Personal Care Wipes Market By Type (Baby, General, Intimate, and Cosmetic), By Distribution Channel (Retail stores, Department store, Super market, Hypermarket, Specialty store, and E-commerce), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Trends, Analysis and Forecast till 2030

Personal care wipes are disposable sterile products, commonly used for personal hygiene as well as cleansing purpose. These wipes are used for personal hygiene, especially when water source is limited. Personal care wipes offers various benefits such as ease of use, portability, disposability, excellent absorption, softness, smoothness, and stretch ability etc.

Growing use of personal care wipes for personal hygiene, coupled with rising awareness about the benefits of personal care wipes to keep hygiene are major factors driving growth of the global market. In addition, increasing prevalence of diseases, rapid urbanization, and increasing disposable income have led to increased demand for personal care wipes which in turn fueling growth of the target market. However, increasing skin problems due to chemical contents present in wipes and cost of wipes are factors expected to restrain growth of the target market in the near future.

Personal care wipes market has been segmented on the basis of type, distribution, and region.

On the basis of type of personal care wipes the target market has been segmented into baby, general, intimate, and cosmetic. The baby personal care wipes segment has strong hold in the personal care wipes market, in terms of revenue owing to increase in awareness regarding baby hygiene across the globe. On the basis of distribution channel the target market has been segmented into retail stores, department store, super market, hypermarket, specialty store, and e-commerce.

 Regional Insights:

On the basis of region the target market has been segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is expected to account major market share as compared to that of other regions. Asia-Pacific personal care wipes market is expected to register significant share in terms of revenue due to increasing concerns among individuals regarding health in the countries of the region especially in China over the forecast period.

Key players operating in the personal care wipes market  includes Rockline Industries, Inc., Diamond Wipes International, Inc., Procter and Gamble Co., Kimberly Clark Corporation, Nice-Pak International Ltd., Meridian Industries Inc., Edgewell Personal Care, La Fresh Group, Inc., Unicharm International, and Johnson & Johnson Inc.