Herbal Tea Market, By Raw Material (Green Tea, Black Tea, and Yellow Tea), By Flavor Type (Chamomile, Ginger, Hibiscus, Fruit, Lemongrass, and Peppermint), By Product Type (Syrups, Premixes, Powdered (Ready to Drink), and Liquid (Ready to Drink)), By Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, and Can Packaging), and By Region (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa) - Trends, Analysis, and Forecast till 2034

Report Code: PMI50019 | Publish Date: May 2024 | No. of Pages: 167

Global Herbal Tea Market By Overview

Herbal Tea Market was valued at US$ 4.2 Billion in 2024 and is projected to grow at a CAGR of 3.5% to reach US$ 5.7 Billion by 2034.

Herbal tea market is made by boiling or steeping herbs, and is an infusion made from a plant other than Camellia sinensis. Flower tisanes such as chamomile, lavender, hibiscus, and rose are usually used for making herbal teas. Even leaf tisane such as mint, lemongrass, French verbena, and lemon balm can be used for making herbal teas. Other tisanes used to blend herbal tea are root tisanes, fruit tisanes, and seed or spice tisanes. Unlike coffee and true teas (which are also available decaffeinated), most tisanes do not contain caffeine naturally. 

Global Herbal Tea Market By Dynamics

Increasing demand of herbal tea

High caffeine levels in the body are expected to cause prolonged ailments because of which a number of medical practitioners are condemning its widespread usage. Since, herbal tea is free of caffeine; the market is experiencing heavy demand consumers in the current times. As customers become increasingly wary of their health, herbal products have become the watchword of the people. This has given a boost to the market for herbal tea and has created growth spaces for competitors. Furthermore, the autoxidizing properties of herbal tea have also led to their usage amongst a large part of the population. Owing to the fat-burning properties of this tea, the rise of the health industry has underhandedly contributed to the growth of the market. Lipton Herbal Tea is mostly used for the treatment of liver problems by supporting it in the release of toxins from the body. In many cases the frontier between enjoyment and medicinal purposes have shifted to obscure. These trends in turn initiated opportunities for the herbal tea extract producers to contribute the functional food and neutraceutical market sectors with new ingredients.

Growing usage of green tea in beauty and skin treatments

Green tea has catechins, which make it anti-bacterial. It is, thus, used in curing acne and regulating hormonal imbalances. The main benefit of green tea in this regard is that it protects one from skin cancer due to its anti-oxidant properties. It contains several antioxidants as well as enzymes, amino acids, and phytochemicals like polyphenols along with vitamin B, folate, manganese, potassium, magnesium, and caffeine. Green tea is found helpful in flushing out toxins from our body, thus doing natural detoxification. It aids in healing blemishes and scars, reduces inflammation, and enhances the skin’s elasticity.

Conversely, herbs contained in herbal tea are considered to be extremely toxic, thus, causing numerous ailments within the body. Due to this reason, a number of customers and health practitioners are showing reluctance towards the usage of herbal tea.

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Global Herbal Tea Market By Segmentation

Herbal tea market is segmented based on the raw materials, flavor type, product type, packaging type, and region.

On the basis of the raw material, the global market is segmented into green tea, black tea, and yellow tea. Based on flavor type, the target market is classified into chamomile, ginger, hibiscus, fruit, lemongrass, and peppermint. On the basis of product type, the global market is categorized into syrups, premixes, powdered ready to drink, and liquid ready to drink. Based on packaging type, the target market is divided into loose tea, paper pouches, tea bags, carton packs, and can packaging.

