Granola Bar Market By Type (Organic Granola Bars and Inorganic Granola Bars), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Food Stores, and Online Retailers), and By Region - Trends, Analysis and Forecast till 2034

Granola Bar Market was valued at USD 5.3 Billion in 2024 and is projected to grow at a CAGR of 7.50% to reach USD 10.2 Billion by 2034.

The granola bar market is a segment of the broader snack and health food industry that focuses on providing consumers with a convenient and nutritious on-the-go snack option. These bars are typically made from a mixture of oats, nuts, seeds, dried fruits, sweeteners, and sometimes grains or cereals.

Dividing this target market into segments:

Granola Bar Market is segmented based on Type, Application and Region.

Type Insight

On the basis of Type, the target market is segmented into Organic Granola Bars and Inorganic Granola Bars.

Distribution Channel Insight

On the basis of Distribution Channel, the target market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Food Stores, and Online Retailers.

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Regional Insights:

On region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

North America market is estimated to witness a significantly high revenue share over the forecast period due to rising investment and funding.

o   Diverse Product Offerings

o   Innovation in Flavors and Ingredients

o   Health and Wellness Focus

Asia Pacific market is estimated to witness a fastest revenue share over the forecast period.

o   Rapid Market Growth

o   Diverse Taste Preferences

o   E-commerce Channels

Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034.

The key players operating the Granola Bar Market includes, Danish Crown A/S, Fresh Del Monte Produce NA, Inc., Greenyard Fresh NV, Tyson Foods, Inc., D’Arrigo Bros Company, Driscoll Strawberry Associates, Inc., Dole Food Company, Grimmway Farms, Inc., NatureSweet Ltd., Reynolds Catering Supplies Ltd.

The New Launched Product News,

• In March 2023, Bagrrys India launched new varieties of energy bars “The Mighty Muesli Bars”. These granola bars have a strong fiber content and are loaded with nuts, fruits, honey, and many grains. There are three types of the energy-boosting “Mighty Muesli Bars”: Signature Crunch, Fruits, Nuts & Seeds, and Chocolate Nut Delight. These energy bars come in retail and consumer packs with six bars each variant, an assorted pack with six bars (2 bars of each variant), and a pack of 24 bars (of each variety) for retailers and ardent customers. The MRP for each bar is Rs 40.

• In February 2022, McKee Foods Corp. has expanded its Sunbelt Bakery brand with the launch of Panda chewy granola bars. There is no high-fructose corn syrup or preservatives in the bars; they are produced only with whole grain grains, white and chocolate chips. There is no high-fructose corn syrup or preservatives in the bars; they are produced only with whole grain grains, white and chocolate chips.

• In November 2022, Kellogg Co. baked snacks brand RXBAR is debuting its first line of granola in three flavors including original, peanut butter and chocolate. Each granola flavor contains 10 grams of protein per serving and features a crunchy oat base. In addition to launching the granola, RXBAR is launching Strawberry RXBAR, the first bar in its new Craft Batch line. A serving of each bar has 12 grams of protein. Every year, one new bar will be released as part of the Craft Batch program, depending on input and influence from customers.