Influencer Marketing Platform Market, By Offering (Solution, and Service), By Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, and Others), By End-User (Fashion & Lifestyle, Marketing Agencies, Retail & Consumer Goods, Travel & Hospitality, and Others), – By Region (North America, Europe, Asia Pacific, Latin America and Middle East & Africa) – Market Trends, Analysis, and Forecast Till 2029.

Report Code: PMI457120 | Publish Date: May 2023 | No. of Pages: 168

Global Influencer Marketing Platform Market Overview

Today consumers spend a large amount of time over a number of social networking sites. From checking Facebook to posting photos on Instagram, social media has become a necessity to stay connected in today’s world. Social media has become an important aspect of people’s lives which they use to stay connected and up-to-date with current affairs. This trend has given rise to a new community, the social media influencers. The influencers create and post relatable content over social media. These posts help them to gain followers. Due to their popularity over social media platforms, global brands collaborate with them to promote and advertise their products. These social media platforms have paved the way for several growth opportunities for digital marketers and service providers. Platforms like Instagram, OTT, Facebook, and Twitter have become a key source of advertising and promotion. Various industry verticals, such as automobile, fashion and cosmetics and travel & tourism are significantly using digital platforms to reach their intended audience. The Influencer Marketing Platform Market accounted for US$ 4.8 billion in 2019 and is anticipated to register a CAGR of 35.6%.

Impact of COVID19 Pandemic on Market

The importance of influencer marketing as a core marketing strategy has grown during the COVID-19 crisis. Companies must continue to depend on influencers to act as their spokespeople and execute their messaging in a trustworthy and human way. Although COVID-19 pandemic has resulted in fewer brand collaborations, digital platforms have gained immense traction. This factor has led to the increase in use of social media platforms during people's practice of social distancing. With the increasing use of social media, influencers have gained an opportunity to keep their active audience engaged, with their creative and positive content.

Global Influencer Marketing Platform Market Dynamics

Increasing interest in video based content among population is the factor fuelling the growth of the market. The rise of social media has made it possible for companies, through influence, to expand customer participation. A large number of ages, along with a substantial number of influencers on social media platforms, like Instagram, enable companies to make use of marketing influencers to have a more significant impact on the industry. These factors will have a positive impact on the influencer marketing platform industry. Growing need for big data analytics for influencer marketing will also propel the growth of the market. The consumers move to overhead content and the growing use of ad-blocking software to increase the need for new marketing strategies. The growing demand for big data analysis, AI, and machinery training for influencer marketing generates numerous opportunities for suppliers in the industry. Rising need to create brand image is also driving the market

However, it lacks in measuring campaign effectiveness due to improper planning. Mostly, brands conduct campaigns without planning their key aspects, such as clarity of end goals, geographic areas, and type of influencers.

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Global Influencer Marketing Platform Market Segmentation

The global influencer marketing platform market is segmented based on the offering, application, end-user and region.

Base on the offering, the global market is segmented into Solution, and Service. The solution segment captured a larger share of the global influencer marketing platform market in 2019. With increasing proliferation of social media networks in customers’ lives and rising number of influencers, businesses worldwide are focusing on creating effective influencer marketing strategies. On the basis of application, the target market is segmented into search & discovery, campaign management, influencer relationship management, analytics & reporting, and others. The campaign management segment shows the highest growth in the influencer marketing platform market. Campaign management is one of the important solutions that are being offered by influencer marketing platforms to various brands. This solution offers built-in features to store campaign records and it also allows brands to assess their campaign performance in order to ensure if the campaign increased their brand value or visibility among target audience.

Depending upon end-user the influencer marketing platform market is segmented into fashion & lifestyle, marketing agencies, retail & consumer goods, travel & hospitality, and others. The fashion and lifestyle segment captured a dominating distribution of the global influencer marketing platform market in 2019.The fashion & lifestyle industry is mostly visual based as the audience responds better to images and videos of fashion & lifestyle related product.

