Proximity Marketing Market, By Component (Hardware, Software, and Service), By Technology (Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, and Others), By Application (Retail and E-Commerce, Healthcare, Infrastructural, Media and Entertainment, Transportation and Logistics, Hospitality, BFSI, and Other), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Due to its ease of use in setting up networks that allow users to access any kind of information, proximity marketing has ushered in a new era of wireless networking. Because it connects professionals and customers by giving them the information they need to make an immediate purchase, proximity marketing is attractive to consumers. Through the automation of conventional marketing strategies, proximity marketing also aids firms in saving money. Proximity Marketing Market size was valued at US$ 30.54 billion in 2020 and is estimated to be US$ 338.45 billion by 2030 and is anticipated to register a CAGR of 26.0%.

The widespread use of smartphones and proximity marketing, which enables the use of location data and analytical tools, are driving the global market for proximity marketing. Apart from that, a lack of awareness among end users may hinder the entire industry on a worldwide scale because it is a recently developed sector to ensure consumer convenience.                         

Global Proximity Marketing market has been segmented on the basis of component, technology, application, and region.

Based on the component the target market is classified as Hardware, Software, and Service. On the basis of technology, the global Proximity Marketing market includes Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, and Others. On the basis of application, the global Proximity Marketing market includes Retail and E-Commerce, Healthcare, Infrastructural, Media and Entertainment, Transportation and Logistics, Hospitality, BFSI, and Other. 

Regional Insights:

On basis of region the Global Proximity Marketing Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market for global proximity marketing is the fastest-growing category in Asia Pacific. Organizations are turning to proximity marketing as an effective communication channel to reach the greatest number of customers over the anticipated term due to the increasing use of smartphones and mobile internet in the area.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the Global Proximity Marketing report based on test, application, and region.

Global Proximity Marketing Market, By Component:

• Hardware
• Software
• Service

Global Proximity Marketing Market, By Technology:

• Wi-Fi
• BLE Beacon
• Near Field Communication (NFC)
• GPS Geofencing
• Others

Global Proximity Marketing Market, By Application:

• Retail and E-Commerce
• Healthcare
• Infrastructural
• Media and Entertainment
• Transportation and Logistics
• Hospitality
• BFSI
• Other

Global Proximity Marketing Market, By Region:

• North America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • U.S.
  • Canada

The key players operating the Global Proximity Marketing Market includes Apple Inc., Google Inc., Microsoft Corporation, Qualcomm Inc., Zebra Technologies Corporation, Bluvision Inc., Estimote Inc., inMarket Media LLC, Proxama PLC, and ROXIMITY

• Apple Inc.*
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Google Inc.
• Microsoft Corporation
• Qualcomm Inc.
• Zebra Technologies Corporation
• Bluvision Inc.
• Estimote Inc.
• inMarket Media LLC
• Proxama PLC
• ROXIMITY

 “*” marked represents similar segmentation in other categories in the respective section

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Thickness Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
   • PORTER’s
   • Investment Outlook
3. Market Preview
   • Executive Summary
   • Key Findings—Global Outlook for Proximity Marketing Strategies
     • Key Questions this Study will Answer
     • • By Component (Hardware, Software, and Service),
       • By Technology (Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, and Others),
       • By Application (Retail and E-Commerce, Healthcare, Infrastructural, Media and Entertainment, Transportation and Logistics, Hospitality, BFSI, and Other),
       • By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Overview
   • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
   • Y-o-Y Growth Analysis (%), 2020 – 2030
   • Regional Trends
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Regional Analysis
   • Regional Revenue Analysis
   • Regional By segment Analysis
   • Reasons for regional growth
   • Key Player of particular region
   • Countries Include in the report:

1. • • North America (U.S., Canada)
     • Europe (UK, France, Germany, Russia, Italy, Rest of Europe)
     • Asia Pacific (India, Japan, South Korea, China, Rest of Asia Pacific)
     • Latin America (Brazil, Mexico, Rest of Latin America)
     • Middle East & Africa (GCC, Israel, South Africa, Rest of Middle East)

1. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
   • Competitive Overview
   • Competitive Benchmarking
   • Market Share Analysis
   • Key Developments In The Global Proximity Marketing Market
   • Key Developments: Mergers & Acquisitions
   • Key Developments: Collaboration
   • Key Developments: Contracts & Agreements
   • Key Developments: Expansion
   • Key Developments: Product Developments
2. Company Profiles

• Company Overview
• Product Portfolio
• Key Highlights
• Financial Performance
• Business Strategies
• SWOT Analysis

• Apple Inc., Google Inc., Microsoft Corporation, Qualcomm Inc., Zebra Technologies Corporation, Bluvision Inc., Estimote Inc., inMarket Media LLC, Proxama PLC, and ROXIMITY.

1. The Last Word
   • Future Impact
   • About Us
   • Contact