KOMBUCHA Market Size, Share, By Flavor, Nature, Packaging, Distribution Channel, and Region - Trends, Analysis, and Forecast till 2035

Report Code: PMI404820 | Publish Date: May 2024 | No. of Pages: 168

Global Kombucha Market By Type Overview

  • The KOMBUCHA market size will surpass USD 9.3 Billion by 2035.
  • Projections indicate that the market was valued at USD 3.8 Billion in 2024.
  • It is advancing with a CAGR of 10.3%.

Kombucha is a traditional fermented beverage made from tea, sugar, and a symbiotic culture of bacteria and yeast (SCOBY). Originating in East Asia over 2,000 years ago, this effervescent drink has gained global recognition for its purported health benefits. The market is driven by the increasing consumer awareness of functional beverages, a growing focus on gut health, and the rising adoption of plant-based diets. Its unique combination of tangy flavors and probiotic benefits appeals to a wide demography, from health-conscious millennials to older individuals seeking wellness solutions.

For instance, in August 2024, Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, announced the launch of Tetley Kombucha. Tetley Kombucha boasts of a unique formulation with prebiotic fibre. It provides consumers with a choice between two captivating variants - Ginger Lemon and Peach, catering to varying taste preferences. With its unique light taste, it aims to offer a rejuvenating experience to consumers.

Key Takeaways:

  • North America held the largest share of the market in 2024 as it is driven by high health consciousness among consumers and a well-established presence of major kombucha brands across the region.
  • Asia Pacific is expected to be the fastest-growing region in the market during the forecast period. The growth is attributed to the wide adoption of Western lifestyle trends and a growing interest in functional beverages contribute to the rapid expansion of kombucha consumption in this region.
  • By flavor, flavored kombucha is expected to account for the largest share of the KOMBUCHA market in the upcoming years due to its wide range of appealing flavor profiles that cater to diverse consumer preferences.

Global Kombucha Market By Type Drivers & Restraints

Key Drivers of Target Market:

Innovative Flavors and Product Offerings is expected to Boost Market Growth

Kombucha producers are continuously introducing new flavors and formulations, including sugar-free options and the incorporation of functional ingredients, such as adaptogens and CBD. This innovation attracts a broader consumer base, which is further expected to boost the target market growth.     

  • For instance, in June 2024, Great Taste Award winning kombucha brand MOMO Kombucha has collaborated with Natoora, to launch a new Watermelon Kombucha, available from MOMO, Natoora, Gail’s Bakery, Selfridges, Planet Organic and Whole Foods Market throughout the summer. MOMO’s unfiltered kombucha blends perfectly with Sentinel Watermelon, resulting in a burst of sweet and fruity flavor, perfectly balanced by the classic zingy tones of Kombucha.

Rising Health Consciousness is expected to Accelerate Market Expansion

Increasing awareness among consumers regarding health and wellness is a significant driver boosting the kombucha market growth. Kombucha is perceived as a healthy beverage due to its probiotic properties, which promote digestion and enhance immunity.      

  • For instance, in March 2019, Health-Ade announced it will roll out six new flavors this year, across retail channels, starting this summer. The new flavors, each of which is Certified Organic, Non-gmo, Gluten-Free, Vegan, Raw, and Kosher includes Cherry Berry, Grapefruit, Tropical Punch, Passion Fruit-Tangerine, Strawberry-Lemonade, Peach-Mango. In addition to the new flavors, the hand-made and fermented in super-small 2.5-gallon batch kombucha that consumers have come to know, enjoy, and expect from Health-Ade, is available to them and retailers in new ways, allowing for greater consumption occasions. 

Restraints:

Quality and Transparency Demands Hinders the Target Market Growth

As health conscious consumers become more discerning they demand transparency regarding product sourcing, ingredients, and production processes. This places pressure on kombucha producers to maintain high quality standards, which hampers focused market.  

  • Counterbalance Statements: Many consumers are always prepared to buy products even in the absence of strong scientific confirmation as they believe kombucha to be a natural substitute for sugary drinks, despite the growing desire for transparency surrounding the health advantages of kombucha.   

Opportunities & Market Trends:

Functional Ingredient Innovations:

  • Kombucha manufacturers can enhance their offerings by incorporating functional ingredients such as adaptogens, CBD and also collagen which caters to consumers seeking beverages that provide additional health benefits beyond probiotics. 
  • For instance, in February 2022, Drinks brand, Hip Pop, has launched a new range of CBD infused Kombucha. Available in three flavors, including Passionfruit & Guava, Cherry & Blackberry, and Blood Orange & Grapefruit, each can of the plant-based drink is fortified with 1 billion live bacteria and contains 20mg of active CBD, combining all the gut friendly qualities of kombucha with the therapeutic benefits of CBD.