 Regional Insights:

According to the region, market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to have at the largest market size during the forecast period. The continuous adoption of influencer marketing platform solution and services across all the major end users is expected to drive the market growth in North America. The governments in North America are focusing and investing substantially in AI and ML technologies, while they are also reaping the benefits of influencer marketing platforms in the US and Canada

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Detail Segmentation:

Attribute

Details

The base year for estimation

2019

Forecast Period

2019 - 2029

Market Representation

Revenue in USD Million & CAGR from 2019-2029

Market Segmentation

By Offering - Solution, and Service

By Application - Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, and Others

By End-User - Fashion & Lifestyle, Marketing Agencies, Retail & Consumer Goods, Travel & Hospitality, and Others

By Region - North America, Europe, Asia Pacific, Latin America, and Middle East & Africa

Regional Scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments covered in the report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2019 to 2029.  For the purpose of this study, has segmented the global influencer marketing platform market report based on offerings, application, end-user and region.

Global Influencer Marketing Platform Market, By Offering

  • Solution
  • Service

Global Influencer Marketing Platform Market, By Application

  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Others

Global Influencer Marketing Platform Market, By End-User

  • Fashion & Lifestyle
  • Marketing Agencies
  • Retail & Consumer Goods
  • Travel & Hospitality
  • Others

Global Influencer Marketing Platform Market, By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • Israel
    • South Africa
    • Rest of Middle East & Africa

Global Influencer Marketing Platform Market Key Players

The major key players in the market include AspireIQ Inc., InfluencerDB, IZEA Worldwide Inc., JuliusWorks Inc., Kolsquare, Launchmetrics, Lefty, Mavrck, NeoReach, Traackr Inc., and Upfluence Inc. These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, product enhancements, partnerships, and mergers and acquisitions.

Global Influencer Marketing Platform Market Company Profile

  • AspireIQ Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Overview
    • Business Strategies
  • InfluencerDB
  • IZEA Worldwide Inc.
  • JuliusWorks Inc.
  • Kolsquare
  • Launchmetrics
  • Lefty
  • Mavrck
  • NeoReach
  • Traackr Inc.
  • Upfluence Inc.

 “*” marked represents similar segmentation in other categories in the respective section

