Global Inflight Advertising Market By Overview
The inflight advertising market is growing continuously in the global scenario at substantial pace. In-flight advertising basically deals with advertising which is targeted toward potential consumers on board an aircraft. In-flight advertising entails advertising through overhead storage bins, in-flight magazines, and sales pitches by flight attendant, and setback tray tables.
Development of advertisement techniques and advent of digital media are the substantial driving factors of the inflight advertising market. Growth in adoption of mobile phones and personal computing enable the advertisers to deliver advertisements to the passenger’s right to their personal devices. This is effective as compared to any traditional methods of in-flight advertising, which is likely to drive growth of the global market. Moreover, growing incidences of connectivity is the major factors that likely to create numerous opportunities over the forecast period. In addition, inflight advertising has high frequency of exposures and numerous choices of formats & platforms which also impelling growth of the global market. However, issues associated with the present hardware are one of the major factors hampering growth of the global market. As inflight advertising is shifting towards aggressive target advertising through Wi-Fi connectivity, E-commerce platform, and live TV services, the existing airline hardware is set to become obsolete to certain extent, thus creating major trend for the growth of the global market.
Inflight advertising market is segmented based on product type, aircraft type, and region.
Based on product type, the inflight advertising market is segmented into inflight magazines, display systems & tray tables, tags & wrap, inflights apps, and boarding passes. Based on aircraft type, the global market is classified into business type and passenger type.
Based on region the Inflight Advertising market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is the leading region for the growth of the global market across the world in terms of industry share. This also mainly attributed due to increased air travel and rising tourism in the region. According to data published by World Economic Forum in 2018, as global economies has become more connected because air cargo has increased – ICAO figures which showed that freight traffic grew by 9.5% in 2017. Europe is estimated to grow at significant growth rate for the global market over the forecast period. Further, Asia-Pacific is projected to exhibit higher growth rate / CAGR over the forecast period, owing to rising number of airline services industry across the region.
The key players operating the Inflight Advertising market involves Maxposure Media Group, EAM Advertising, LLC, IMM International, Panasonic Avionics Corporation, Emirates Group, Global Eagle, Atin OOH, Blue Mushroom, The Zagoren Collective, Global Onboard Partners, Cinderella Media Group Ltd., and Agency Fish Ltd. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market.
Detailed Segmentation:
Inflight Advertising Market, By Product Type:
- Inflight Magazines
- Display Systems & Tray Tables
- Tags & Wrap
- Inflights Apps
- Boarding Passes
Inflight Advertising Market, By Aircraft Type:
- Business Type
- Passenger Type
Inflight Advertising Market, By Region:
- North America
- Middle East & Africa
- Middle East & Africa Inflight Advertising Market, By Product Type
- Middle East & Africa Inflight Advertising Market, By Aircraft Type
- Middle East & Africa Inflight Advertising Market, By Country
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Latin America Inflight Advertising Market, By Product Type
- Latin America Inflight Advertising Market, By Aircraft Type
- Latin America Inflight Advertising Market, By Country
- Brazil
- Mexico
- Rest of Latin America
- Asia Pacific
- Asia Pacific Inflight Advertising Market, By Product Type
- Asia Pacific Inflight Advertising Market, By Aircraft Type
- Asia Pacific Inflight Advertising Market, By Country
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Europe
- Europe Inflight Advertising Market, By Product Type
- Europe Inflight Advertising Market, By Aircraft Type
- Europe Inflight Advertising Market, By Country
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- North America Inflight Advertising Market, By Product Type
- North America Inflight Advertising Market, By Aircraft Type
- North America Inflight Advertising Market, By Country
- U.S.
- Canada
- Middle East & Africa
Company Profile:
- Maxposure Media Group *
- Company Overview
- Chipset Portfolio
- Key Highlights
- Financial Performance
- EAM Advertising, LLC
- IMM International
- Panasonic Avionics Corporation
- Emirates Group
- Global Eagle
- Atin OOH
- Blue Mushroom
- The Zagoren Collective
- Global Onboard Partners
- Cinderella Media Group Ltd.
- Agency Fish Ltd.
“*” marked represents similar segmentation in other categories in the respective section
FAQs
The inflight advertising market is segmented based on product type, aircraft type, and region.
Opportunities could arise from the increasing passenger engagement with inflight entertainment systems, advancements in ad targeting technologies, and the expansion of advertising formats beyond traditional displays.
Tthe growth of air travel, the captive audience nature of inflight advertising, and the demand for innovative revenue streams by airlines.
North America and Europe, with their significant air travel markets, have historically been key regions for inflight advertising.
he key players operating the global Inflight Advertising market involves Maxposure Media Group, EAM Advertising, LLC, IMM International, Panasonic Avionics Corporation, Emirates Group, Global Eagle, Atin OOH, Blue Mushroom, The Zagoren Collective, Global Onboard Partners, Cinderella Media Group Ltd., and Agency Fish Ltd.