Mobile Augmented Reality Market, Size, Share, By Component (Hardware and Software), By Application (Smartphones, Tablets, and Others), By Verticals (Commercial, Medical, Aerospace and Defence, and Industrial), and By Region- Trends, Analysis and Forecast till 2034

Mobile augmented reality market size was valued at USD 25 Billion in 2024 and is expected to reach USD 72.8 Billion by 2034 growing at a CAGR of 24.7%

Mobile augmented reality (AR) is a technology that overlays digital content onto the physical world using a mobile device, usually a smartphone or tablet. This digital content may consist of photos, videos, audio, and 3D items, merging virtual and physical surroundings to form an interactive encounter. Mobile AR consists of essential parts such as a camera, sensors (such as GPS, accelerometers, and gyroscopes), and a display. The camera records the physical surroundings, whereas the sensors aid the device in determining its location and direction in the environment. The AR software uses the information to superimpose digital components onto the live camera feed shown on the screen of the device.

Mobile AR is extensively utilized in a range of Verticals, including gaming, entertainment, education, and navigation. Famous instances include Pokémon GO, where gamers encounter virtual creatures in actual locations, and IKEA Place, allowing users to preview furniture appearance in their homes prior to buying.

The technology depends on computer vision, allowing the mobile device to identify and monitor objects or surfaces in the physical world. As mobile AR advances, enhancements in spatial recognition, more realistic digital graphics, and improved user interaction are anticipated to blur the boundaries between the virtual and physical realms even more.

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Key Drivers of Target Market:

Increasing Phone Usage:

• The widespread adoption of smartphones equipped with advanced cameras, sensors, and processors enables a large user base to access mobile AR experiences.

Technological advancements:

• Continuous improvements in AR software, including better spatial mapping, object recognition, and rendering capabilities, are enhancing the quality and appeal of mobile AR Verticals. Also, it has large impact on gaming.

Restrains:

High Cost:

• Developing high-quality AR content and Verticals can be expensive, which may be a barrier for smaller companies or those with limited resources.

The market is segmented based on Component, Application, Vertical, and Region.

Component Insights:

• Hardware: This section consists of the tangible devices and parts that make mobile AR experiences possible. Important hardware components consist of smartphones, tablets, cameras, sensors (such as gyroscopes, accelerometers, and GPS), processors, and displays. The hardware section is essential as the performance, quality, and capabilities of these devices have a direct impact on the effectiveness and user experience of mobile AR applications.
• Software: The software sector includes the software, platforms, and tools that are utilized to design, build, and operate AR experiences on mobile gadgets. This consists of AR development kits such as ARKit for iOS and ARCore for Android, SDKs, CMS, and specialized AR apps. Software plays a crucial role in facilitating the development, display, and engagement with digital material in the physical realm.

Application Insights:

• Smartphones: Most mobile AR is primarily used on smartphones due to their wide usage and high-tech features. Most mobile AR apps are created for smartphones, utilizing their cameras, sensors, and connectivity. Instances such as AR games, navigation apps, and social media filters are some examples.
• Tablet: Tablets provide a bigger screen size that can improve the AR experience by offering a more immersive and intricate look at the augmented content. They are commonly utilized in educational, industrial, and commercial settings where a larger screen is beneficial, like in training simulations or showcasing products.
• Others: This group also consists of different types of mobile gadgets that have the capability to utilize AR, like wearable AR gadgets (for instance, smart glasses) or handheld gaming consoles. These devices could provide unique AR experiences, particularly in specific areas such as field service or industrial maintenance.

Vertical Insights:

• Commercial: The commercial industry utilizes mobile AR in various ways such as for retail (virtual try-ons, product visualization), real estate (virtual property tours), marketing (interactive ads), and tourism (location-based experiences). Augmented reality improves customer interaction and offers interactive methods to engage with products and services.
• Medical: There is a growing use of Mobile AR in the medical sector for purposes like surgical planning, medical training, patient education, and remote diagnostics. AR can superimpose important data onto either a patient or a medical image, assisting in accuracy and comprehension.
• Aerospace and Defence: In the aerospace and defense industries, mobile AR is used for training simulations, maintenance and repair tasks, and battlefield visualizations. Augmented reality can offer live data overlays, assisting employees in completing intricate tasks with increased efficiency and safety.
• Industrial: Mobile AR is utilized in the industrial sector for tasks such as equipment maintenance, optimizing assembly lines, providing remote assistance, and conducting safety training. AR allows workers to see complicated instructions, fix machinery, and complete tasks more accurately through visualization.