Global Kombucha Market By Type Segmentations & Regional Insights

The KOMBUCHA market is classified into flavor, nature, packaging, distribution channel and region.

Flavor:

KOMBUCHA market by flavor is categorized into original flavor, flavored kombucha, berry, citrus, herbs & spices, and others. The flavored kombucha is expected to dominate over the forecast period due to consumer demand for innovative and diverse flavor profiles, surpassing the popularity of Original Flavor kombucha.

  • For instance, in December 2024, Synergy Launched “A New Blood Orange Kombucha”. Blood Orange marks the 25th flavor in GT’s growing collection of raw kombucha. The drink includes pure blood orange juice, green tea, black tea, and kiwi juice with notes of hibiscus. The new flavor is available at several major retailers, including Sprouts Market, Trader Joe’s, Wegmans, Whole Foods, Mom’s Organic Market, and other local grocery stores.

Nature:

By nature, the KOMBUCHA market is segmented into organic, and inorganic. The organic segment dominates the focused market share as organic beverages are perceived as healthier and more beneficial compared to their inorganic counterparts. Organic kombucha has been favored for its health benefits which includes aiding digestion and boosting immune health, making it the preferred choice among consumers seeking natural beverage options.

  • For instance, in January 2023, Organic tea brand Les Jardins de Gaia collaborated with organic kombucha brand Jubiles launched a new drink ahead of Christmas in France. Kombucha Litchi & Chai is a mix of green tea, black tea, and organic spices and litchi. These drink offers a perfect alternative for those not drinking alcohol during the festivities.

Packaging:

By packaging, the KOMBUCHA market is segmented into bottles, cans, and others. The bottles packaging segment holds the dominant kombucha market share as consumers often associate bottled kombucha with quality and authenticity.

  • For instance, in January 2024, Mortal, a trailblazing beverage innovator headquartered in Boulder, Colorado, has taken a monumental step toward sustainability by introducing the world's first kombucha brand packaged in 16oz aluminum bottles. This pioneering initiative discards the conventional glass bottles used since 2017, reduces Mortal's carbon footprint and ushers in a new era of resalable and infinitely recyclable packaging.

Distribution Channel:

By distribution channel, the KOMBUCHA market is segmented into online (E-commerce platforms, online health stores, and others) and offline (supermarkets/hypermarkets, convenience stores, and others)). The offline supermarkets/hypermarkets segment dominates the focused market share due to the substantial shelf space allocated to kombucha products and the increasing number of retail establishments.

Region:

Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America: This region is expected to hold the largest market share as there is a rising demand for fermented beverages where consumers increasingly seek health-oriented products rich in probiotics and natural ingredients.

  • For instance, in June 2023, Rüfüs Du Sol Launches Hard Kombucha Brand, Mate Maker, in U.S. Mate Maker’s hard kombucha is gluten-free and vegan and at 6% ABV, it comes in three flavors: Mango Peach Smash, Blood Orange POG and Pineapple Sundream.

Asia Pacific: This region is considered as fastest-growing region in focused market as the rise of online retail channels is making kombucha more accessible to consumers across the region.

KOMBUCHA Market Report Scope:

Attribute

Details

Market Size 2025

USD 4.1 Billion 

Projected Market Size 2035

USD 9.3 Billion

CAGR Growth Rate

10.3% (2025-2035)

Base year for estimation

2024

Forecast period

2025 – 2035

Market representation

Revenue in USD Billion & CAGR from 2025 to 2035

Regional scope

North America - U.S. and Canada

Europe – Germany, U.K., France, Russia, Italy, Spain, Netherland, and Rest of Europe

Asia Pacific – China, India Japan, Australia Indonesia Malaysia, South Korea, and Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, and Rest of Latin America

Middle East & Africa – GCC, Israel South Africa, and Rest of Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segmentation:

By Flavor:

  • Original Flavor
  • Flavored Kombucha
  • Berry
  • Citrus
  • Herbs & Spices
  • Others

By Nature:

  • Organic
  • Inorganic

By Packaging:

  • Bottles
  • Cans
  • Others 

By Distribution Channel:

  • Online
  • E-commerce
  • Online Health Stores
  • Others
  • Offline  
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Others

By Region:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Italy
    • Spain
    • Netherlands
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Indonesia
    • Malaysia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa

Global Kombucha Market By Type Competitive Landscape & Key Players

The key players operating in the KOMBUCHA market include GT's Living Foods, KeVita, Brew Dr. Kombucha, and among others. Some of the major established brands leverages innovation and sustainability to capture consumer interest while navigating regulatory challenges. The companies also adapts collaborations and partnerships, marketing, promotion and many more factors which fuels the focused market share.