Global Influencer Marketing Platform Market Table of Contents

  1. Research Objective and Assumption
    • Preface
    • Research Objectives
    • Study Scope
    • Years Considered for the study
    • Assumptions
    • Abbreviations
  2. Research Methodology
    • Research data
    • Primary Data
      • Primary Interviews
      • Primary Breakdown
      • Key data from Primary Sources
      • Key Thickness Insights
    • Secondary Data
      • Major Secondary Sources
      • Secondary Sources
    • Market Estimation
    • Top-Down Approach
      • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
    • Bottom-Up Approach
      • Approach for estimating market share by Bottom-up Analysis (Demand Side)
    • Market Breakdown and Data Triangulation
    • Research Assumptions
  3. Market Purview
    • Executive Summary
    • Key Findings—Global Outlook for Influencer Marketing Platform Strategies
      • Key Questions this Study will Answer
      • Market Snippet, By Offering
      • Market Snippet, By Application
      • Market Snippet, By End-user
      • Market Snippet, By Region
    • Opportunity Map Analysis
    • Executive Summary—3 Big Predictions
  4. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Market Trends
    • DR Impact Analysis
    • PEST Analysis
    • Porter’s Five Forces Analysis
    • Opportunity Orbit
    • Market Investment Feasibility Index
    • Macroeconomic Factor Analysis
  5. Global Influencer Marketing Platform Market, By Offering, 2019 – 2029, (US$ Mn)
    • Solution
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 – 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Service
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  6. Global Influencer Marketing Platform Market, By Application, 2019 – 2029, (US$ Mn)
    • Search & Discovery
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 – 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Campaign Management
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Influencer Relationship Management
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Analytics & Reporting
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Others
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  7. Global Influencer Marketing Platform Market, By End-user, 2019 – 2029, (US$ Mn)
    • Fashion & Lifestyle
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 – 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Segment Trends
    • Marketing Agencies
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Retail & Consumer Goods
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Travel & Hospitality
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
    • Others
      • Overview
      • Market Size and Forecast (US$ Mn), and Y-o-Y Growth (%), 2019 – 2029
  8. Global Influencer Marketing Platform Market, By Region, 2019 – 2029, (US$ Mn)
    • Overview
      • Market Value and Forecast (US$ Mn), and Share Analysis (%), 2019 – 2029
      • Y-o-Y Growth Analysis (%), 2019 – 2029
      • Regional Trends
    • North America
      • Market Size and Forecast (US$ Mn), By Offering, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
        • U.S.
        • Canada
    • Europe
      • Market Size and Forecast (US$ Mn), By Offering, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
    • Asia Pacific
      • Market Size and Forecast (US$ Mn), By Offering, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Market Size and Forecast (US$ Mn), By Offering, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
      • Market Size  and Forecast (US$ Mn), By Country, 2019 – 2029
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
      • Market Size and Forecast (US$ Mn), By Offering, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Application, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By End-user, 2019 – 2029
      • Market Size and Forecast (US$ Mn), By Country, 2019 – 2029
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East
  9. Competitive Landscape
    • Heat Map Analysis
    • Market Presence and Specificity Analysis
  10. Company Profiles
      • AspireIQ Inc.
        • Company Overview
        • Offering Portfolio
        • Key Highlights
        • Financial Overview
        • Business Strategies
      • InfluencerDB
      • IZEA Worldwide Inc.
      • JuliusWorks Inc.
      • Kolsquare
      • Launchmetrics
      • Lefty
      • Mavrck
      • NeoReach
      • Traackr Inc.
      • Upfluence Inc.
  11. The Last Word
    • Future Impact
    • About Us
    • Contact

List of Tables

TABLE List of data sources

TABLE Market drivers; Impact Analysis

TABLE Market restraints; Impact Analysis

TABLE Influencer Marketing Platform Market: Offering Snapshot (2019)

TABLE Segment Dashboard; Definition and Scope, by Offering

TABLE Global Influencer Marketing Platform Market, by Offering 2019-2029 (USD Million)

TABLE Influencer Marketing Platform Market: Application Snapshot (2019)

TABLE Segment Dashboard; Definition and Scope, by Application

TABLE Global Influencer Marketing Platform Market, by Application 2019-2029 (USD Million)

TABLE Influencer Marketing Platform Market: End-user Snapshot (2019)

TABLE Segment Dashboard; Definition and Scope, by End-user

TABLE Global Influencer Marketing Platform Market, by End-user 2019-2029 (USD Million)

TABLE Influencer Marketing Platform Market: Regional snapshot (2019)

TABLE Segment Dashboard; Definition and Scope, by Region

TABLE Global Influencer Marketing Platform Market, by Region 2019-2029 (USD Million)

TABLE North America Influencer Marketing Platform Market, by Country, 2019-2029 (USD Million)

TABLE North America Influencer Marketing Platform Market, by Offering, 2019-2029 (USD Million)

TABLE North America Influencer Marketing Platform Market, by Application, 2019-2029 (USD Million)

TABLE North America Influencer Marketing Platform Market, by End-user, 2019-2029 (USD Million)

TABLE Europe Influencer Marketing Platform Market, by Country, 2019-2029 (USD Million)

TABLE Europe Influencer Marketing Platform Market, by Offering, 2019-2029 (USD Million)

TABLE Europe Influencer Marketing Platform Market, by Application, 2019-2029 (USD Million)

TABLE Europe Influencer Marketing Platform Market, by End-User, 2019-2029 (USD Million)

 

TABLE Asia Pacific Influencer Marketing Platform Market, by Country, 2019-2029 (USD Million)

