E-Commerce in Agriculture Market, By Component (Farmers, Buyers, Produce), By Business Type (Business-to-Business (B2B), Business-to-Consumer (B2C)), By Channel (Direct, Distribution), By Category (Web Portal Model, Online Content Providers, Online Retailers, Online Distributors, Online Market Maker, Online Community Provider), and By Region (By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030

E-commerce is a commercial transaction conducted electronically on the Internet. This can be applied in the field of agriculture. E-commerce has been in almost all industries now how this same can help in a country which is 50% agriculture employed and agriculture in India has contributed 17–18% to the country's GDP. Agriculture, with its allied sectors, is the largest source of livelihoods. In India, 70 per cent of its rural households still depend primarily on agriculture for their livelihood, with 82 per cent of farmers being small and marginal. If a change is introduced in this and make things easy and profitable to all the farmers it can be a good bloom for the Indian economy.

Agri e-commerce presents a range of economic benefits to farmers, communities and the wider society, in the form of improved income and livelihood. Agri e-commerce services reduce post-harvest wastage by improving market efficiency. For instance, farmers selling fruit and vegetables through Frubana in Colombia record post-harvest losses of 3%, compared with the average of 58% for farmers that sell through traditional channels. Moreover, growing mobile operators and increasing internet connectivity helping to boost the market. However, lack of awareness and non-availability of the internet in a rural area, connectivity/latency issues and technical difficulties are some of the major restraining factors for the growth of global E-commerce in agriculture market.

The global E-commerce in agriculture market is segmented based on component, business type, channel, category and region.

Agri e-commerce businesses consider several factors when developing business models. First level while developing involves analyzing the categories of farmers and buyers that the business wants to target, as well as the type of products to sell. Based on the component the global E-commerce in agriculture market is further segmented into farmer, buyer, and produce. Further business type is segmented into Business-to-Business (B2B), Business-to-Consumer (B2C) mainly due to increased globalization; greater adoption of advanced payment methods; increased focus of buyers on saving time, money, and resources; and improved mobile technology in the workplace. However, B2C segment is expected to grow during the forecast period, owing to increasing mobile usage, high internet penetration, and rising consumer trust over online shopping.

Based on the region the global E-commerce in agriculture market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia-Pacific is expected to dominate the global E-commerce in agriculture market and is accounted to maintain its dominance over the forecast period. This is mainly attributed due to rising internet connectivity and penetration of smartphone, rising aspiration, greater consumer awareness and easy payment options. The integration of operator-led mobile money services into Agri e-commerce platforms can increase mobile money adoption and usage by meeting the demand for digital payments and existing relationships with customers could serve as a platform to expand services more quickly for Agri e-commerce businesses. The market in Asia-Pacific is estimated to witness the highest growth in terms of revenue, owing to the rapid development of agricultural infrastructure, implementations of several government programs in countries such as India, China, etc. The Indian government has started the Electronic National Agriculture Market (e-NAM) constitutes a perfect example of e-commerce of agricultural marketing in India. It can be differentiated with popular e-commerce as it only involves B2B trade where general e-commerce involves mainly B2C trade.

Global E-commerce in Agriculture Market, By Component;

• Farmers
  • Small Area
  • Cooperatives
  • Large Scale
• Buyers
  • Individual Customers
  • Businesses
  • Export
• Produce
  • Perishables
  • Non-Perishables
  • Agri raw-materials

Global E-commerce in Agriculture Market, By Business Type;

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)

Global E-commerce in Agriculture Market, By Channel;

• Direct Channel,
• Distribution Channel

Global E-commerce in Agriculture Market, By Category;

• Web Portal Model
• Online Content Providers
• Online Retailers
• Online Distributors
• Online Market Maker
• Online Community Provider

Global E-commerce in Agriculture Market, By Region;

North America 

• North America E-commerce in Agriculture Market, By Component
• North America E-commerce in Agriculture Market, By Business Type
• North America E-commerce in Agriculture Market, By Channel
• North America E-commerce in Agriculture Market, By Category
• North America E-commerce in Agriculture Market, By Country
  • The U.S.
  • Canada 

Europe

• Europe E-commerce in Agriculture Market, By Component
• Europe E-commerce in Agriculture Market,  By Business Type
• Europe E-commerce in Agriculture Market, By Channel
• Europe E-commerce in Agriculture Market, By Category
• Europe E-commerce in Agriculture Market,  By Country 
  • Germany
  • UK
  • France
  • Russia
  • Italy
  • Rest of Europe

Asia Pacific 

• Asia Pacific E-commerce in Agriculture Market, By Component
• Asia Pacific E-commerce in Agriculture Market, By Business Type
• Asia Pacific E-commerce in Agriculture Market, By Channel
• Asia Pacific E-commerce in Agriculture Market, By Category
• Asia Pacific E-commerce in Agriculture Market, By Country
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific 

Latin America

• Latin America E-commerce in Agriculture Market, By Component
• Latin America E-commerce in Agriculture Market, By Business Type
• Latin America E-commerce in Agriculture Market, By Channel
• Latin America E-commerce in Agriculture Market, By Category
• Latin America E-commerce in Agriculture Market, By Country 
  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa 

• Middle East & Africa E-commerce in Agriculture Market, By Component
• Middle East & Africa E-commerce in Agriculture Market, By Business Type
• Middle East & Africa E-commerce in Agriculture Market, By Channel
• Middle East & Africa E-commerce in Agriculture Market, By Category
• Middle East & Africa E-commerce in Agriculture Market, By Country
  • GCC
  • Israel
  • South Africa
  • Rest of Middle East & Africa

The key players operating the global E-commerce in agriculture market involves Amazon, Inc., Alibaba Group, JD.com Company, Yihaodian, COFCO Group, SF Express, Benlai, Natures Basket Limited, Supermarket Grocery Supplies Pvt Ltd (Big Basket), Grofers India Pvt. Ltd. Ninayo, FarmFresh, among others. Prominent players operating in the target market are focusing on strategic partnerships as well as the launching of the products to gain a competitive edge in the target market. For instance, in December 2019, Amazon Retail India Pvt Ltd (ARIPL), the wholly-owned food retailing venture of the Amazon, Inc., is currently working with dozens of farmers in the region and the company has created a cold chain hub in the vicinity to supply fresh produce to sell online through its Amazon Fresh and Amazon Pantry.

• Amazon, Inc.
• Alibaba Group
• JD.com Company
• Yihaodian
• COFCO Group
• SF Express
• Benlai Holding Group
• Natures Basket Limited.
• Supermarket Grocery Supplies Pvt Ltd (Big Basket)
• Grofers India Pvt. Ltd.
• Ninayo
• FarmFresh