Influencer Marketing Platform Market By Offering (Solution, and Service), By Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, and Others), By End-User (Fashion & Lifestyle, Marketing Agencies, Retail & Consumer Goods, Travel & Hospitality, and Others), By Region – Market Trends, Analysis, and Forecast Till 2029.

Report Code: PMI457120 | Publish Date: May 2023 | No. of Pages: 168

Global Influencer Marketing Platform Market Overview

Influencer Marketing Platform Market accounted for USD 4.8 Billion in 2019 and is anticipated to register a CAGR of 35.6%.

Today consumers spend a large amount of time over a number of social networking sites. From checking Facebook to posting photos on Instagram, social media has become a necessity to stay connected in today’s world. Social media has become an important aspect of people’s lives which they use to stay connected and up-to-date with current affairs. This trend has given rise to a new community, the social media influencers.

The influencers create and post relatable content over social media. These posts help them to gain followers. Due to their popularity over social media platforms, global brands collaborate with them to promote and advertise their products. These social media platforms have paved the way for several growth opportunities for digital marketers and service providers. Platforms like Instagram, OTT, Facebook, and Twitter have become a key source of advertising and promotion. Various industry verticals, such as automobile, fashion and cosmetics and travel & tourism are significantly using digital platforms to reach their intended audience.

Global Influencer Marketing Platform Market Drivers & Restraints

Increasing interest in video based content among population is the factor fuelling the growth of the market. The rise of social media has made it possible for companies, through influence, to expand customer participation. A large number of ages, along with a substantial number of influencers on social media platforms, like Instagram, enable companies to make use of marketing influencers to have a more significant impact on the industry. These factors will have a positive impact on the influencer marketing platform industry. Growing need for big data analytics for influencer marketing will also propel the growth of the market. The consumers move to overhead content and the growing use of ad-blocking software to increase the need for new marketing strategies. The growing demand for big data analysis, AI, and machinery training for influencer marketing generates numerous opportunities for suppliers in the industry. Rising need to create brand image is also driving the market

However, it lacks in measuring campaign effectiveness due to improper planning. Mostly, brands conduct campaigns without planning their key aspects, such as clarity of end goals, geographic areas, and type of influencers.

Global Influencer Marketing Platform Market Segmentations & Regional Insights

The global influencer marketing platform market is segmented based on the offering, application, end-user and region.

Base on the offering, the global market is segmented into Solution, and Service. The solution segment captured a larger share of the global influencer marketing platform market in 2019. With increasing proliferation of social media networks in customers’ lives and rising number of influencers, businesses worldwide are focusing on creating effective influencer marketing strategies. On the basis of application, the target market is segmented into search & discovery, campaign management, influencer relationship management, analytics & reporting, and others. The campaign management segment shows the highest growth in the influencer marketing platform market. Campaign management is one of the important solutions that are being offered by influencer marketing platforms to various brands. This solution offers built-in features to store campaign records and it also allows brands to assess their campaign performance in order to ensure if the campaign increased their brand value or visibility among target audience.

Depending upon end-user the influencer marketing platform market is segmented into fashion & lifestyle, marketing agencies, retail & consumer goods, travel & hospitality, and others. The fashion and lifestyle segment captured a dominating distribution of the global influencer marketing platform market in 2019.The fashion & lifestyle industry is mostly visual based as the audience responds better to images and videos of fashion & lifestyle related product.

 Regional Insights:

According to the region, market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to have at the largest market size during the forecast period. The continuous adoption of influencer marketing platform solution and services across all the major end users is expected to drive the market growth in North America. The governments in North America are focusing and investing substantially in AI and ML technologies, while they are also reaping the benefits of influencer marketing platforms in the US and Canada

Detail Segmentation:

Attribute

Details

The base year for estimation

2019

Forecast Period

2019 - 2029

Market Representation

Revenue in USD Million & CAGR from 2019-2029

Market Segmentation

By Offering - Solution, and Service

By Application - Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, and Others

By End-User - Fashion & Lifestyle, Marketing Agencies, Retail & Consumer Goods, Travel & Hospitality, and Others

By Region - North America, Europe, Asia Pacific, Latin America, and Middle East & Africa

Regional Scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered in the report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029.  For the purpose of this study, has segmented the global influencer marketing platform market report based on offerings, application, end-user and region.

Global Influencer Marketing Platform Market, By Offering

  • Solution
  • Service

Global Influencer Marketing Platform Market, By Application

  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Others

Global Influencer Marketing Platform Market, By End-User

  • Fashion & Lifestyle
  • Marketing Agencies
  • Retail & Consumer Goods
  • Travel & Hospitality
  • Others

Global Influencer Marketing Platform Market, By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa

Global Influencer Marketing Platform Market Competitive Landscape & Key Players

The major key players in the market include AspireIQ Inc., InfluencerDB, IZEA Worldwide Inc., JuliusWorks Inc., Kolsquare, Launchmetrics, Lefty, Mavrck, NeoReach, Traackr Inc., and Upfluence Inc. These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, product enhancements, partnerships, and mergers and acquisitions.

Global Influencer Marketing Platform Market Company Profile

  • AspireIQ Inc.
  • InfluencerDB
  • IZEA Worldwide Inc.
  • JuliusWorks Inc.
  • Kolsquare
  • Launchmetrics
  • Lefty
  • Mavrck
  • NeoReach
  • Traackr Inc.
  • Upfluence Inc.

FAQs

The global influencer marketing platform market is segmented based on the offering, application, end-user and region.

Increasing interest in video based content among population is the factor fuelling the growth of the market.

By region, North America is expected to have at the largest market size during the forecast period. The continuous adoption of influencer marketing platform solution and services across all the major end users is expected to drive the market growth in North America.

The major key players in the market include AspireIQ Inc., InfluencerDB, IZEA Worldwide Inc., JuliusWorks Inc., Kolsquare, Launchmetrics, Lefty, Mavrck, NeoReach, Traackr Inc., and Upfluence Inc.