Patient Engagement Solution Market By Delivery Mode (Web-based, Cloud-based, On-premise), By Application (Social Management, Health Management, Home Healthcare Management, and Financial Health Management), By End User (Providers, Payers, Individual Users, and Others) and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Trends, Analysis and Forecast till 2034

Patient Engagement Solution Market was valued at US$ 20.81 Billion in 2024 and is projected to grow at a CAGR of 10.60% to reach US$ 56.6 Billion by 2034.

A patient engagement platform is a software program on their computer, tablet, or smartphone and it can be linked to the patient's health records. Alternatives for patients to participate, remind patients of protocol in an appealing way, provide customized patient interactions through digital marketing channels are few services that a patient engagement platform provides to maintain the people’s interest in their health.

Since the public is increasingly adopting digital life, the healthcare industry has boosted investment in the market for patient engagement solution platforms. The rise of the of the patient engagement solution platform and merging of big businesses that operate in several industries to create a digital platform have become key factors in the growth of the Patient Engagement Solution Market. Over the years the entries of startups with fresh ideas, which has already sparked the competition between them and well-established businesses has also become the major contribution in Patient Engagement Solution Market growth.

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Implementation of Government Initiatives and Regulations and the Increasing Healthcare Spending to Fuel Market Growth

Governments all across the world are putting in place a variety of laws and regulations to promote the use of patient engagement tools. The rise in usage of patient engagement software in various medical institutions has expanded along with the rise in healthcare spending by various governments to support patient-centered care. The continuous implementation of government initiatives and regulations and increased healthcare expenditure to promote patient-centered care has been the major contribution in the growth of the Patient Engagement Solutions Market.

For instance, in 2020, European Union (EU) Health Ministers signed a declaration to collaborate and establish an ‘ehealth’ common area that will allow for the free movement of electronic health records around Europe. This declaration also calls for ehealth to be made an integral part of the Europe 2020 strategy for the recovery of the European economy. Ehealth covers everything from electronic prescriptions and health cards, to a new information system that reduces waiting time and errors. E-health is also a tool for the EU to promote innovation and competitiveness.

Furthermore, in 2021, according to the Office for National Statistics (ONS), total current healthcare expenditure was estimated at £277 billion, it represents an increase in spending in nominal terms of 7.4% in 2020. The share of gross domestic product (GDP) attributed to healthcare was around 11.9% in 2021, which is similar to the share in 2020. Non-government healthcare expenditure is estimated to have grown by around 7.0% in nominal terms over 2021.

 Prevalence of Chronic Diseases

Ailments and chronic illnesses are becoming more and more common everywhere. These common health problems have been steadily increasing as a result of population ageing and cultural shifts. Given that both patient engagement and chronic illness management are inherently centered on the patient, healthcare professionals have to apply both treatment techniques concurrently. The greater involvement from patients is required as the prevalence of chronic diseases rises which drives the market growth.

For instance, in 2022, according to U.S Centers for Disease Control and Prevention (CDC), the number of Americans suffering from atrial fibrillation (often called AFib or AF) which is the most common type of treated heart arrhythmia has estimated from 2.7 to 6.1 million and this number is expected to rise to 12.1 million people in the United States by 2030. 26,535 deaths were recorded in the year 2019 because of atrial fibrillation (AFib).

Restrains:

On the other hand, the increasing need for infrastructure expenditures to execute patient engagement solutions is further anticipated to restrain the market's expansion over the forecast period. The market for patient engagement solutions also encounters significant growth challenges in the near future due to the rising deployment costs, limiting the target market growth. Data transfer between all of the stakeholders in the healthcare industry is being hampered by the growing worries about the security of patient health data. As a result of this, patient engagement initiatives are difficult to implement in many healthcare organizations, and potential end users are less inclined to accept patient engagement solutions.

Patient Engagement Solution Market is segmented based on Delivery mode, Application, End-Users and Region.

Delivery Mode Insight

On the basis of Delivery mode, Patient Engagement Solution Market is segmented into Web-based, Cloud-based, On-premise. Cloud-based segment is expected to dominate the target market growth due to the certain factors such as real-time data tracking from distant locations, integrated features, simple accessibility, minimal handling expenses, and simple data backup.