For instance, in February 2022, Organic kombucha and tea leader Brew Dr. launched their first-ever peach flavored kombucha, Just Peachy. The refreshing new flavor is a limited release, available now at select retailers across the country. To create this bright and juicy kombucha, Brew Dr. starts with high-quality loose leaf green tea, then blends in five different varieties of organic peaches. The result is a delicious balance of sweet, ripe, and tart flavors, with hints of honey and summer flower.

List of Key Players in the Market:

  • GT's Living Foods
  • KeVita.com
  • Brew Dr.
  • Health-Ade Kombucha
  • Kombrewcha
  • JuneShine
  • Boochcraft
  • Strainge Beast
  • Kultur’d Kombucha
  • Bhu Kombucha
  • Wonder Drink
  • Local Roots Kombucha
  • Hooch Booch
  • Kosmic Kombucha
  • Atmosphere Kombucha

Global Kombucha Market By Type Recent News

  • In January 2024, British Kombucha brand, Fix8, celebrates the start of a new national listing with Morrisons. The supermarket is secured to take two SKU’s, including Strawberry Basil and Sicilian Citrus, which will be stocked in the front-of-store chillers across 270 stores (200 PFS and 70 Superstores).
  • In January 2024, Boochcraft, the original organic hard kombucha company, is proud to announce the launch of Mood by Boochcraft, a new line of non-alcoholic functional beverages. As Boochcraft’s first line extension, Mood offers consumers an all-new range of feel-good fresh-fruited tonics, launching with two vitality-inspired beverages, Energize and Rejuvenate.
  • In August 2023, TIM TAM TUMMY introduced the first and only kid’s kombucha. Committed to transforming the billion-dollar children's beverage category, TIM TAM TUMMY aims to outshine juice boxes and other old school options by providing families with an alternative that leads with probiotics, addressing the functional health benefits that parents care about.
  • In March 2022, Kombucha brand Health-Ade has announced a classic new flavour to its offerings in the US in the form of Berry Lemonade Health-Ade Kombucha. Continuing its push for tasty and fun beverage reverie, Health-Ade has created a new summer-inspired brew that is flavored with organic, cold-pressed blueberries and raspberries and infused with ice cold lemonade to offer a thirst-quenching kombucha.
  • In May 2021, Australian drinks brand, Nexba has launched its 330ml cans of kombucha in the U.K., adding to its existing product range of bottled Kefir, soft drinks, and more. With Brits set to make the most of al fresco occasions this spring and summer, from park picnics to garden gatherings, barbecues, and more, Nexba’s cans are ideal for on-the-go drinking and provide a tasty, sugar-free alternative to fizzy drinks.

Analyst View for KOMBUCHA market:

KOMBUCHA market is poised for substantial growth driven by the increasing consumer demand for functional and natural beverages. Its probiotic properties, coupled with its unique flavor profile and versatility makes it a preferred option for consumers across demographics and further fuels focused market growth in the up coming years.

More Related Reports

Flavor Systems Market
Natural Food Flavor Market
Food and Beverage Flavors Market
Beverage Flavoring Systems Market
Food Flavor Market

Global Kombucha Market By Type Company Profile

Company Name

GT's Living Foods

Headquarter

Beverly Hills, California, U.S.

CEO

George Thomas Dave

Employee Count (2024)

254 Employees

FAQs

KOMBUCHA market size was valued at USD 4.1 billion in 2025 and is expected to reach USD 9.3 billion by 2035 growing at a CAGR of 10.3%.

The market is segmented into flavor, nature, packaging, distribution channel, and region.

North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa. North America is expected to dominate the market.

The key players operating the KOMBUCHA market include GT's Living Foods, KeVita, Brew Dr., Health-Ade Kombucha, Kombrewcha, JuneShine, Boochcraft, Strainge Beast, Kultur’d Kombucha, Bhu Kombucha, Wonder Drink, Local Roots Kombucha, Hooch Booch, Kosmic Kombucha, and Atmosphere Kombucha.