Regional Insights

• North America: North America is one of the leading players in the Mobile augmented reality market worldwide, owing to the presence of a well-organized ecosystem for innovation and market development. The most important factors in the region are the well-developed R&D infrastructure and mature augmented reality and biotechnology industries, besides high levels of disposable income. Leading companies invest heavily in developing applications with better functionality and broader verticals, continuously pushing the boundaries of enzyme technology.
• Asia Pacific: The highest growth in the global specialty enzyme market is witnessed in Asia. Several reasons trigger this growth. The augmented reality industries in this region are the fastest growing. Second, there is a growth in gaming industry spending within the Asia Pacific. Lastly, there is an enhanced demand for AR in the region. Other than the above factors, governments of various countries in the region have been enacting policies and initiating funding programs to support and increase R&D activities in biotechnology; this indirectly impacts the specialty enzymes market.
• Europe: The Mobile augmented reality market is well-matured and developed in Europe, with strong innovation and regulatory emphasis. Europe's leading companies had always excelled in making high-quality, special tools for all Verticals. In addition, the sustainable approach of European industries to using AI will further add to the growth of this market. The Mobile augmented reality market for augmented reality market segments is mature and, in many instances, even approaching saturation from established Verticals. Growth will only be significant from new verticals and the entertainment sector.
• Latin America: The Latin American Mobile augmented reality market is emerging and promises high growth. The company has witnessed reasonable growth from different Applications for some time now. The moment the economies in the region start on a growing path, disposable income also goes up. This will increase the processed food industry and many others, like augmented reality, which heavily require specialty enzymes. On the other hand, there is excellent awareness about health in Latin America, which consequently gives way to increasing demand for various diagnostic tests and treatments, including 3D.
• Middle East and Africa: MEA is yet another developing market for specialty enzymes, with the expansion being quite stifled due to certain constraints. On the other hand, the capability to produce technological tools is low in the MEA market. The region would heavily depend on imports from the rest of the world. Further, the regulatory frameworks for specialty enzymes may vary substantially between countries in the MEA region.

Mobile Augmented Reality Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study segmented the target market report based on Component, Application, Vertical, and Region.

Segmentation:

By Component:

• Hardware
• Software

By Application:

• Smartphone
• Tablet
• Others

By Vertical:

• Commercial
• Medical
• Aerospace and Defence
• Industrial

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating the Mobile augmented reality market include Qualcomm Incorporated, SAP SE, Microsoft Corporation, Blippar.Com Ltd, Infinity Augmented Reality Ltd., Apple Inc., DAQR, Google LLC., Intel Corporation, and British Broadcasting Corporation.

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• Qualcomm Incorporated *
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• SAP SE
• Microsoft Corporation
• Blippar.Com Ltd
• Infinity Augmented Reality Ltd.
• Apple Inc.
• DAQR
• Google LLC.
• Intel Corporation
• British Broadcasting Corporation.

“*” marked represents similar segmentation in other categories in the respective section.

Research Objective and Assumption

• Research Objectives
• Assumptions
• Abbreviations

Market Preview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Component
  • Market Snippet, By Application
  • Market Snippet, By Vertical
  • Market Snippet, By Region
• Opportunity Map Analysis

Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Market Trends
• Product Launch
• Merger and Acquisitions
• Impact Analysis
• PEST Analysis
• Porter’s Analysis

Market Segmentation, By Component, Forecast Period up to 10 Years, (USD Bn)

• Overview
  • Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
  • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
  • Segment Trends
• Hardware
  • Overview
  • Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Software
  • Overview
  • Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Market Segmentation, By Application, Forecast Period up to 10 Years, (USD Bn)

• Overview
  • Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
  • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
  • Segment Trends
• Smartphones
  • Overview
  • Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Tablet
  • Overview
  • Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Market Segmentation, By Vertical, Forecast Period up to 10 Years, (USD Bn)

• Overview
  • Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
  • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
  • Segment Trends
• Commercial
  • Overview
  • Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Medical
  • Overview
  • Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Aerospace and Defence
  • Overview
  • Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Food & Beverages
  • Overview
  • Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Industrial
  • Overview
  • Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Market Segmentation, By Region, Forecast Period up to 10 Years, (USD Bn)

• Overview
  • Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
  • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
  • Regional Trends
• North America
  • Market Size and Forecast (USD Bn), By Component, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Vertical, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
    • U.S
    • Canada
• Asia Pacific
  • Market Size and Forecast (USD Bn), By Component, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Vertical, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
    • India
    • Japan
    • South Korea
    • China
    • Rest of Asia Pacific
• Europe
  • Market Size and Forecast (USD Bn), By Component, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Vertical, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Rest of Europe
• Latin America
  • Market Size and Forecast (USD Bn), By Component, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Vertical, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
    • Brazil
    • Mexico
    • Rest of Latin America
• Middle East and Africa
  • Market Size and Forecast (USD Bn), By Component, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Vertical, Forecast Period up to 10 Years
  • Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East and Africa

Competitive Landscape

• Heat Map Analysis
• Company Profiles

• Qualcomm Incorporated
• SAP SE
• Microsoft Corporation
• Blippar.Com Ltd
• Infinity Augmented Reality Ltd.
• Apple Inc.
• DAQR
• Google LLC.
• Intel Corporation
• British Broadcasting Corporation.

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