Hair Wigs and Extensions Market By Type (Human Hair Wigs and Extensions and Synthetic Hair Wigs and Extensions), By End-user (Entertainment and Fashion Industry and Individual Consumers), By Distribution Channel (Online and Retail), and By Region - Trends, Analysis and Forecast till 2034

Hair Wigs and Extensions Market Size was valued at USD 6.98 Billion in 2024, USD 14.99 Billion in 2034 and is expected to grow at a compound annual growth rate (CAGR) of 8.8%.

Hair extensions are an effective solution that cover-up with the natural hair and estimates them as long, thick, and healthy. Hair extensions can be made from two types i.e. from human hair or synthetic hair. Synthetic hair extensions are man-made from a variety of synthetic fibers, while human hair extensions are made from real human hair. For women, extremely important part of their self-esteem is hair. Thus, human hair industry is providing different solutions through hair extensions and wigs. India has emerged to be one of the highest exporters of human hair being used for such applications.

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Rising demand for beauty and lifestyle accessories

Hair wigs have found the highest adoption in the fashion and entertainment industry, in terms of revenue. Rise in demand for traction alopecia, especially in the African-originated individuals, is a major factor boosting the global hair wigs and extensions market. Another major propelling force for the global market is the urban population driving towards beauty industry along with primary end-user in the market. The superior infrastructure facilities and access for better amenities are boosting the retail demand for beautiful looking hair and radiating skin in the global market.

Increased Demand with Social Media as Enabler

Online channels and retail distribution channels are the major platforms from were Hair wigs and extensions products are sold. The products are also available to end-users through online direct-to-consumer stores as well as online shopping websites. Social media platforms is an emerging trend of promoting wigs and hair extension products. These platforms consists of integrated shopping capabilities, which enables several hairstylists and influencers to sell wigs and extensions online. Key players in countries such as the US and the UK mainly sell their products in dedicated and hypermarkets, beauty stores, and online general marketplace platforms. The sale of hair wigs and extensions through hypermarkets, retail stores, and fashion stores has always been the topmost worldwide. Even though the trend of selling online has been increasing in recent years, a significant share of hair wigs and extensions distribution takes place through hair salon and beauty stores, specialty stores, and hair clinics.

Increasing branding and manufacturing expenses

Manufacturers of well-known brands are usually associated with high-quality products and are considered more trustworthy in terms of product safety and other aspects. Wholesalers and consumers with limited knowledge of hair goods tend to choose manufacturers of reputable hair goods. Hence, new entrants will find it difficult to establish their own brand and expand their market share.

The global hair wigs and extensions market is segmented based on type, end-user, distribution channel, and region.

On the basis of type, the global hair wigs and extensions market is segmented into human hair wigs and extensions and synthetic hair wigs and extensions. Based on end-user, the global market is classified into entertainment and fashion industry and individual consumers. On the basis of distribution channel, the target market is classified into online and retail.

Regional Insights:

On region the global hair wigs and extensions market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In 2018, North America dominated the market share, growing at a significant CAGR during the forecast period. The rising popularity of hair stylists and style recommendations is contributing to the growth of North America in the global market. Asia-pacific dominated the second largest market share in 2017, growing at a moderate CAGR during the forecast period. Increasing purchasing power and rapid urbanization across APAC are augmenting the growth of this region in the global market.

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study, has segmented the global Hair Wigs and Extensions market report based on test, end- user, distribution channel, and region:

Hair Wigs and Extensions Market, By Test:

• Human Hair Wigs and Extensions
• Synthetic Hair Wigs and Extensions

Hair Wigs and Extensions Market, By End-user:

• Entertainment and Fashion Industry
• Individual Consumers

Hair Wigs and Extensions Market, By Distribution Channel:

• Online
• Retail

Hair Wigs and Extensions Market, By Region:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating the global Hair wigs and extensions market includes Godrej, Great Lengths, Godrejcp, Hair Dreams, Easihair, Balmain, Donna Bella, Cinderella, Socap, Anhui Jinruixiang, and Ruimei. Prominent players operating in the target market are focusing on the strategic partnerships as well as launching of the products in order to gain competitive edge in the target market. For instance, in February 2020, Great Lengths was awarded a best hair extensions at the Marie Claire Hair Awards.

• Godrej
• Great Lengths
• Godrejcp
• Hair Dreams
• Easihair
• Balmain
• Donna Bella
• Cinderella
• Socap
• Anhui Jinruixiang
• Ruimei