Regional Insights:

Herbal Tea Market was valued at US$ 4.2 Billion in 2024 and is projected to grow at a CAGR of 3.5% to reach US$ 5.7 Billion by 2034.In the region, the global herbal tea market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is expected to witness the highest growth rate over the coming years. This owes to the acceptance of the people towards herbal foods and beverages, and a history of tea consumption. Asia-Pacific accounted for the largest market share of 36.47% of the global herbal tea market in 2018. Tea is traditionally a preferred beverage in Asia, with the highest production derived from the region. China is the largest producer and consumer of herbal tea in the world. It is followed by North America where herbal tea’s popularity is swiftly taking swing. The US is a major market for tea in North America, followed by Canada. Owing to the high prevalence of obesity in the region, the demand for herbal tea is rising as it assists in weight loss.   Europe is also expected to register a high growth rate in the coming years on account of the awakening regarding the usage of natural and herbal products. The rising demand for functional beverages in Europe is fueling the growth of the European herbal tea market. The demand for organic herbal tea is exceptionally high in the region due to increasing consumer inclination toward organic food & beverages. Increasing consumption of herbal tea with health-promoting claims is driving the growth of the herbal tea market in South America with Brazil, Argentina, and Peru being the major country-level markets

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Report Scope:

Attribute

Details

Base year for estimation

2023

Forecast period

2024 – 2034

Market representation

Revenue in USD Billion & CAGR from 2024 – 2034

Market Segmentation

By Raw Materials- Green Tea, Black Tea, and Yellow Tea

 By Flavor Type- Chamomile, Ginger, Hibiscus, Fruit, Lemongrass, and Peppermint

By Product Type- Syrups, Premixes, Powdered Ready To Drink, and Liquid Ready To Drink

By Packaging Type- Loose Tea, Paper Pouches, Tea Bags, Carton Packs, and Can Packaging

Regional scope

North America - U.S., Canada

Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe

Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific

Latin America - Brazil, Mexico, Argentina, Rest of Latin America

Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034.  For the purpose of this study, has segmented the global herbal tea market report based on raw materials, flavor type, product type, packaging type, and region.

Herbal Tea Market-Segmentation

Herbal tea Market, By Region:

  • North America
    • Middle East & Africa
        • GCC
        • Israel
        • South Africa
        • Rest of Middle East & Africa
    • Latin America
        • Brazil
        • Mexico
        • Rest of Latin America
    • Asia Pacific
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Europe
        • Germany
        • UK
        • France
        • Russia
        • Italy
        • Rest of Europe
      • U.S.
      • Canada

Global Herbal Tea Market By Key Players

The key players operating in the herbal tea market include Nestle, Unilever, Mothers Parkers Tea, Global Herbitech, Typhoo, Coffee Inc., Green Earth Products Pvt. Ltd, Martin Bauer Group, Tata Beverages, and Adagio Teas. The prominent players are constantly involved in the development of new or combination of product. Investment in R&D is one of the planned measures to beat the competition. For instance, in March 2019, Nestle announced that SPECIAL.T and KUSMI TEA, two iconic brands, are joining forces to launch a new range of tea capsules. The partnership brings together the valued experience of the two brands in delivering high quality tea with unique sensory taste to consumers.

 

Global Herbal Tea Market By Company Profile

  • Nestle
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Unilever
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Mothers Parkers Tea
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Global Herbitech
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Typhoo
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Coffee Inc
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Green Earth Products Pvt. Ltd
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Martin Bauer Group
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Tata Global Beverages
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Adagio Teas
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies

Global Herbal Tea Market By Table of Contents

Research Objective and Assumption

  • Preface
  • Research Objectives
  • Study Scope
  • Years Considered for the study
  • Assumptions
  • Abbreviations

Research Methodology

  • Research data
  • Primary Data
    • Primary Interviews
    • Primary Breakdown
    • Key data from Primary Sources
    • Key Thickness Insights
  • Secondary Data
    • Major Secondary Sources
    • Secondary Sources
  • Market Estimation
  • Top-Down Approach
    • Approach for estimating Market Share by Top-Down Analysis (Supply Side)
  • Bottom-Up Approach
    • Approach for estimating market share by Bottom-up Analysis (Demand Side)
  • Market Breakdown and Data Triangulation
  • Research Assumptions