TABLE Asia Pacific Influencer Marketing Platform Market, by Offering, 2019-2029 (USD Million)

TABLE Asia Pacific Influencer Marketing Platform Market, by Application, 2019-2029 (USD Million)

TABLE Asia Pacific Influencer Marketing Platform Market, by End-user, 2019-2029 (USD Million)

TABLE Latin America Influencer Marketing Platform Market, by Country, 2019-2029 (USD Million)

TABLE Latin America Influencer Marketing Platform Market, by Offering, 2019-2029 (USD Million)

TABLE Latin America Influencer Marketing Platform Market, by Application, 2019-2029 (USD Million)

TABLE Latin America Influencer Marketing Platform Market, by End-user, 2019-2029 (USD Million)

TABLE Middle East and Africa Influencer Marketing Platform Market, by Country, 2019-2029 (USD Million)

TABLE Middle East and Africa Influencer Marketing Platform Market, by Offering, 2019-2029 (USD Million)

TABLE Middle East and Africa Influencer Marketing Platform Market, by Application, 2019-2029 (USD Million)

TABLE Middle East and Africa Influencer Marketing Platform Market, by End-user, 2019-2029 (USD Million) 

List of Figures

FIGURE Influencer Marketing Platform Market segmentation

FIGURE Market research methodology

FIGURE Value chain analysis

FIGURE Porter’s Five Forces Analysis

FIGURE Market Attractiveness Analysis

FIGURE COVID-19 Impact Analysis

FIGURE Pre & Post COVID-19 Impact Comparison Study

FIGURE Competitive Landscape; Key company market share analysis, 2019

FIGURE Offering segment market share analysis, 2019 & 2029

FIGURE Offering segment market size forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Application segment market share analysis, 2019 & 2029

FIGURE Application segment market size forecast and trend analysis, 2019-2029 (USD Million)

FIGURE End-user segment market share analysis, 2019 & 2029

FIGURE End-user segment market size forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Regional segment market share analysis, 2019 & 2029

FIGURE Regional segment market size forecast and trend analysis, 2019-2029 (USD Million)

FIGURE North America Influencer Marketing Platform Market share and leading players, 2019

FIGURE Europe Influencer Marketing Platform Market share and leading players, 2019

FIGURE Asia Pacific Influencer Marketing Platform Market share and leading players, 2019

FIGURE Latin America Influencer Marketing Platform Market share and leading players, 2019

FIGURE Middle East and Africa Influencer Marketing Platform Market share and leading players, 2019

FIGURE North America market share analysis by country, 2019

FIGURE U.S. Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Canada Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Europe Influencer Marketing Platform Market share analysis by country, 2019

FIGURE Germany Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Spain Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Italy Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE UK Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE France Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Rest of the Europe Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Asia Pacific Influencer Marketing Platform Market share analysis by country, 2019

FIGURE India Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE China Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Japan Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE South Korea Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Singapore Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Rest of APAC Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Latin America Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Latin America Influencer Marketing Platform Market share analysis by country, 2019

FIGURE Brazil Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Mexico Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Argentina Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Rest of LATAM Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Middle East and Africa Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE Middle East and Africa Influencer Marketing Platform Market share analysis by country, 2019

FIGURE Saudi Arabia Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FIGURE United Arab Emirates Influencer Marketing Platform Market size, forecast and trend analysis, 2019-2029 (USD Million)

FAQs

The global influencer marketing platform market is segmented based on the offering, application, end-user and region.

Increasing interest in video based content among population is the factor fuelling the growth of the market.

By region, North America is expected to have at the largest market size during the forecast period. The continuous adoption of influencer marketing platform solution and services across all the major end users is expected to drive the market growth in North America.

The major key players in the market include AspireIQ Inc., InfluencerDB, IZEA Worldwide Inc., JuliusWorks Inc., Kolsquare, Launchmetrics, Lefty, Mavrck, NeoReach, Traackr Inc., and Upfluence Inc.