Health and Wellness Food Market, By Product Type (Functional Food, Organic Food, Natural Healthy Food, Better For You (BFY), and Food Intolerance Products), By Health Benefits (Heart & Gut Health, Bone Health, Immunity, Nutrition & Weight Management, and Skin Benefits), By Distribution Channel (Convenience Store, Online Stores, Supermarket, Drug Stores, Specialty Store and Independent Retailer), By Region (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa) - Trends, Analysis and Forecast till 2034

Health and Wellness Food Market was valued at USD 1034.2 Million in 2024 and is projected to grow at a CAGR of 5.50% to reach USD 1684.9 Million by 2034.

A food that is low in fats and which contains limited amount of cholesterol and sodium is termed as healthy food. Healthy food includes vegetables and legumes, fruits, fish and eggs etc. Health and wellness food helps to maintain or improve overall health. Healthy food provides the body with essential nutrition, fluids and adequate calories. Eating healthy food products promote weight loss; alleviate illnesses, leads to a better mental health and physique. These products also help in preventing several diseases such as coronary heart disease, stroke, hypertension, obesity, type 2 diabetes, osteoporosis, gallbladder disease, dementia, and nutritional anemia.

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Increasing adoption of healthy eating habits among the individuals, coupled with changing their eating habits across the globe are major factors driving growth of the global health and wellness food market. In addition, realization that lack of nutrition can lead to several diseases.  Encouraging people to consume health and wellness food is in turn creating demand for this food and fueling growth of the global market. However, high costs associated with the innovative especially packaged foods are major restraining factor to the growth of the target market.

The health and wellness food market is segmented based on product type, health benefits, distribution channel, and region.

Based on product type the target market is segmented into functional food, organic food, natural healthy food, better for you (BFY) and food intolerance products. Functional and organic foods are remedial foods that are useful in enhancing health conditions. Based on health benefits global market is segmented into heart & gut health, bone health, immunity, nutrition & weight management, skin benefits and other health benefits. On the basis of distribution channel, the global market is sub-segmented into convenience store, online stores, supermarket, drug stores, specialty store and independent retailer.

Regional Insights:

Based on region the target market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa. The North American accounts the major revenue share in 2018 owing to increasing demand for processed food from the U.S. coupled with healthy eating habits. It is expected to maintain its dominance throughout the forecast period. In Canada, consumer health awareness and interest continue to rise on the basis of the role of foods and beverages in health maintenance and their benefits.  Europe is also on verge for contributing maximum share. Asia Pacific is expected to witness significant growth over the forecast period. It is the third-largest market in terms of revenue share due to fastest growing region over the forecast period. In Economies such as India and China the demand for target market has persist to show consumer focus on healthy foods.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034.

Key players operating in the global health and wellness food market includes Danone SA, General Mills, Inc., GlaxoSmithKline plc, Kellogg LLC, Nestle S.A, PepsiCo, Inc., Arbonne International LLC, Abbott Nutrition, Inc., Albert’s organic, Inc., and Glanbia plc.

The New Launched Product News,

• In July 2023, Whole Foods Market co-founder John Mackey launched Love.Life, an integrated health and wellness company that provides a “one-stop immersive health experience by combining nourishing food, evolved medical care, and cutting-edge wellness therapies. According to Mackey, research indicates that the majority of chronic illnesses can be avoided or even reversed with dietary and lifestyle modifications and this approaches’ Love.Life.

• In September 2023, Tatva Health & Wellness launched its brand Kesari with three products – Kesari Saffron, Kesari Golden Sugar, and Spice Liquid in Delhi & Mumbai. Kesari Saffron is supplied to customers in the best possible condition and is made entirely of pure, unadulterated saffron. The progression of this custom is spice liquid, which totally converts the solid form of spices into a liquid condition while maintaining their original flavor and nutritional content. Natural and unprocessed, Kesari Golden Sugar is free of chemicals and additives.