E-cigarette Market By Composition Used (Tobacco, Flavors, and Nicotine-free), By Product (Completely Disposable Model, Rechargeable but Disposable Cartomizer, and Personalized Vaporizer), By Battery Mode (Automatic E-cigarette and Manual E-cigarette), and By Region- Trends, Analysis and Forecast till 2030

An e-cigarette also known as electronic cigarette, is a handheld battery-powered vaporizer without fire, ash, and smoky smell. It provides some of the behavioral aspects of smoking, including the hand-to-mouth action of smoking, but without burning tobacco. Basically, the conversion of liquid nicotine into a mist, or vapor is takes place that the user inhales. The electronic cigarettes do not contain all the harmful chemicals such as carbon monoxide and tar associated with smoking tobacco cigarettes.

Increasing awareness toward harmful effects of smoking traditional cigarettes is the major driving factor for the target market growth. In addition, cancer caused due to smoking is one of the major concerns across the globe which has augmented the target market growth. For instance, according to a data published by American Cancer Society Organization in 2015, almost half the deaths (48.5%) from 12 different types of cancer combined are attributable to cigarette smoking. Furthermore, various benefits provided by e-cigarettes over traditional cigarettes such as do not contain tobacco and many other toxins and carcinogens. This factor has upsurge the target market growth. Moreover, e-cigarette vendors are investing more in R&D activities to develop and innovate new flavors, compact vape designs, efficient battery packs, to remain competitive in the e-cigarette market which is propelling the target market growth. However, e-cigarettes can contain potentially harmful ingredients such as ultrafine particles that can be inhaled deep into the lungs and damage the lungs which could be a restraining factor for the target market growth. Also, flavorants such as diacetyl, a chemical in e-cigarettes could lead to to serious lung disease which could harm the target market growth over the forecast period. Moreover, inhaled e-cigarette nicotine increases heart rate and blood pressure which is anticipated to hamper the target market growth over the forecast period.

E-cigarette market is segmented based on composition used, product, battery mode, and region.

Based on composition used, the target market is segmented into tobacco, flavors, and nicotine-free. Based on product, the target market is segmented into completely disposable model, rechargeable but disposable cartomizer, and personalized vaporizer. Based on battery mode, the target market is segmented as automatic e-cigarette and manual e-cigarette.

Regional Insights:

Based on region the target market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa. Europe is the dominating target market, led by countries, like the United Kingdom, Germany, France, and Russia. High demand from e-cigarette users in the age group of 30-44 years has boosted the target market in the region.

E-cigarette Market, By Composition Used:

• Tobacco
• Flavors
• Nicotine-free

E-cigarette Market, By Product:

• Completely Disposable Model
• Rechargeable but Disposable Cartomizer
• Personalized Vaporizer

E-cigarette Market, By Battery Mode:

• Automatic E-cigarette
• Manual E-cigarette

E-cigarette Market, By Region:

• North America
  • North America E-cigarette Market, By Composition Used
  • North America E-cigarette Market, By Product
  • North America E-cigarette Market, By Battery Mode
  • North America E-cigarette Market, By Country
    • S.
    • Canada
  • Europe
    • Europe E-cigarette Market, By Composition Used
    • Europe E-cigarette Market, By Product
    • Europe E-cigarette Market, By Battery Mode
    • Europe E-cigarette Market, By Country
      • Germany
      • UK
      • France
      • Russia
      • Italy
      • Rest of Europe
    • Asia Pacific
      • Asia Pacific E-cigarette Market, By Composition Used
      • Asia Pacific E-cigarette Market, By Product
      • Asia Pacific E-cigarette Market, By Battery Mode
      • Asia Pacific E-cigarette Market, By Country
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific                                                               
      • Latin America
        • Latin America E-cigarette Market, By Composition Used
        • Latin America E-cigarette Market, By Product
        • Latin America E-cigarette Market, By Battery Mode
        • Latin America E-cigarette Market, By Country
          • Brazil
          • Mexico
          • Rest of Latin America
        • Middle East & Africa
          • Middle East & Africa E-cigarette Market, By Composition Used
          • Middle East & Africa E-cigarette Market, By Product
          • Middle East & Africa E-cigarette Market, By Battery Mode
          • Middle East & Africa E-cigarette Market, By Country
            • GCC
            • Israel
            • South Africa
            • Rest of Middle East & Africa

Key players operating in the e-cigarette market includes Philip Morris International, Healthier Choices Management Corp (Ruthless Vapor Corp), MCIG Inc., ITC Limited, Altria Group Inc., British American Tobacco plc, Japan Tobacco, Inc., J WELL France, and Imperial Tobacco Group. In October 2019, Philip Morris International launched the IQOS v3 non-burning cigarette system.

• Philip Morris International*
• Healthier Choices Management Corp (Ruthless Vapor Corp)
• MCIG Inc.
• ITC Limited
• Altria Group Inc.
• British American Tobacco plc
• Japan Tobacco, Inc.
• J WELL France
• Imperial Tobacco Group