Global Liquid Soap Market Overview
Liquid soap is a cleansing agent, which is formulated in various colors, chemicals, scents, etc. i.e., used in daily routine activities such as bathing, cleaning, washing, and many others. Liquid soaps are hygienic and convenient to use in commercial as well as residential sectors. It can be dispensed from a bottle or soap dispenser. Customers are looking for liquid soap products that moisturize, deodorize, and exfoliate the skin along with cleaning. Liquid soap market accounted for US$ 18.2 billion in 2020 and is estimated to be US$ 29.1billion by 2029 and is anticipated to register a CAGR of 5.3%.
Impact of Covid-19 pandemic on market
With the outbreak of the COVID-19, various businesses are at the forefront to combat this pandemic. The pandemic has hindered the industrial supply chain and also disrupted the product segment. Government across the countries has imposed strict lockdown to limit the spread of disease. COVID-19 outbreak have an positive impact on liquid soap market due to rising awareness about health and hygiene and on the other note according to WHO guidelines the liquid soap market witness high growth. This report will quantify the impact of pandemic on liquid soap market.
Global Liquid Soap Market Dynamics
Majority of people today from all across the world are inclined toward using liquid soap instead of other options including soap bars. The key reason behind this shift is the ability of liquid soaps to retain over 30% of skin moisture. Owing to this factor, liquid soaps are considered suitable for dry skin as well. People today are more aware of the importance of personal hygiene. This factor has motivated major global population toward spending on personal hygiene. As a result, players from the global liquid soap market are witnessing remarkable sales avenues. According to the Bureau of Labor Statistics, in 2016, U.S. household spending on personal care products was around USD 707 per year and it was estimated to continue witnessing significant growth in the future. Growing consumer spending on personal hygiene is expected to promote the product in the U.S. during the forecast period.
Rising consumer awareness regarding to health and hygiene
Rapidly growing consumer awareness regarding health and hygiene is expected to boost the market growth. It has been observed that the consumers are willing to spend on health and personal hygiene products. Manufacturers are concentrating on growing markets such as China and India to gain greater market share. For instance, in 2016, India reported around USD 1.20 billion foreign investments from soap and cosmetic products. However, cost price of liquid soap is high as compare to bar soap which is a factor expected to hinder growth of the target market.
Global Liquid Soap Market Segmentation
The global liquid soap market is segmented based on product, application, distribution channel and region.
On the basis of product, the global liquid soap market is segmented into organic and conventional. Based on application, the target market segmented into household and commercial. Based on distribution channel, the target market is segmented into supermarkets & hypermarkets, convenience stores, and e-commerce.
Regional Insights:
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
On region the global liquid soap market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is expanding at the fastest CAGR of 6.4% from 2019 to 2025. Growing consumer awareness about hygienic products in China and India is contributing to the high demand from commercial and household applications. Furthermore, new product launches by companies including Unilever and Proctor and Gamble is expected to remain a key driving factor in the near future. Moreover, North America was the second largest market, accounting over 20% of the global share in 2018. Around 55% of the U.S. population prefers liquid soaps over soap bars due to added convenience. Consumers in the age group between 18 and 24 years prefer liquid soap due to hygiene concerns over sharing the soap bars.
Report Scope:
Attribute |
Details |
Base year for estimation |
2020 |
Forecast period |
2020 – 2029 |
Market representation |
Revenue in USD Million & CAGR from 2020 – 2029 |
Market Segmentation |
By Product- Organic and Conventional By Application: Household and Commercial By distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, and E-Commerce |
Delivery Mode Regional scope |
North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered in the Report:
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the global liquid soap market report based on product, application, distribution channel, and region.
Global Liquid Soap Market, By Product:
- Organic
- Conventional
Global Liquid Soap Market, By Application:
- Household
- Commercial
Global Liquid Soap Market, By Distribution Channel:
- Supermarkets & Hypermarkets
- Convenience Stores
- E-Commerce
Global Liquid Soap Market, By Region:
-
-
- North America
-
- U.S.
- Canada
-
- Europe
-
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
-
- Asia Pacific
-
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
-
- Latin America
-
- Brazil
- Mexico
- Rest of Latin America
-
- Middle East & Africa
-
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
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- North America
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Global Liquid Soap Market Key Players
The key players operating in the global liquid soap market includes Reckitt Benckiser Group plc.; Procter & Gamble; Unilever; 3M; Lion Corporation; GOJO Industries, Inc.; Kao Chemicals; Godrej Consumer Products; Bluemoon Bodycare; NEW AVON LLC.; and Pental Products. The market is especially characterized by collaborations and partnerships between the businesses and acquisitions of smaller players as a part of strategic expansion as well as launching their new product specimen. For instance, in August 2018, Godrej Consumer Products launched the first ever powder to liquid hand wash called Godrej Protekt Mr. Magic.