For instance, in May 2020, Microsoft launched their first industry-specific cloud service known as “Microsoft Cloud for Healthcare”, which is designed specifically for healthcare sector. This cloud service aids to provide deep data analytics for both structured and unstructured data that would enable customers to turn insight into action. The cloud service has focused on the important needs such as, patient engagement, health team collaboration and improving operational efficiencies.

Application Insights

On the basis of Application, Patient Engagement Solution Market is segmented into Social Management, Health Management, Home Healthcare Management, and Financial Health Management. Health Management segment are expected to dominate the target market growth due to the rising geriatric population and prevalence of chronic diseases. The growing healthcare consumerism has led to the patients involving more in the planning, monitoring, and optimization of their own health care.

End-Users Insights

On the basis of End-Users, Patient Engagement Solution Market is segmented into Providers, Payers, Individual Users, and Others. The Provider’s segment is expected to dominate the target market growth as it serves the largest volume of patients and are moreover the first line of treatment for general and specialized health conditions. The increasing adoption of patient and customer engagement solutions are also the factors in the growth of the segment.

Regional Insights:

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On the basis of region, the Patient Engagement Solution Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America market is estimated to witness a significantly high revenue share over the forecast period, owing to factors such as presence of key companies, increasing adoption of mobile health (mhealth) & electronic health record (EHR), and growing investment in patient engagement software by the key companies The rising public awareness combined with increased government funding in the healthcare industry are anticipated to increase demand for patient engagement in the region.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2022 to 2032. For the purpose of this study, has segmented the Patient Engagement Solution Market report based on Delivery Mode, Application, End-Users and Region:

Patient Engagement Solution Market by Delivery Mode:

• Web-based
• Cloud-based
• On-premise

Patient Engagement Solution Market by Application:

• Social Management
• Health Management
• Home Healthcare Management
• Financial Health Management

Patient Engagement Solution Market by End-Users:

• Providers
• Payers
• Individual Users
• Others

Patient Engagement Solution Market by Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • • U.S.
    • Canada

The key players operating the Patient Engagement Solution Market includes, , McKesson Corporation, Managed Health Care Associates, Inc., Aspect Software, Allscripts Healthcare Solutions, Inc., Saama Technologies, Inc., Phytel, Inc., Athena Health, Inc., Cerner Corporation, Lincor Solutions Ltd., Orion Health Ltd., Medecision, Inc., and YourCareUniverse, Inc.

Recent Development:

• In March 2022, New Digital Patient Engagement Solution is unveiled by UST in collaboration with well-beat built on unique blockchain technology, the new system dynamically adjusts to patients' behavior patterns to improve healthcare encounters. At the point of care, the digital solution provides the doctor with personalized conversational prompts that are tailored to the patient's motivational elements. It assists in providing patients with direct and indirect behavioral nudges based on many variables, including but not restricted to the development of their disease status. To provide intelligent interventions and individualized patient experiences, it dynamically adapts patient communication using inputs from brief surveys, medical records, and linked devices.
• In April 2023, Engage Technologies Group, Inc., a cloud-based Software-as-a-Service (SaaS) company, invented a potent technological platform that combines marketing automation, precisely selected content, omnichannel communications, and mobile intelligence into a single patient engagement solution. It has formally joined with APX Platform to produce a whole practice performance system that disrupts the market and is centered on patient interaction and practice improvement. The global platform gives healthcare practices a new class of cutting-edge technology and resources they need to grow revenue and boost profitability.

• McKesson Corporation*
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Managed Health Care Associates, Inc.
• Aspect Software
• Allscripts Healthcare Solutions, Inc.
• Saama Technologies, Inc.
• Phytel, Inc.
• Athena Health, Inc.
• Cerner Corporation
• Lincor Solutions Ltd.
• Orion Health Ltd.
• Medecision, Inc.
• YourCareUniverse, Inc.

“*” marked represents similar segmentation in other categories in the respective section.