Liquid Soap Market By Products (Organic and Conventional), By Application (Household and Commercial), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and E-Commerce), and By Region - Market Trends, Analysis, and Forecast till 2029

Liquid soap market accounted for USD 18.2 Billion in 2020 and is estimated to be USD 29.1 Billion by 2029 and is anticipated to register a CAGR of 5.3%.

Liquid soap is a cleansing agent, which is formulated in various colors, chemicals, scents, etc. i.e., used in daily routine activities such as bathing, cleaning, washing, and many others. Liquid soaps are hygienic and convenient to use in commercial as well as residential sectors. It can be dispensed from a bottle or soap dispenser. Customers are looking for liquid soap products that moisturize, deodorize, and exfoliate the skin along with cleaning.

Impact of Covid-19 pandemic on market

With the outbreak of the COVID-19, various businesses are at the forefront to combat this pandemic. The pandemic has hindered the industrial supply chain and also disrupted the product segment. Government across the countries has imposed strict lockdown to limit the spread of disease. COVID-19 outbreak have an positive impact on liquid soap market due to rising awareness about health and hygiene and on the other note according to WHO guidelines the liquid soap market witness high growth. This report will quantify the impact of pandemic on liquid soap market.

Majority of people today from all across the world are inclined toward using liquid soap instead of other options including soap bars. The key reason behind this shift is the ability of liquid soaps to retain over 30% of skin moisture. Owing to this factor, liquid soaps are considered suitable for dry skin as well. People today are more aware of the importance of personal hygiene. This factor has motivated major global population toward spending on personal hygiene. As a result, players from the global liquid soap market are witnessing remarkable sales avenues. According to the Bureau of Labor Statistics, in 2016, U.S. household spending on personal care products was around USD 707 per year and it was estimated to continue witnessing significant growth in the future. Growing consumer spending on personal hygiene is expected to promote the product in the U.S. during the forecast period.

Rising consumer awareness regarding to health and hygiene

Rapidly growing consumer awareness regarding health and hygiene is expected to boost the market growth. It has been observed that the consumers are willing to spend on health and personal hygiene products. Manufacturers are concentrating on growing markets such as China and India to gain greater market share. For instance, in 2016, India reported around USD 1.20 billion foreign investments from soap and cosmetic products. However, cost price of liquid soap is high as compare to bar soap which is a factor expected to hinder growth of the target market.

The global liquid soap market is segmented based on product, application, distribution channel and region.

On the basis of product, the global liquid soap market is segmented into organic and conventional. Based on application, the target market segmented into household and commercial. Based on distribution channel, the target market is segmented into supermarkets & hypermarkets, convenience stores, and e-commerce.

Regional Insights:

On region the global liquid soap market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is expanding at the fastest CAGR of 6.4% from 2019 to 2025. Growing consumer awareness about hygienic products in China and India is contributing to the high demand from commercial and household applications. Furthermore, new product launches by companies including Unilever and Proctor and Gamble is expected to remain a key driving factor in the near future. Moreover, North America was the second largest market, accounting over 20% of the global share in 2018. Around 55% of the U.S. population prefers liquid soaps over soap bars due to added convenience. Consumers in the age group between 18 and 24 years prefer liquid soap due to hygiene concerns over sharing the soap bars.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029. For the purpose of this study, has segmented the global liquid soap market report based on product, application, distribution channel, and region.

Global Liquid Soap Market, By Product:

• Organic
• Conventional

Global Liquid Soap Market, By Application:

• Household
• Commercial

Global Liquid Soap Market, By Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• E-Commerce

Global Liquid Soap Market, By Region:

• North America
  • Middle East & Africa
    • • GCC
      • Israel
      • South Africa
      • Rest of Middle East & Africa
  • Latin America
    • • Brazil
      • Mexico
      • Rest of Latin America
  • Asia Pacific
    • • China
      • India
      • Japan
      • South Korea
      • Rest of Asia Pacific
  • Europe
    • • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
  • U.S.
  • Canada

The key players operating in the global liquid soap market includes Reckitt Benckiser Group plc.; Procter & Gamble; Unilever; 3M; Lion Corporation; GOJO Industries, Inc.; Kao Chemicals; Godrej Consumer Products; Bluemoon Bodycare; NEW AVON LLC.; and Pental Products. The market is especially characterized by collaborations and partnerships between the businesses and acquisitions of smaller players as a part of strategic expansion as well as launching their new product specimen. For instance, in August 2018, Godrej Consumer Products launched the first ever powder to liquid hand wash called Godrej Protekt Mr. Magic.

• Reckitt Benckiser Group plc
• Procter & Gamble
• Unilever
• 3M
• Lion Corporation
• GOJO Industries, Inc.
• Kao Chemicals
• Godrej Consumer Products
• Bluemoon Bodycare
• NEW AVON LLC
• Pental Products