Global Liquid Soap Market Company Profile
- Reckitt Benckiser Group plc
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Performance
- Business Strategies
- Procter & Gamble
- Unilever
- 3M
- Lion Corporation
- GOJO Industries, Inc.
- Kao Chemicals
- Godrej Consumer Products
- Bluemoon Bodycare
- NEW AVON LLC
- Pental Products
Global Liquid Soap Market Table of Contents
- Research Objective and Assumption
- Preface
- Research Objectives
- Study Scope
- Years Considered for the study
- Assumptions
- Abbreviations
- Research Methodology
- Research data
- Primary Data
- Primary Interviews
- Primary Breakdown
- Key data from Primary Sources
- Key Thickness Insights
- Secondary Data
- Major Secondary Sources
- Secondary Sources
- Market Estimation
- Top-Down Approach
- Approach for estimating Market Share by Top-Down Analysis (Supply Side)
- Bottom-Up Approach
- Approach for estimating market share by Bottom-up Analysis (Demand Side)
- Market Breakdown and Data Triangulation
- Research Assumptions
- Market Purview
- Executive Summary
- Key Findings—Global Outlook for Liquid Soap Strategies
- Key Questions this Study will Answer
- Market Snippet, By Product
- Market Snippet, By Application
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
- Opportunity Map Analysis
- Executive Summary—3 Big Predictions
- Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Market Trends
- DR Impact Analysis
- PEST Analysis
- Porter’s Five Forces Analysis
- Opportunity Orbit
- Market Investment Feasibility Index
- Macroeconomic Factor Analysis
- Market Dynamics
- Global Liquid Soap Market, By Product, 2019 – 2029, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 – 2029
- Y-o-Y Growth Analysis (%), 2019 – 2029
- Segment Trends
- Organic
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Conventional
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Overview
- Global Liquid Soap Market, By Application, 2019 – 2029, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 – 2029
- Y-o-Y Growth Analysis (%), 2019 – 2029
- Segment Trends
- Household
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Commercial
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Overview
- Global Liquid Soap Market, By Distribution Channel, 2019 – 2029, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 – 2029
- Y-o-Y Growth Analysis (%), 2019 – 2029
- Segment Trends
- Supermarkets & Hypermarkets
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Convenience Stores
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- E-Commerce
- Overview
- Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
- Overview
- Global Liquid Soap Market, By Region, 2019 – 2029, (US$ Mn)
- Overview
- Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 – 2029
- Y-o-Y Growth Analysis (%), 2019 – 2029
- Regional Trends
- North America
- Market Size and Forecast (US$ Mn), By Product, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Distribution Channel, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- U.S.
- Canada
- Europe
- Market Size and Forecast (US$ Mn), By Product, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Distribution Channel, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- Asia Pacific
- Market Size and Forecast (US$ Mn), By Product, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Distribution Channel, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Market Size and Forecast (US$ Mn), By Product, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Distribution Channel, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Market Size and Forecast (US$ Mn), By Product, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Distribution Channel, 2019 – 2029
- Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
- GCC
- Israel
- South Africa
- Rest of Middle East
- Overview
- Competitive Landscape
- Heat Map Analysis
- Market Presence and Specificity Analysis
- Company Profiles
-
- Reckitt Benckiser Group plc
- Company Overview
- Product Portfolio
- Key Highlights
- Financial Overview
- Business Strategies
- Procter & Gamble
- Unilever
- 3M
- Lion Corporation
- GOJO Industries, Inc.
