive price point and offer added value to architects and developers not least through sustainable features such as FreshStart, MinusFlow, and EasyClean.
• In November 2023, Unicharm Corporation's subsidiary in Indonesia, PT Uni-Charm Indonesia Tbk (UCI) has launched a limited-time product using bio material, Charm Daun Sirih + Herbal Bio from its sanitary napkin brand Charm in Indonesia on World Environment Day.

Analyst View for sanitary ware market:

Sanitary ware market is witnessing robust growth which is driven by rapid urbanization, increasing construction activities, and rising consumer demand for sustainable and aesthetically appealing bathroom solutions. Further, in the coming years the focused market will continue to expand supported by technological advancements and also growing emphasis on hygiene and water efficiency.

More Related Reports

Ceramic Sanitary Ware Market
Metamaterials Market
Advanced Carbon Materials Market
Self-Healing Materials Market
Operating Room Management Solution Market