Market Preview

  • Executive Summary
  • Key Findings—Global Outlook for medical carts Strategies
    • Key Questions this Study will Answer
    • Market Snippet, By Raw Material
    • Market Snippet, By Flavor Type
    • Market Snippet, By Product Type
    • Market Snippet, By Packaging Type
    • Market Snippet, By Region
  • Opportunity Map Analysis
  • Executive Summary—3 Big Predictions

Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
    • Restrains
    • Market Opportunities
    • Market Trends
  • DR Impact Analysis
  • PEST Analysis
  • Porter’s Five Forces Analysis
  • Opportunity Orbit
  • Market Investment Feasibility Index
  • Macroeconomic Factor Analysis

Market Segmentation, By Raw Material, Forecast Period up to 10 Years, (US$ Bn)

  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Segment Trends
  • Green Tea
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Black Tea
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Yellow Tea
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Market Segmentation, By Flavor Type, Forecast Period up to 10 Years, (US$ Bn)

  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Segment Trends
  • Chamomile
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Ginger
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Hibiscus
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Fruit
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Lemongrass
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Peppermint
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Market Segmentation, By Product Type, Forecast Period up to 10 Years, (US$ Bn)

  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Segment Trends
  • Syrups
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Premixes
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Powdered (Ready to Drink)
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Liquid (Ready to Drink)
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Market Segmentation, By Packaging Type, Forecast Period up to 10 Years, (US$ Bn)

  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Segment Trends
  • Loose Tea  
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Paper Pouches
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Tea Bags
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Carton Packs
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
  • Can Packaging
    • Overview
    • Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years

Global Market, By Region, Forecast Period up to 10 Years, (US$ Bn)

  • Overview
    • Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
    • Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
    • Regional Trends
  • North America
    • Market Size and Forecast (US$ Bn), By Raw Material, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Flavor Type, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Product Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Packaging Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
      • U.S.
      • Canada
  • Europe
    • Market Size and Forecast (US$ Bn), By Raw Material, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Flavor Type, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Product Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Packaging Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
      • UK
      • France
      • Germany
      • Russia
      • Italy
      • Rest of Europe
  • Asia Pacific
    • Market Size and Forecast (US$ Bn), By Raw Material, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Flavor Type, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Product Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Packaging Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
      • India
      • Japan
      • South Korea
      • China
      • Rest of Asia Pacific
  • Latin America
    • Market Size and Forecast (US$ Bn), By Raw Material, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Flavor Type, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Product Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Packaging Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
    • Market Size and Forecast (US$ Bn), By Raw Material, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Flavor Type, Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Product Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Packaging Type , Forecast Period up to 10 Years
    • Market Size and Forecast (US$ Bn), By Country, Forecast Period up to 10 Years
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East

Competitive Landscape

  • Heat Map Analysis
  • Market Presence and Specificity Analysis

Company Profiles

  • Nestle
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Unilever
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Mothers Parkers Tea
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Global Herbitech
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Typhoo
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Coffee Inc.
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Green Earth Products Pvt. Ltd
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Martin Bauer Group
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Tata Global Beverage
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies
  • Adagio Teas   
    • Company Overview
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Business Strategies

The Last Word

  • Future Impact
  • About Us
  • Contact

FAQs

Herbal Tea market is segmented based on Raw material, Flavor type, Product type, packaging types and region.

Increasingly wary of their health, herbal products have become the watchword of the people. This has given a boost to the market for herbal tea and has created growth spaces for competitors.

Asia Pacific is expected to witness the highest growth rate over the coming years. This owes to the acceptance of the people towards herbal foods and beverages, and a history of tea consumption.

The key players operating in the herbal tea market include Nestle, Unilever, Mothers Parkers Tea, Global Herbitech, Typhoo, Coffee Inc., Green Earth Products Pvt. Ltd, Martin Bauer Group, Tata Global Beverages, and Adagio Teas.