Media Monitoring Tools Market, By Type (Software Platform, Professional Services, Consulting Services, and Managed Services), By Application (Broadcast Monitoring, Social Media Monitoring, Online Monitoring, and Print Monitoring), By End User (Media and Entertainment, Banking, Financial Services and Insurance, Retail and Consumer Goods, IT and Telecommunication and Others) and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East &Africa) - Trends, Analysis and Forecast till 2030

Media monitoring is the process of keeping a continuous track of editorial content of media sources by watching, reading, or listening to media sources and further identifying and analyzing the content. It is the software that allows the users to keep an up-to-date track of activity notifications and feeds of content from selected media channels. Media monitoring tools are used by marketing and team of organizations across various industries to identify the trends, track competitors and understand customer behavior. It allows you to track topics across print, online, and broadcast media output. In PR and Comms, it is very important to measure the success of your campaigns, deal with a crisis quickly communications, and listen out for negative publicity. The Media Monitoring Tools Market accounted for US$ 3109.5 million in 2020 and is estimated to be US$ 9153.9 million by 2030 and is anticipated to register a CAGR of 11.5%.

Rising usage of digital platforms

Increasing usage of multiple digital platforms and growing adoption of media monitoring tools for marketing, communication, and industry trend analysis are driving the growth of global media monitoring tools market. Further, increase in the usage of smart phones and rising trend towards accessing social media content through mobile devices fuels the growth of global media monitoring tools market. Moreover, huge investments in digital advertising and rapid industrialization enhance the growth of the global media monitoring tools market.

However, overpriced solutions, negative feedback from customers, issues related to network security and lack of professional workforce are the factors that hamper the growth of global media monitoring tools market

The global media monitoring tools market is segmented based on type, application, end user and region.

On the basis of type, the global media monitoring tools market is segmented into software platform, professional services, consulting services, and managed services. On the basis of end user, the global media monitoring tools market is segmented into media and entertainment, banking, financial services and insurance, retail and consumer goods, IT and telecommunication and others. On the basis of application, the global media monitoring tools market is segmented into broadcast monitoring, social media monitoring, online monitoring, and print monitoring.

Regional Insights:

The global media monitoring tools market accounted for US$ 3109.5 million in 2020 and is estimated to be US$ 9153.9 million by 2030 and is anticipated to register a CAGR of 11.5%. On region the global media monitoring tools market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America holds maximum share in global media monitoring tool market, which can be attributed to the rising penetration of cloud and increasing digitalization in the market. Asia Pacific is expected to hold significant share in the global media monitoring tools market due to the increasing awareness regarding the use of media monitoring tools and a rising number of social media users. Increasing usage of reading, watching, and listening editorial content in emerging economies such as China and India also boost the growth of the global media monitoring tools market. Europe also contributes in the growth of global media monitoring tool market due to the increasing benefits of media monitoring software.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2030. For the purpose of this study, has segmented the global media monitoring tools market report based on type, application, end user and region.

Global Media Monitoring Tools Market, By Region:

• • • North America
      • • U.S.
        • Canada
    • Europe
      • • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa

The key players operating in the global media monitoring tools market includes Google Inc., Mention Solutions SAS, Brand24 S.A., BuzzSumo Limited, Pinterest, Inc., Twitter Inc., Cyfe, Inc., Salesforce.com, Inc., Oracle and Lithium Technologies Inc.

Mention Solutions SAS:

Mention helps in posting & scheduling relevant content on social media platforms, whether it’s branded or curated. Engage with your customers and start building a relationship with them.

• Google Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

• Mention Solutions SAS
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Brand 24 S.A.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• BuzzSumo Ltd.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Pinterest Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Twitter Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Cyfe Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Salesforce.com Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Oracle & Lithium Technologies Inc.
  • Company Overview
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies

1. Research Objective and Assumption
   • Preface
   • Research Objectives
   • Study Scope
   • Years Considered for the study
   • Assumptions
   • Abbreviations
2. Research Methodology
   • Research data
   • Primary Data
     • Primary Interviews
     • Primary Breakdown
     • Key data from Primary Sources
     • Key Thickness Insights
   • Secondary Data
     • Major Secondary Sources
     • Secondary Sources
   • Market Estimation
   • Top-Down Approach
     • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
   • Bottom-Up Approach
     • Approach for estimating market share by Bottom-up Analysis (Demand Side)
   • Market Breakdown and Data Triangulation
   • Research Assumptions
   • PORTER’s
   • Investment Outlook
3. Market Purview
   • Executive Summary
   • Key Findings—Global Outlook for Media Monitoring Tools Strategies
     • Key Questions this Study will Answer
     • • By Type (Software Platform, Professional Services, Consulting Services, and Managed Services),
       • By Application (Broadcast Monitoring, Social Media Monitoring, Online Monitoring, and Print Monitoring),
       • By End User (Media and Entertainment, Banking, Financial Services and Insurance, Retail and Consumer Goods, IT and Telecommunication and Others)
       • By Region (North America, Europe, Asia Pacific, Latin America, and Middle East &Africa)
   • Opportunity Map Analysis
   • Executive Summary—3 Big Predictions
4. Market Dynamics, Regulations, and Trends Analysis
   • Market Dynamics
     • Drivers
     • Restraints
     • Market Opportunities
     • Market Trends
   • DR Impact Analysis
   • PEST Analysis
   • Porter’s Five Forces Analysis
   • Opportunity Orbit
   • Overview
   • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2020 – 2030
   • Y-o-Y Growth Analysis (%), 2020 – 2030
   • Regional Trends
   • Market Investment Feasibility Index
   • Macroeconomic Factor Analysis
5. Regional Analysis
   • Regional Revenue Analysis
   • Regional By segment Analysis
   • Reasons for regional growth
   • Key Player of particular region
   • Countries Include in the report:

1. • • North America (U.S., Canada)
     • Europe (UK, France, Germany, Russia, Italy, Rest of Europe)
     • Asia Pacific (India, Japan, South Korea, China, Rest of Asia Pacific)
     • Latin America (Brazil, Mexico, Rest of Latin America)
     • Middle East & Africa (GCC, Israel, South Africa, Rest of Middle East)

1. Competitive Landscape
   • Heat Map Analysis
   • Market Presence and Specificity Analysis
   • Competitive Overview
   • Competitive Benchmarking
   • Market Share Analysis
   • Key Developments In The Global Media Monitoring Tools Market
   • Key Developments: Mergers & Acquisitions
   • Key Developments: Collaboration
   • Key Developments: Contracts & Agreements
   • Key Developments: Expansion
   • Key Developments: Product Developments
2. Company Profiles

• Company Overview
• Product Portfolio
• Key Highlights
• Financial Performance
• Business Strategies
• SWOT Analysis

• Google Inc., Mention Solutions SAS, Brand24 S.A., BuzzSumo Limited, Pinterest, Inc., Twitter Inc., Cyfe, Inc., Salesforce.com, Inc., Oracle and Lithium Technologies Inc.

1. The Last Word
   • Future Impact
   • About Us
   • Contact