- Kao Chemicals
- Godrej Consumer Products
- Bluemoon Bodycare
- NEW AVON LLC
- Pental Products
- Reckitt Benckiser Group plc
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- The Last Word
- Future Impact
- About Us
- Contact
List of Tables
TABLE List of data sources
TABLE Market drivers; Impact Analysis
TABLE Market restraints; Impact Analysis
TABLE Global Liquid Soap Market: Product Snapshot (2019)
TABLE Segment Dashboard; Definition and Scope, by Product
TABLE Global Liquid Soap Market, by Product 2019-2029 (USD Million)
TABLE Liquid Soap Market: Application Snapshot (2019)
TABLE Segment Dashboard; Definition and Scope, by Application
TABLE Global Liquid Soap Market, by Application 2019-2029 (USD Million)
TABLE Global Liquid Soap Market: Distribution Channel Snapshot (2019)
TABLE Segment Dashboard; Definition and Scope, by Distribution Channel
TABLE Global Liquid Soap Market, by Distribution Channel 2019-2029 (USD Million)
TABLE Liquid Soap Market: Regional snapshot (2019)
TABLE Segment Dashboard; Definition and Scope, by Region
TABLE Global Liquid Soap Market, by Region 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Country, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Product, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Application, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Distribution Channel, 2019-2029 (USD Million)
TABLE Europe Liquid Soap Market, by Country, 2019-2029 (USD Million)
TABLE Europe Liquid Soap Market, by Product, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Application, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Distribution Channel, 2019-2029 (USD Million)
TABLE Asia Pacific Liquid Soap Market, by Country, 2019-2029 (USD Million)
TABLE Asia Pacific Liquid Soap Market, by Product, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Application, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Distribution Channel, 2019-2029 (USD Million)
TABLE Latin America Liquid Soap Market, by Country, 2019-2029 (USD Million)
TABLE Latin America Liquid Soap Market, by Product, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Application, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Distribution Channel, 2019-2029 (USD Million)
TABLE Middle East and Africa Liquid Soap Market, by Country, 2019-2029 (USD Million)
TABLE Middle East and Africa Liquid Soap Market, by Product, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Application, 2019-2029 (USD Million)
TABLE North America Liquid Soap Market, by Distribution Channel, 2019-2029 (USD Million)
List of Figures
FIGURE Global Liquid Soap Market segmentation
FIGURE Market research methodology
FIGURE Value chain analysis
FIGURE Porter’s Five Forces Analysis
FIGURE Market Attractiveness Analysis
FIGURE COVID-19 Impact Analysis
FIGURE Pre & Post COVID-19 Impact Comparison Study
FIGURE Competitive Landscape; Key company market share analysis, 2019
FIGURE Product segment market share analysis, 2019 & 2029
FIGURE Product segment market size forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Application segment market share analysis, 2019 & 2029
FIGURE Application segment market size forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Distribution Channel segment market share analysis, 2019 & 2029
FIGURE Distribution Channel segment market size forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Regional segment market share analysis, 2019 & 2029
FIGURE Regional segment market size forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE North America Liquid Soap Market share and leading players, 2019
FIGURE Europe Liquid Soap Market share and leading players, 2019
FIGURE Asia Pacific Liquid Soap Market share and leading players, 2019
FIGURE Latin America Liquid Soap Market share and leading players, 2019
FIGURE Middle East and Africa Liquid Soap Market share and leading players, 2019
FIGURE North America market share analysis by country, 2019
FIGURE U.S. Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Canada Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Europe Liquid Soap Market share analysis by country, 2019
FIGURE Germany Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Spain Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Italy Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE UK Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE France Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Rest of the Europe Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Asia Pacific Liquid Soap Market share analysis by country, 2019
FIGURE India Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE China Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Japan Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE South Korea Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Rest of APAC Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Latin America Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Latin America Liquid Soap Market share analysis by country, 2019
FIGURE Brazil Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Mexico Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Argentina Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Rest of LATAM Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Middle East and Africa Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Middle East and Africa Liquid Soap Market share analysis by country, 2019
FIGURE Saudi Arabia Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE United Arab Emirates Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FIGURE Rest of Middle East & Africa Liquid Soap Market size, forecast and trend analysis, 2019 to 2029 (USD Million)
FAQs
The liquid soap market report is segmented into product, application, distribution channel and region.
Factors driving market growth include the emphasis on hygiene and cleanliness, the demand for natural and organic soap formulations, and innovations in packaging and dispensing systems.
Global restraints may involve concerns about the environmental impact of packaging, competition from solid soap bars, and the presence of harsh chemicals in some liquid soap formulations.
The report covers North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America is anticipated to dominate the Liquid Soap Market, displaying a significantly high revenue share over the forecast period.
The key players operating in the global liquid soap market includes Reckitt Benckiser Group plc.; Procter & Gamble; Unilever; 3M; Lion Corporation; GOJO Industries, Inc.; Kao Chemicals; Godrej Consumer Products; Bluemoon Bodycare; NEW AVON LLC.; and Pental Products.