Marketing Automation Software Market, By Deployment (Cloud-based and On-premise), By End-user Vertical (Entertainment and Media, Financial Services, Government, Healthcare, Manufacturing, Retail, and Other End-user Verticals), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2034

Marketing Automation Software Market was valued at US$ 6.9 Billion in 2024 and is projected to grow at a CAGR of 17.6% to reach US$ 30.1 Billion by 2034.

Automation is a procedure which includes computerizing a series of operations by capturing and interpreting the existing high-volume and repetitive business processes. In simple terms automation is accessible through approval of advanced technology, along with mechanics and electronics which functions with minimum human intervention.

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Increasing usage of social media across the globe is the primary factor driving growth of the target market. In recent years, the usage of social media grew considerably, with about 2.6 billion users recorded in 2018, worldwide. Presently, social media platforms such as Twitter, Facebook, are boosting new forms of social interaction. These platforms provides businesses the capacity to easily reach huge number of potential customers. Moreover, marketing automation software permits businesses to generate leads by analyzing and tracking the preferences and activities, using the data that users leave behind when browsing the internet. Increasing adoption of marketing automation software among SMEs is expected to create lucrative opportunities for market players over the forecast period. Presently, SMEs accounts for major share of all types of enterprises globally. Further, integration of artificial intelligence (AI) with marketing automation software also leads to create growth opportunities for the target market. AI combined with marketing automation software, can permit businesses to better understand customer needs, interact with potential customers, translate data into decisions, and positively impact business outcomes. However, the market is witnessing a shortage of skilled professionals who can guide users to get better results from web analytics solutions and convert them into actionable insights and information.

The marketing automation software market is segmented based on deployment, end-user, and region.

On the basis of deployment, the marketing automation software market is segmented into on-premise and cloud. On the basis of end-user vertical, the target market is bifurcated into entertainment and media, financial services, government, healthcare, manufacturing, retail, and other end-user verticals.

Regional Insights:

On region the marketing automation software market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to hold the largest market size in the marketing automation market, while Asia Pacific (APAC) is likely to grow at the highest CAGR during the forecast period. The market in North America is projected to be the dominating region in terms of adopting marketing automation technology. Growing demand from enterprises to have a strategic marketing approach focused on creating and distributing relevant and valuable content to attract and retain a clearly defined audience is the factor driving growth of the global market in this region. Moreover, growing government support and increasing the presence of marketing automation vendors are another factors responsible for the growth of the target during the forecast period.

Marketing Automation Software Market, By Deployment Type:

• On-premise
• Cloud

Marketing Automation Software Market, By End-user Vertical:

• Entertainment and Media
• Financial Services
• Government
• Healthcare
• Manufacturing
• Retail
• Other End-user Verticals

Marketing Automation Software Market, By Region:

• North America
  • Middle East & Africa
    • Middle East & Africa Marketing Automation Software Market, By Deployment Type
    • Middle East & Africa Marketing Automation Software Market, By End-user Vertical
    • Middle East & Africa Marketing Automation Software Market, By Country
      • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • Latin America Marketing Automation Software Market, By Deployment Type
    • Latin America Marketing Automation Software Market, By End-user Vertical
    • Latin America Marketing Automation Software Market, By Country
      • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • Asia Pacific Marketing Automation Software Market, By Deployment Type
    • Asia Pacific Marketing Automation Software Market, By End-user Vertical
    • Asia Pacific Marketing Automation Software Market, By Country
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • Europe Marketing Automation Software Market, By Deployment Type
    • Europe Marketing Automation Software Market, By End-user Vertical
    • Europe Marketing Automation Software Market, By Country
      • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • North America Marketing Automation Software Market, By Deployment Type
  • North North America Marketing Automation Software Market, By End-user Vertical
  • North America Marketing Automation Software Market, By Country
    • U.S.
    • Canada

The key players operating the marketing automation software market includes Act-on, Adobe Systems, HubSpot Inc., IBM, Marketo, Microsoft Corporation, Oracle Corporation, Salesforce, Salesfusion, and SAS SE. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in June 2018, Adobe acquired Magento Commerce, a market-leading commerce platform. The acquisition is projected to deliver a single, end-toend digital experience platform, consisting content creation, advertising, marketing, analytics, and commerce for the B2B and B2C customers. The Magento platform brings together order management, digital commerce, and predictive intelligence to enable shopping experiences that scale for businesses of any size

• Act-on
  • Company Overview 
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Business Strategies
• Adobe Systems
• HubSpot Inc.
• IBM
• Marketo
• Microsoft Corporation
• Oracle Corporation
• Salesforce
• Salesfusion
• SAS SE

 “*” marked represents similar segmentation in other categories in the respective section