Global Herbal Tea Market By Overview
Herbal Tea Market was valued at USD 4.2 Billion in 2024 and is projected to grow at a CAGR of 3.5% to reach USD 5.7 Billion by 2034.
Herbal tea market is made by boiling or steeping herbs, and is an infusion made from a plant other than Camellia sinensis. Flower tisanes such as chamomile, lavender, hibiscus, and rose are usually used for making herbal teas. Even leaf tisane such as mint, lemongrass, French verbena, and lemon balm can be used for making herbal teas. Other tisanes used to blend herbal tea are root tisanes, fruit tisanes, and seed or spice tisanes. Unlike coffee and true teas (which are also available decaffeinated), most tisanes do not contain caffeine naturally.
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Global Herbal Tea Market By Drivers & Restraints
Increasing demand of herbal tea
High caffeine levels in the body are expected to cause prolonged ailments because of which a number of medical practitioners are condemning its widespread usage. Since, herbal tea is free of caffeine; the market is experiencing heavy demand consumers in the current times. As customers become increasingly wary of their health, herbal products have become the watchword of the people. This has given a boost to the market for herbal tea and has created growth spaces for competitors. Furthermore, the autoxidizing properties of herbal tea have also led to their usage amongst a large part of the population. Owing to the fat-burning properties of this tea, the rise of the health industry has underhandedly contributed to the growth of the market. Lipton Herbal Tea is mostly used for the treatment of liver problems by supporting it in the release of toxins from the body. In many cases the frontier between enjoyment and medicinal purposes have shifted to obscure. These trends in turn initiated opportunities for the herbal tea extract producers to contribute the functional food and neutraceutical market sectors with new ingredients.
Growing usage of green tea in beauty and skin treatments
Green tea has catechins, which make it anti-bacterial. It is, thus, used in curing acne and regulating hormonal imbalances. The main benefit of green tea in this regard is that it protects one from skin cancer due to its anti-oxidant properties. It contains several antioxidants as well as enzymes, amino acids, and phytochemicals like polyphenols along with vitamin B, folate, manganese, potassium, magnesium, and caffeine. Green tea is found helpful in flushing out toxins from our body, thus doing natural detoxification. It aids in healing blemishes and scars, reduces inflammation, and enhances the skin’s elasticity.
Conversely, herbs contained in herbal tea are considered to be extremely toxic, thus, causing numerous ailments within the body. Due to this reason, a number of customers and health practitioners are showing reluctance towards the usage of herbal tea.
Global Herbal Tea Market By Segmentations & Regional Insights
Herbal tea market is segmented based on the raw materials, flavor type, product type, packaging type, and region.
On the basis of the raw material, the global market is segmented into green tea, black tea, and yellow tea. Based on flavor type, the target market is classified into chamomile, ginger, hibiscus, fruit, lemongrass, and peppermint. On the basis of product type, the global market is categorized into syrups, premixes, powdered ready to drink, and liquid ready to drink. Based on packaging type, the target market is divided into loose tea, paper pouches, tea bags, carton packs, and can packaging.
Regional Insights:
Herbal Tea Market was valued at US$ 4.2 Billion in 2024 and is projected to grow at a CAGR of 3.5% to reach US$ 5.7 Billion by 2034.In the region, the global herbal tea market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is expected to witness the highest growth rate over the coming years. This owes to the acceptance of the people towards herbal foods and beverages, and a history of tea consumption. Asia-Pacific accounted for the largest market share of 36.47% of the global herbal tea market in 2018. Tea is traditionally a preferred beverage in Asia, with the highest production derived from the region. China is the largest producer and consumer of herbal tea in the world. It is followed by North America where herbal tea’s popularity is swiftly taking swing. The US is a major market for tea in North America, followed by Canada. Owing to the high prevalence of obesity in the region, the demand for herbal tea is rising as it assists in weight loss. Europe is also expected to register a high growth rate in the coming years on account of the awakening regarding the usage of natural and herbal products. The rising demand for functional beverages in Europe is fueling the growth of the European herbal tea market. The demand for organic herbal tea is exceptionally high in the region due to increasing consumer inclination toward organic food & beverages. Increasing consumption of herbal tea with health-promoting claims is driving the growth of the herbal tea market in South America with Brazil, Argentina, and Peru being the major country-level markets
Report Scope:
Attribute |
Details |
Base year for estimation |
2023 |
Forecast period |
2024 – 2034 |
Market representation |
Revenue in USD Billion & CAGR from 2024 – 2034 |
Market Segmentation |
By Raw Materials- Green Tea, Black Tea, and Yellow Tea By Flavor Type- Chamomile, Ginger, Hibiscus, Fruit, Lemongrass, and Peppermint By Product Type- Syrups, Premixes, Powdered Ready To Drink, and Liquid Ready To Drink By Packaging Type- Loose Tea, Paper Pouches, Tea Bags, Carton Packs, and Can Packaging |
Regional scope |
North America - U.S., Canada Europe - UK, Germany, Spain, France, Italy, Russia, Rest of Europe Asia Pacific - Japan, India, China, South Korea, Australia, Rest of Asia-Pacific Latin America - Brazil, Mexico, Argentina, Rest of Latin America Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
Segments Covered in the Report:
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study, has segmented the global herbal tea market report based on raw materials, flavor type, product type, packaging type, and region.
Herbal tea Market, By Region:
- North America
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Europe
- Germany
- UK
- France
- Russia
- Italy
- Rest of Europe
- U.S.
- Canada
- Middle East & Africa
Global Herbal Tea Market By Competitive Landscape & Key Players
The key players operating in the herbal tea market include Nestle, Unilever, Mothers Parkers Tea, Global Herbitech, Typhoo, Coffee Inc., Green Earth Products Pvt. Ltd, Martin Bauer Group, Tata Beverages, and Adagio Teas. The prominent players are constantly involved in the development of new or combination of product. Investment in R&D is one of the planned measures to beat the competition. For instance, in March 2019, Nestle announced that SPECIAL.T and KUSMI TEA, two iconic brands, are joining forces to launch a new range of tea capsules. The partnership brings together the valued experience of the two brands in delivering high quality tea with unique sensory taste to consumers.
Global Herbal Tea Market By Company Profile
- Nestle
- Unilever
- Mothers Parkers Tea
- Global Herbitech
- Typhoo
- Coffee Inc
- Green Earth Products Pvt. Ltd
- Martin Bauer Group
- Tata Global Beverages
- Adagio Teas
Global Herbal Tea Market By Highlights
FAQs
Herbal Tea market is segmented based on Raw material, Flavor type, Product type, packaging types and region.
Increasingly wary of their health, herbal products have become the watchword of the people. This has given a boost to the market for herbal tea and has created growth spaces for competitors.
Asia Pacific is expected to witness the highest growth rate over the coming years. This owes to the acceptance of the people towards herbal foods and beverages, and a history of tea consumption.
The key players operating in the herbal tea market include Nestle, Unilever, Mothers Parkers Tea, Global Herbitech, Typhoo, Coffee Inc., Green Earth Products Pvt. Ltd, Martin Bauer Group, Tata Global Beverages, and Adagio Teas.