Oral Care Market, By Product Type (Breath Fresheners, Dental Floss, Denture Care, Mouthwashes & Rinses, Toothbrushes & Replacements, and Toothpaste), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies & Drug Stores, Online Retail Stores, and Other Distribution Channels), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

Oral hygiene products, such as toothbrush, toothpaste, and mouth wash, are few of those consumers’ goods that require the highest reach, to drive the oral care market. In order to widen their presence, key players in oral care products are constantly re-investing their profits in marketing and distribution networks, especially in the emerging economies. In India, there has been an approximate rise in the number of stores, to 145.5% from 2012 to 2014, in the rural foot print expansion for the oral care brand, Colgate. BASF care chemicals business redefined its distribution channel in Brazil, in 2014. The distribution network is divided among four distributors, where Chemspecs distributes the oral care products. This new network optimization is expected to contribute to the growth of the oral care market.

Growing prevalence of dental caries cases and increasing awareness regarding dental hygiene is the major factor driving growth of the global oral care market. Various initiatives are taken by the market players to create awareness about good oral health and hygiene. For instance, in 2015, the American Association of Orthodontists (AAO) entered into a collaboration with Oral-B and Crest to generate awareness about oral health and practices. In addition, aids to improve personal aesthetics and rapid swift toward dental cosmetic treatments have positively supported the demand for oral care products globally. Moreover, rising incidence rates of dental caries is also a significant factor, which is propelling growth market of the global oral care market. According to data published by CDC in 2016, the occurrence of total dental caries (untreated and treated) was 45.8%, and untreated caries was 13.0% among youth aged 2–19 years. Growing geriatric population across the globe and the availability of various types of denture products are further increasing the demand for oral care market. However, factors restraining the global market are product recall and presence of stringent regulatory environment. Nevertheless, technological advancements, introduction of novel products and therapies, such as electric and battery supported toothbrushes, and wide variety and range of products are attributed to bolster the growth of the target market.

The global oral care market is segmented based product type, distribution channel, and region.

On the basis of product type, the global oral care market is segmented into breath fresheners, dental floss, denture care, mouthwashes & rinses, toothbrushes & replacements, and toothpaste. Toothpaste product type segment dominates the global market, owing to high usage of product across all income and age groups. Availability of wide variety of toothpastes, such as powder, pastes, and gels, provides many options to consumers, thus boosting the demand. Based on distribution channel, the global market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail stores, and other distribution channels.

 Regional Insights:

Based on region the global oral care market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia-pacific is dominating the target market and is expected to maintain its dominance over the forecast period. The consumers of developed countries such as China and Japan are well aware of oral health practices, and thus, the demand for oral care products is high in the country. As per GlaxoSmithKline, a global pharmaceutical company, the awareness about oral health among the Japanese population is outstanding. Ageing population of Japanese and youth are highly concerned about their oral care. In India, oral health care products are mainly driven by ayurvedic or natural ingredient products. All the major companies in India are selling and marketing ayurvedic revolution products. Consumers in Singapore are brand conscious, and would rather spend more to ensure the efficacy and safety of a product, rather than looking for economical options to maintain their oral care.

Global Oral Care Market, By Product Type:

• Breath Fresheners
• Dental Floss
• Denture Care
• Mouthwashes & Rinses
• Toothbrushes & Replacements
• Toothpaste

Global Oral Care Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies & Drug Stores
• Online Retail Stores
• Other Distribution Channels

Global Oral Care Market, By Region:

• North America
  • Middle East & Africa
    • Middle East & Africa Oral Care Market, By Product Type
    • Middle East & Africa Oral Care Market, By Distribution Channel
    • Middle East & Africa Oral Care Market, By Country
      • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • Latin America Oral Care Market, By Product Type
    • Latin America Oral Care Market, By Distribution Channel
    • Latin America Oral Care Market, By Country
      • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • Asia Pacific Oral Care Market, By Product Type
    • Asia Pacific Oral Care Market, By Distribution Channel
    • Asia Pacific Oral Care Market, By Country
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific                                                                                                                                                                                            
  • Europe
    • Europe Oral Care Market, By Product Type
    • Europe Oral Care Market, By Distribution Channel
    • Europe Oral Care Market, By Country
      • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • North America Oral Care Market, By Product Type
  • North America Oral Care Market, By Distribution Channel
  • North America Oral Care Market, By Country
    • U.S.
    • Canada

The key players operating the global oral care market involves The Procter & Gamble Company, Unilever PLC, LG Corporation, Colgate-Palmolive Company, GlaxoSmithKline PLC, Sunstar Suisse SA, Lion Corporation, and Henkel AG & Co. KGaA. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in 2019, Sunstar Suisse SA acquired innovative cancer supportive care product, GelX, from BMG Pharma SpA. Through this acquisition, the company gained global distribution right of the product line.

• The Procter & Gamble Company *
• Unilever PLC
• LG Corporation
• Colgate-Palmolive Company
• GlaxoSmithKline PLC
• Sunstar Suisse SA
• Lion Corporation
• Henkel AG & Co. KGaA